Attrace logo
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Attrace (ATTR)

ICO

Attrace is a decentralised affiliate marketing platform. Entirely custom made blockchain capable of registering and auditing any advertisement click on chain.

IMPORTANT: By investing in this business you agree to our Disclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice.

Overview

Project industryMarketing & Advertising
Product typePlatform
FoundedNetherlands

What is Attrace

Attrace's mission is to:

  • Reduce the affiliate fees paid by Merchants and Publishers by 95%;
  • Eliminate all aspects of the attribution and tracking analysis associated with the revenue received;
  • Eliminate all problems of fraud detection, taking into account the full attribution of any click;
  • Provide immediate payment of earned commissions instead of monthly waiting;
  • Allow payments at real value based on the true value of individual sales;
  • Facilitate the direct communication between traders and publishers;
  • Eliminate restrictions for small and developing traders;
  • Restrain publishers from participating in spamming events.

The Attrace solution tracks every single click / referral / lead created by a potential ad click, and not just the final sales - from advertising with Affiliate Marketing and distributes it through a smart contract with Publisher's right.

Details

Pre-sales: Jun 21, 2018 - Jul 05, 2018
Pre-sale token supply: 200000000
Token supply: 200000000
Soft cap: 2,000,000USD
Hard cap: 14,698,900USD
Raised: 3,620,000 USD

Legal

Blockchain Platform: Custom
Registration country: Netherlands
Office address: Keizersgracht 321, 1016 EE Amsterdam, KvK 71511245

Token info

Ticker: ATTR
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 Token = 0.035000 USD
Accepted currencies: ETH
Bonus program:
Pre-Sale: 40% bonus
Main Sale: 20% bonus
Token distribution:
18% - Founders
4% - Advisors
3% - Bounty / ICO Marketing
5% - Marketing / Sales
13% - Ecosystem support / Publishers and Merchants / Strategic traffic acquisition
2% - Marketing ATTR
5% - Angel investors
20% - pre-ICO
30% - ICO
Funds allocation:
35% - Attrace Development
25% - Business Development and Strategic Traffic Acquisition
20% - Marketing
12% - Operational
5% - Contingency
3% - Legal

Attrace Roadmap

1
21st of May

Publisher UI demo.

2
27th of May

Merchant UI demo.

3
29th of May

Ingest real clicks and expose statistics through Publisher network.

4
29th of May

Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

5
30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

6
30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

7
8th of August

Pre-ICO (ending 4 weeks later).

8
8th of September

ICO (ending 8 weeks later).

9
15th of July

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

10
1st of October

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

11
14th of October

First release Merchant and Publisher Dashboard (SSP/DSP).

12
1st of November

Basic developer documentation client API's and commandline tools.

13
15th of November

ATTR tokens import testing + webpages.

14
1st of December

Main net online (operational Attrace network).

15
7th of December

Set up-sales and account management team in NL to accelerate growth.

16
January 2019

Start influencer marketing.

17
February 2019

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

18
March 2019

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

19
June 2019

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

20
September 2019

Reach critical traffic volume to apply first machine learning for profiling.

21
October 2019

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

22
October 2020

Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

23
January 2021

Growing ecosystem by focusing on Long Tail.

24
February 2021

Further geographical expansion to Emerging Markets.

25
February 2022

Implementation Machine learning/AI to further counter click fraud.

Project team

Erwin Werring
Erwin Werring
CEO
Erwin Werring linkedin
Lennard Zwart
Lennard Zwart
COO
Lennard Zwart linkedin
Marius Jansen
Marius Jansen
Co-Founder
Marius Jansen linkedin
Remko Allertz
Remko Allertz
CMO
Remko Allertz linkedin
Roeland Werring
Roeland Werring
Tech Advisor
Roeland Werring linkedin
John Jansen
John Jansen
Co-Founder
John Jansen linkedin
Rico Engelbarts
Rico Engelbarts
Community Outreach
Rico Engelbarts linkedin

Advisors

Artem Vysotsky
Artem Vysotsky
IT & AI Advisor
Artem Vysotsky linkedin
Roel Berger
Roel Berger
Blockchain network Advisor
Roel Berger linkedin
Philip Langguth
Philip Langguth
Advisor Merchant side
Philip Langguth linkedin
Loes Mensink
Loes Mensink
Legal Advisor
Loes Mensink linkedin
Wouter Sleijffers
Wouter Sleijffers
Advisor Merchant and Publisher side
Wouter Sleijffers linkedin
Dick Snel
Dick Snel
Security Advisor
Dick Snel linkedin
Sam Garg
Sam Garg
New Venture Governance Advisor
Sam Garg linkedin
Ian Bednowitz
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
Ian Bednowitz linkedin
Steven Deurloo
Steven Deurloo
ICO Advisor/Strategic Advisor
Steven Deurloo linkedin
Jason Appleton (the Crypto Crow)
Jason Appleton (the Crypto Crow)
ICO and USA affiliate market advisor
Jason Appleton (the Crypto Crow) linkedin
Jason Appleton (the Crypto Crow)
Jason Appleton (the Crypto Crow)
ICO and USA affiliate market advisor
Jason Appleton (the Crypto Crow) linkedin

Social media

Attrace web-siteAttrace RedditAttrace MediumAttraceYouTubeAttrace TelegramAttrace BTCTalkAttrace LinkedInAttrace TwitterAttrace FacebookAttrace Github

User rating:

5/5 ( 1 )
0

Attrace rating

8.5
Claim admin rights for this project
ICObench3.9 / 5Attrace (ATTR) icobench
ICOholder4 / 5Attrace (ATTR) icoholder
ICObench8.3 / 10Attrace (ATTR) icomarks
Attrace NEWS

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