East2 (EDOS) ICO
Ongoing ICOApr 01, 2019 – May 31, 2019
East2 is the first blockchain provider to disrupt the global airline loyalty model for both airlines and travellers alike. It\’s Air Loyalty Plus program can stand-alone, replace, enhance, or be integrated on a modular basis with current airline loyalty points/miles programs.
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The program is designed to allow travellers to easily manage and redeem their hard-earned rewards, whilst reducing costs and adding significant ancillary revenue streams for airlines.
Benefits for travellers
If you are an airline Traveller – welcome aboard:
Benefits for airlines
Participating in the East2 Air Loyalty Plus program:
East2’s blockchain-based Air Loyalty Plus program addresses critical issues for airlines and their loyal Flyers by capitalising on the benefits and flexibility that digital tokens offers over the current points/miles based programs.
It should also be noted that our Air Loyalty Plus booking process can operate totally independently to an airlines loyalty program as bonus tokens in this program are generated and distributed through smart contracts and need not be associated with a loyalty program.
The program offers a modular structure based on a dual token model, which can be used by airlines to offer a new loyalty experience for travellers:
EDOS self-brand airline tokens are issued under an airlines unique digital token code and can be used within their own eco-system for their travellers to buy flights and travel-related goods and services. EDOS self-brand airline tokens will be EDOS “Service Issued Tokens” that ensures the credentials of all EDOS self-brand tokens are compliant and can also operate within the EDOS and other EDOS self-brand token eco-systems.
East2’s Air Loyalty Plus platform manages all the underlying technology for the airline, allowing airline clients to self-manage their preferred suppliers and flyers within their new eco-system through East2’s E2DX (digital token exchange).
Airlines have the option to utilise EDOS as their award tokens. For this option East2 can manage the loyalty needs on behalf of the airline and within the East2 and/or airline ecosystem of suppliers.
In both options the benefit for airlines and their flyers is their ability (if desired) to have access to both eco-systems to enable better flyer offerings and increased engagement.
Air Loyalty Plus’ modular approach allows for example the ability for an airline to create an exclusive and aspirational top tier status that provides all the flexibility and benefits, whilst still operating alongside their existing reward programs.
EDOS holders may receive EDOS self-brand tokens for each airline deployment. The option exists for airlines to allow their EDOS self-brand tokens to be exchanged for EDOS, which are interoperable for a wider range of airline and travel-related goods and services, or can be traded on a crypto exchange for other cryptocurrencies or FIAT (cash), providing greater value and flexibility for travellers. This relieves the current pressure on airlines to manage competing priorities of value delivery and recognition, with the growing liability of unused points/miles on their balance sheet.
The creation of this unique EDOS and EDOS self-brand digital loyalty token complemented by smart contracts creates a decentralised eco-system, which increases the ability for airlines to offer an expanded range of ancillary products and services to better meet their travellers’ end-to-end travel needs. These services will offer airlines new revenue streams and reduced operating costs, whilst also rewarding and recognising travellers, with the ability to award bonus tokens for activities such as sharing their travel intentions and credentials.
When a hotel joins the airline’s token eco-system, travellers will be able to redeem their loyalty tokens to purchase a hotel room. Travellers will pay using their EDOS or EDOS selfbrand tokens. Smart contracts will identify the nature of the transaction and automatically distributing bonus tokens to the traveller and other token holders (including the airline), and direct the balance to the hotel. No back office reconciliation is required, and blockchain guarantees the integrity of the transaction. This means significant reduction in costs both for airlines and eco-system suppliers, as well as tangible and desirable benefits for the Flyer to access a reward they actually need and want.
ICO DetailsICO token supply: 2,400,000,000 EDOS
Soft cap: 2,000,000 USD
Hard cap: 16,000,000 USD
LegalICO Platform: Ethereum
Registration country: Hong Kong
Token infoTicker: EDOS
Token standard: ERC20
Token price in ETH: 1 EDOS = 0.0000238 ETH
Accepted currencies: USD, ETH
Marketing & Communications - 15%
Operations - 15%
Business Development & Partnerships - 15%
Development - 50%
Legal & Compliance - 5%
Staff & Contributors - 18%
Reserve - Allances & Partners - 20%
Private & Token Sale - 60%
Pool - Advisors & Consultants - 2%
East2 (EDOS) ICO Roadmap
East2 Business Plan and Market Opportunity confirmed.
Chinese Airline Strategic Digital Consulting Contract starts.
East2 Limited established Hong Kong.
Core Tech Team from EB2 re-engaged.
Core Platform Architecture designed
Successfully Completed Chinese Airline Strategic Consulting Contract.
Early commercialisation discussions started.
East2 Barcelona established.
MoU signed with Cover_More a leading international travel insurance company now owned by Zurich Insurance.
Development team in Europe established.
Insurance proof-of-concept (PoC) developed directly linked into British Airways NDC digital innovation data hub and CoverMore’s database.
East2 Pte Ltd Singapore established
Partnership agreement with PI Solution a successful China based airline software company (complimentary solutions).
East2’s E2App (Traveller App) demonstrable product design.
EDOS Private Sale.
Roadshow Hong Kong and Singapore.
East2 Traveller App architecture & UX design.
Asia Roadshow - Hong Kong, Singapore, Korea.
E2App proof-of-concept build starts.
Expand Blockchain development and business development teams in Europe.
E2Ancillary build ongoing.
EDOS Token Sale.
E2App, E2Wallet, E2DX design and architecture commences.
E2Ancillary build ongoing.
Products Advertising and Marketing commences.
EDOS token listed on exchange(s).
E2App beta release (closed user group)
Production activation of launch partners in high priority
segments: airline, transport, accommodation and insurance.
Public launch of integrated EDOS platform: E2Apps, E2Wallet,E2Ancillary and E2DX.
Expansion of partner activations in high priority segments.
Group and Booking Bonus tokens.
E2Ancillary enhanced with NDC Aggregator certification.
Community-enabled integration and activations of new partners.
Expand segments e.g. retail/duty free, etc.
Travel Intent Bonus tokens including personalised offers from partners.
Traveller profile synchronisation with partner/loyalty accounts.
Traveller self-service of active trips e.g. rebooking and upgrades
Action Projects release 1 (Market research projects)
Personalised, assisted trip disruption handling
EDOS API - enabling integration of EDOS into Airline own apps,support for 3rd party “Dapps”
W2App automated assistant including support for partner chatbots/agents
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