Amuse (AMS)

What is Amuse

AMUSE blockchain project has been created in the various cultural, social, cultural backgrounds. AMUSE is a conversion of platform that includes finance and cultural contents. It seeks for the value of arts/culture and conveniently integrated contents based on trust utilizing blockchain technology. In addition, it gives back the created values to users, share values, and makes it possible to disseminate the value by enhancing it through such method. Not only limited to a simple business method, everyone can easily access, participate, and enjoy through “seeking value of arts and culture” starting from cultivation of cultural industry to digital contents service including transparent funding and fin-tech using cryptocurrency for promotion of arts. Arts shared value platform realized by a chain of steps starting from creation of contents to sales of content is the goal of shared value platform of arts and culture that AMUSE portrays.

Abundant of creative arts activities and creative activities are being produced as digital documentaries due to the progress of a highly developed digital society. Especially, various offline centered cultural contents and creative activities of performance arts are hard to be separated from digital technology. Especially the modern society is a capital centered society that is classified as a sector of special area in the business classification. In such business environment, individual of small scaled creators’creation, or art activities get closer to business area rather than creation area, and the reason for such change is that arts creation should go through many business procedures that are segmented until it is open to public.

There are various areas of business in the markets of cultural contents and popular arts. Starting from contents creators to sales companies including production, advertising company, marketing experts using digital technology are providing individual and decentralized service. They have to go through many steps before they create, produce, and disseminate contents to public, and the costs are burdensome to individual creators which is same for performers and planners.

Many procedures and steps are needed for one performance or to grow as an actor. It is impossible to properly grow without management of a production company or an agency. Especially, actors depend on costs, finance, and other areas and through such procedure, arts activities are being commercialized. Arts activities for business and profits are being a main stream, rather than arts activities based on inspiration. Arts activities according to companies’ profits are being main streams rather than creative arts activities that express the intentions of creators. In such procedure, the public is thrilled at “one person media” and “reality” that exclude company business.

The appearance of blockchain technology in such environment excludes middle steps between individuals, creators, and public; it leads active participation of the public and provides various culture and arts by directly connecting to P2P. In addition, it can provide the base that creators can concentrate on creative activities solely as creators. AMUSE project started based on such technology and philosophy. Public can get provision of unified cultural contents conveniently through AMUSE platform, creators can easily convey creative arts activities and results according to their inspiration to public. Creators get to share and convey artistic values easily, and public can conveniently enjoy and share arts. AMUSE provides compensation and payment through cryptocurrency for basic financial activities so creators can be guaranteed stable livelihood and actively do creative activities.

Currently, culture and arts related business is highly complex and excessively segmented. Also, it gives more weight to capitalistic value rather than artistic value. Blockchain technology provides integrated service of business that provides trust to all participants and separate business, therefore it can solve structural problem of culture and arts business.

It supports and adds new business through open platform policy according to various progress and expansion of culture and arts industry through DApp; thus such philosophy and policy will make it easier to enter into culture and arts industry and service and contents will be plentiful.