Bread (BRD)

What is Bread

At the core of the Bread platform are our standard wallet capabilities, which have always been, and will always be, free. This allows our customers to receive, store, and send cryptocurrencies to anyone, anywhere in the world, at any time. Bread connects directly to cryptocurrency peer-to-peer networks, which means users don’t rely on us to access their money. If Bread’s corporate entity shuts down or if our servers are hacked, each user’s funds remain safe and protected in their own device.

Outside of simply managing cryptocurrencies, Bread partners with third-party service providers around the globe to allow users to access a wide range of additional services through the Bread platform. It takes a lot of time and money to set up a local financial service and become legally compliant, and instead of tackling these endeavors directly, Bread seeks out quality services that already exist around the world. Bread ensures that every service is operating legally and meets Bread’s high quality standards, and regardless of how the service operates outside of the Bread platform, we ensure the experience using the service through Bread is as user-friendly as possible. Simplicity and security are our top priorities.

To create more value for our users, increase user growth, and support the development of Bread’s global financial platform, we are launching the first-ever loyalty rewards program offered by a cryptocurrency wallet.

The Bread Rewards program will be built around the Bread token, which users can utilize to unlock special perks and discounts in the Bread app. Users will be able to earn Bread tokens through various promotions which are designed to increase user adoption or otherwise offer value to Bread. For example, users could be rewarded for posting about Bread on social media, answering a simple user survey, or simply holding a certain amount of value in their Bread.

Tokens will be built on Ethereum and, like any other cryptocurrency held in Bread, will remain in the user’s total control. This gives users the flexibility to transfer or otherwise use their tokens independently without relying on Bread, making this a very powerful rewards program.