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Attrace (ATTR) ICO

Past ICO
TBA – Oct 27, 2018

Attrace is a decentralised affiliate marketing platform. Entirely custom made blockchain capable of registering and auditing any advertisement click on chain.

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Attrace (ATTR) ICO ratings

ICOrating.com Attrace (ATTR) ICO icorating
Hype score Medium
Risk score NA
Investment rating NA
ICObench.com Attrace (ATTR) ICO icobench 3.9 / 5
ICOmarks.com Attrace (ATTR) ICO icomarks 8.3 / 10
TrackICO.io Attrace (ATTR) ICO trackico 5 / 5
ICOholder.com Attrace (ATTR) ICO icoholder 4 / 5
Our rating
8.5
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Overview

Project industry Marketing & Advertising
Product type Platform
Founded Netherlands

Features

Attrace's mission is to:

  • Reduce the affiliate fees paid by Merchants and Publishers by 95%;
  • Eliminate all aspects of the attribution and tracking analysis associated with the revenue received;
  • Eliminate all problems of fraud detection, taking into account the full attribution of any click;
  • Provide immediate payment of earned commissions instead of monthly waiting;
  • Allow payments at real value based on the true value of individual sales;
  • Facilitate the direct communication between traders and publishers;
  • Eliminate restrictions for small and developing traders;
  • Restrain publishers from participating in spamming events.

The Attrace solution tracks every single click / referral / lead created by a potential ad click, and not just the final sales - from advertising with Affiliate Marketing and distributes it through a smart contract with Publisher's right.

Details

Pre-sale token supply: 200000000
Token supply: 200000000
Soft cap: 2,000,000USD
Hard cap: 14,698,900USD
Raised: 3,620,000 USD

Legal

Blockchain Platform: Custom
Registration country: Netherlands
Office address: Keizersgracht 321, 1016 EE Amsterdam, KvK 71511245

Token info

Ticker: ATTR
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 Token = 0.035000 USD
Accepted currencies: ETH
Bonus program:
Pre-Sale: 40% bonus
Main Sale: 20% bonus
Token distribution:
18% - Founders
4% - Advisors
3% - Bounty / ICO Marketing
5% - Marketing / Sales
13% - Ecosystem support / Publishers and Merchants / Strategic traffic acquisition
2% - Marketing ATTR
5% - Angel investors
20% - pre-ICO
30% - ICO
Funds allocation:
35% - Attrace Development
25% - Business Development and Strategic Traffic Acquisition
20% - Marketing
12% - Operational
5% - Contingency
3% - Legal

Attrace (ATTR) ICO Roadmap

1
21st of May

Publisher UI demo.

2
27th of May

Merchant UI demo.

3
29th of May

Ingest real clicks and expose statistics through Publisher network.

4
29th of May

Network explorer UI demo (blocks, accounts,clicks/referrals/sales).

5
30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

6
30th of May

Protocal validation (functionality) with selected Pubiishers and Merchants.

7
8th of August

Pre-ICO (ending 4 weeks later).

8
8th of September

ICO (ending 8 weeks later).

9
15th of July

Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).

10
1st of October

Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.

11
14th of October

First release Merchant and Publisher Dashboard (SSP/DSP).

12
1st of November

Basic developer documentation client API's and commandline tools.

13
15th of November

ATTR tokens import testing + webpages.

14
1st of December

Main net online (operational Attrace network).

15
7th of December

Set up-sales and account management team in NL to accelerate growth.

16
January 2019

Start influencer marketing.

17
February 2019

Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.

18
March 2019

Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).

19
June 2019

Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).

20
September 2019

Reach critical traffic volume to apply first machine learning for profiling.

21
October 2019

Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.

22
October 2020

Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.

23
January 2021

Growing ecosystem by focusing on Long Tail.

24
February 2021

Further geographical expansion to Emerging Markets.

25
February 2022

Implementation Machine learning/AI to further counter click fraud.

Project team

CEO in Attrace (ATTR) ICO - 1
Erwin Werring
CEO
linkedin
COO in Attrace (ATTR) ICO - 2
Lennard Zwart
COO
linkedin
Co-Founder in Attrace (ATTR) ICO - 3
Marius Jansen
Co-Founder
linkedin
CMO in Attrace (ATTR) ICO - 4
Remko Allertz
CMO
linkedin
Tech Advisor in Attrace (ATTR) ICO - 5
Roeland Werring
Tech Advisor
linkedin
Co-Founder in Attrace (ATTR) ICO - 6
John Jansen
Co-Founder
linkedin
Community Outreach in Attrace (ATTR) ICO - 7
Rico Engelbarts
Community Outreach
linkedin

Advisors

IT & AI Advisor in Attrace (ATTR) ICO - 8
Artem Vysotsky
IT & AI Advisor
linkedin
Blockchain network Advisor in Attrace (ATTR) ICO - 9
Roel Berger
Blockchain network Advisor
linkedin
Advisor Merchant side in Attrace (ATTR) ICO - 10
Philip Langguth
Advisor Merchant side
linkedin
Legal Advisor in Attrace (ATTR) ICO - 11
Loes Mensink
Legal Advisor
linkedin
Advisor Merchant and Publisher side in Attrace (ATTR) ICO - 12
Wouter Sleijffers
Advisor Merchant and Publisher side
linkedin
Security Advisor in Attrace (ATTR) ICO - 13
Dick Snel
Security Advisor
linkedin
New Venture Governance Advisor in Attrace (ATTR) ICO - 14
Sam Garg
New Venture Governance Advisor
linkedin
Advisor Merchant side and Advisor Emerging Markets in Attrace (ATTR) ICO - 15
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
linkedin
ICO Advisor/Strategic Advisor in Attrace (ATTR) ICO - 16
Steven Deurloo
ICO Advisor/Strategic Advisor
linkedin
ICO and USA affiliate market advisor in Attrace (ATTR) ICO - 17
Jason Appleton (the Crypto Crow)
ICO and USA affiliate market advisor
linkedin
ICO and USA affiliate market advisor in Attrace (ATTR) ICO - 18
Jason Appleton (the Crypto Crow)
ICO and USA affiliate market advisor
linkedin

Social media

Web-site Reddit Medium YouTube Telegram btctalk LinkedIn Twitter Facebook github

User rating:

5/5 ( 1 )

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