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Amark (XRC) ICO

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Token sale: Oct 01, 2019 – Dec 31, 2019

AMARK – A Trojan Horse for Crypto Adoption Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing.

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Amark (XRC) ICO ratings

ICObench.com Amark (XRC) icobench 3.8 / 5
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TrackICO.io Amark (XRC) trackico 4.3 / 5
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Our rating
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Overview

Project industry Media
Product type Platform
Founded South Africa

What is Amark

AMARK is a platform that solves three key problems:

  • Local marketing inefficiency from the inability to capture customer attention
  • The need to collect personal data by marketing solutions
  • Poor consumer and merchant adoption of cryptocurrency
  • Efficient Local Marketing

    AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.

    Blockchain - Ending Personal Data Collection

    The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.

    Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.

    AMARK has adopted General Retail Currency [ XRC ] to facilitate private attention payments to consumers. XRC can be used to purchase goods and services at any AMARK participating business.

    A Trojan Horse for Crypto Adoption

    Cryptocurrency as a payment method for in-store purchases has not gained significant traction. For consumers, there is little incentive to buy crypto from exchanges and then use it to make in-store purchases when there are many other payment methods readily available. For merchants, there are too few consumers making payments with crypto to warrant the additional setup needed to accept it and convert it to fiat. AMARK eliminates these hurdles to adoption by changing how consumers and merchants interact with marketing. Merchants will join AMARK to benefit from a superior marketing system that improves profitability. The activation of AMARK allows merchants to purchase XRC through the attention marketing system and distribute it to consumers via targeted advertisements. Consumers receive XRC payments in exchange for their attention to these offers, bypassing the need to secure crypto through an exchange. Once merchants activate the marketing system, XRC is accepted natively through in-store terminals without additional setup.

    In our view, a pivot of the local advertising model to attention resource economics will lead to widespread adoption of cryptocurrency by both merchants and consumers.

    “AMARK rejects the premise that personally identifiable information must be used to effectively target advertising and is challenging that assumption with a marketing platform that enforces privacy by design.”

    Details

    Pre-sales: Mar 05, 2019 - Mar 31, 2019
    Public sales: Oct 01, 2019 - Dec 31, 2019
    Hard cap: 50,000,000 USD

    Legal

    Blockchain Platform: Ethereum

    Token info

    Ticker: XRC
    Token price in USD: 1 XRC = 0.3 USD

    Amark Roadmap

    1
    Q4 2019

    Platform Launch

  • In-market rollout of remarking system
  • Initial businesses to add customers
  • Collection of preference data begins
  • Promotion of system in target markets
  • 2
    JANUARY 2020

    Attention Marketing Starts

  • Attention based marketing begins in rollout areas
  • Consumer base expansion via merchant invites
  • 3
    MARCH 2020

    Go-To-Market Accelerates

  • Scale sales pressure in markets
  • Expansion of addressable markets
  • Start of franchise and affiliate programs
  • Project team

    Otto Lessing
    Otto Lessing
    Director, Legal
    linkedin
    Kevin Vroomen
    Kevin Vroomen
    Director, Communications and IT
    linkedin
    Lance Sanders
    Lance Sanders
    Developer
    linkedin
    Nattawat Choojirawong
    Nattawat Choojirawong
    Developer
    linkedin
    Jesse Cooper
    Jesse Cooper
    Developer
    linkedin
    Francois Odendaal
    Francois Odendaal
    System Analyst
    linkedin
    Kevin Blazaitis
    Kevin Blazaitis
    Network Growth & Marketing
    linkedin
    Martin de Bruin
    Martin de Bruin
    Finance
    linkedin

    Social media

    Web-site Reddit: Amark (XRC) Medium: Amark (XRC) BTCTalk: Amark (XRC) Twitter: Amark (XRC) Github: Amark (XRC)

    User rating:

    5/5 ( 1 )

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