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Mad Network (MAD)

ICO

The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain.

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Overview

Project industryMarketing & Advertising
WhitepaperMad Network White Paper Open

What is Mad Network

The MADtoken will be escrowed to activate a payment channel for the accounting, fulfillment and instant reconciliation of ad delivery. Advertisers and publishers will have the option to exchange on credit or settle in real time with their escrowed MADtokens or cryptocurrency of choice. Publishers have the final say in how they would like to be paid. The MADcred is paid to the publishers for placing ads in near-real-time.

Advertisers may stake MADbonus in place of MADtoken for their Insertion Orders. Mad Network bonus is a reward for early participation in the network and incentivizes advertisers to continue using the Mad Network by allowing them to reduce the required amount of Mad Network token needed when staking Insertion Orders. This also solves the problem of the Mad Network token market cap being an upper limit on ad spend that can be delivered on the network at any given time. MADbonus may only be used once.

Details

Public sales: Nov 28, 2017 - Dec 28, 2017
Raised: 25,000,000 USD

Token info

Ticker: MAD
Token price in USD: 1 MAD = 0.25 USD
Accepted currencies: ETH
Token distribution:
Use of Founds: R&D - 50% ($12'000'000) Platform - 15% ($3'600'000) Business Development - 15% ($3'600'000) Marketing - 10% ($2'400'000) Token Launch - 5% ($1'200'000) Legal - 5% ($1'200'000)

Mad Network Roadmap

1
January 2015

MadHive Team first ideates and conceptualizes blockchain solutions for the ad tech industry

2
April 2016

MadHive Launches

3
August 2016

MadHive completes first round of seed funding

4
September 2016

First ad tech blockchain POC

5
February 2017

Team begins developing a centralized ad server with hashed data

6
June 2017

Tegna becomes MadHive's first paying customer

7
June 2017

MadHive leads the first inaugural meeting of AdLedger

8
August 2017

MAD Network hires its first Lead Blockchain Engineer

9
December 2017

MAD Network Contribution Period

10
Janurary 2018

Grow the MAD Network development team

11
April 2018

Launch centralized version of MADnet Books with full transparency

12
August 2018

Launch centralized version of MADnet Core compatible with MADnet Books

13
November 2018

Introduce MADtoken economy within MADnet Books

Project team

Adam Helfgott
Adam Helfgott
Project Lead
Adam Helfgott linkedin
Tom Bollich
Tom Bollich
Lead Architect
Tom Bollich linkedin
Konstantin Richter
Konstantin Richter
Token Strategist
Konstantin Richter linkedin
Chris Powers
Chris Powers
Project Manager
Chris Powers linkedin

Advisors

Bo Shen
Bo Shen
Fenbushi Capital
Renqi Shen
Renqi Shen
Fenbushi Capital
Mike Germano
Mike Germano
Vice Media
David Bailey
David Bailey
BTC Media
Barry Cupples
Barry Cupples
Omnicom
Greg Clayman
Greg Clayman
Viacom, Fox, Vimeo
Tim Ringel
Tim Ringel
IPG/Reprise
Gabe Greenberg
Gabe Greenberg
GABBCOn
Armin Ebrahimi
Armin Ebrahimi
ShoCard
MT Carney
MT Carney
Untitled Worldwide

Social media

Mad Network web-siteMad Network TelegramMad Network BTCTalkMad Network LinkedInMad Network TwitterMad Network Facebook

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