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NAU (NAU)

ICO

NAU is a platform that directly connects retailers with customers.

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Overview

Project industryCommerce & Retail
FoundedRussian Federation
WhitepaperNAU White Paper Open

What is NAU

NAU is the platform that directly connects customers and retailers using blockchain technology to guarantee transparency and reliability. By enabling every user to be an affiliate to any retailer, NAU encourages consumers to spread the word about the platform, creating a unique ecosystem where each user is an avid ambassador, because that’s him, who gets rewarded by the retailers for bringing sales to the latter. The retailers, in their turn, get access to the highly-targeted local audience and pay only for the real leads ending up with particular actions including sales. This is by our vision the best possible interpretation of once popular SoLoMo (Social, Local, Mobile) marketing approach.

NAU is a very ambitious project requiring substantial initial and operational expenses. Our global aim is to create a fair and mutually beneficial platform where retailers can comfortably get additional sales based on transparent and affordable price while directly rewarding those who make these sales possible - the affiliates.

The main point of entry to NAU Platform is the mobile app with geolocation module. It allows users to find the retailers and particular offers to redeem. The app will be released in beta within 2 weeks after the public token sale is over. NAU has already set up local offices in Germany, Philippines, Colombia, Russia and Ukraine and started signing up retailers for the initial stage of platform deployment.

The core principle of NAU is the win-win approach, which is something the world of advertising and affiliate marketing seems to be missing nowadays. This has been virtually impossible before, but the blockchain technology and crowdfunding through initial token sale have opened the window of opportunity for the solutions one could hardly imagine a few years or even months ago

NAU is technically a platform featuring API and mobile app, which is the main entry point for users. To start using NAU, one should download an application, sign up and set up their account. After that the user immediately gets access to all offers available, that are divided into 5 main categories and are displayed based on the user’s current location.

NAU tackles the most obvious issues of the existing solutions that use digital coupon approach to bring customers to retailers. Our aim is to create a completely new paradigm of relations between retailers, customers and other parties that create real value, based on enhanced SoLoMo marketing approach.

NAU helps CUSTOMERS save money and get rewarded lifetime for sharing

  • Benefit from discounts and bonuses or enjoy second item free with easy and fun redemption through mobile app.
  • Invite friends, colleagues or social media followers and receive 95% of what retailers pay as a reward each time your followers redeem special offers.
  • Build up your user level with NAU and get access to exclusive offers from both local and nationwide retailers.
  • NAU helps RETAILERS attract customers in affordable and transparent way.

  • Attract highly-targeted audience that turn into leads at 100% conversion rate.
  • Pay for real and approved leads that generate sales or other target actions.
  • Flexible tool of creating special offers: from discounts to bonuses.
  • Fix your marketing expenses by purchasing NAU tokens in advance at the current price.
  • Contact the audience you need with personalised offers through NAU integrated tools.
  • NAU helps PUBLISHER and INFLUENCER effectively monetise their audience.

  • Receive the unprecedented 95% of what retailers pay for leads.
  • Lifetime commission for the offers a user you referred redeems.
  • 100% transparency of transactions as every transaction is stored and seen in blockchain.
  • Use NAU API to present your visitors the offers they are highly interested in.
  • Details

    Pre-sales: Nov 01, 2017 - Nov 27, 2017
    Public sales: Nov 29, 2017 - Dec 29, 2017
    Total tokens for sale: 1,000,000,000 NAU
    Soft cap: 5,000,000 USD
    Hard cap: 20,000,000 USD
    Raised: 1,168,413 USD

    Legal

    Registration country: Germany
    Office address: Allee der Kosmonauten 33, BerlinErni Basulin

    Token info

    Ticker: NAU
    Type: Utility-token
    Token standard: ERC-20
    Token price in USD: 1 NAU = 0.04 USD
    Accepted currencies: ETH, BTC, LTC
    Funds allocation:
    30%​ ​- ​New ​markets ​launch
    40%​ ​- ​Retailers ​and ​customers ​acquisition, ​global ​marketing
    12%​ ​- ​Infrastructure, ​legal, ​IT ​and ​HR ​costs ​for ​new ​local ​offices
    8%​ ​- ​NAU ​token ​liquidity ​support ​fund
    5%​ ​- ​Extra ​R&D ​expenses
    3%​ ​- ​Team
    2%​ ​- ​Reserve

    NAU Roadmap

    1
    SEP – OKT 2017

    Private presale round

    2
    SEP – OKT 2017

    Local offices lounch in 5 countries

    3
    NOV 1, 2017

    Public presale round (50М tokens)

    4
    NOV 2017

    Start of retailers and offers acquisition

    5
    NOV 29, 2017 – DEC 29, 2017

    Public sale round (50M tokens)

    6
    NOV 29, 2017 – 1ST PBR

    Private sale round (250M tokens)

    7
    DEC 2017

    Token emission

    8
    DEC 2017

    NAU beta release

    9
    JAN 2018

    Start of global marketing campaign

    10
    Q1 – Q4 2018

    Performance Based Rounds

    11
    Q2 2018

    Launch of NAU marketplace for users

    12
    Q3 2018

    Retailers start accepting NAU tokens as a partial payment

    13
    2018 - 2019

    Launch on new markets (based on the results of token sale)

    Project team

    Yaroslav Shakula
    Yaroslav Shakula
    Founder, CEO
    Yaroslav Shakula linkedin
    Egor Bruskin
    Egor Bruskin
    Co-Founder
    Egor Bruskin linkedin
    Max Gavriuk
    Max Gavriuk
    CTO
    Max Gavriuk linkedin
    Olga Romanova
    Olga Romanova
    Head international sales
    Olga Romanova linkedin
    Andrew Tsvirkun
    Andrew Tsvirkun
    Coordinator, smart contract developer
    Andrew Tsvirkun linkedin
    Ievgen Pervushyn
    Ievgen Pervushyn
    Core developer
    Ievgen Pervushyn linkedin
    Alex Olar
    Alex Olar
    DBA, blockchain developer
    Alex Olar linkedin
    Serhii Poraiko
    Serhii Poraiko
    Mobile developer
    Oleksandr Khoronko
    Oleksandr Khoronko
    Mobile developer
    Oleksandr Khoronko linkedin
    Artur Yenatskyi
    Artur Yenatskyi
    Frontend developer
    Artur Yenatskyi linkedin
    Alex Voronovich
    Alex Voronovich
    Backend developer
    Alex Voronovich linkedin
    Aleksandr Stoilovskyi
    Aleksandr Stoilovskyi
    Backend developer
    Oleksandr Doskich
    Oleksandr Doskich
    Backend developer
    Oleksandr Doskich linkedin

    Advisors

    Tzvi Shishler
    Tzvi Shishler
    Advisor on international marketing
    Tzvi Shishler linkedin
    Marc Kenigsberg
    Marc Kenigsberg
    Advisor on tokenomics and data
    Marc Kenigsberg linkedin
    Ashit Joshi
    Ashit Joshi
    Business Development Advisor
    Ashit Joshi linkedin

    Social media

    NAU web-siteNAU MediumNAU TelegramNAU LinkedInNAU TwitterNAU Facebook

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