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QashBack

ICO

QashBack is a decentralized permission-based reputation management and marketing platform, powered by AI, data analytics and smart contracts.

QashBack connects consumers, merchants, and advertisers through an incentivised online reputation management platform for transparent interactions and ease of mind on data privacy issues. QashBack provides a decentralised ecosystem based on Ethereum blockchain technology that allows all stakeholders to interact, connect, and transact with each other securely and privately with no third party intervention.

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Overview

Project industryBlockchain Infrastructure
Product typePlatform
WhitepaperQashBack White Paper Open

What is QashBack

QashBack connects consumers, merchants, and advertisers through an incentivised online reputation management platform for transparent interactions and ease of mind on data privacy issues.

QB is able to overcome the current flaws by leveraging on the characteristics of the Ethereum blockchain and the QBK. Together, they allow QB to provide a trustless ecosystem in which users on the QB Platform book their purchases from merchants and submit their reviews, and merchants interact directly with the users by way of customised promotions and loyalty programs.

QBKs are used for all transactions on the QB platform. Consumers use QBKs to pay for goods and services provided by any merchant on the QB Platform, while merchants use QBK for rewards and discounts. QB provides merchants with improved cross-selling opportunities and direct engagement with the consumers.

QB Platform provides an ecosystem which offers the following features to customers, merchants and reviewers:

  • Reward Based Reviews: Customers will be rewarded with QBKs by merchants for taking the effort to share their experiences on the QB Platform. The use of incentives will significantly reduce the polarisation bias that is systematically introduced by the current online review system. The customer will be rewarded, regardless of whether they submit a positive or negative review, and in doing so, will make online reviews more credible and consistent.
  • Behaviour Based Promotions: With permission from the customer, merchants will be provided with information that have been processed using QB's Artificial Platform ("AI"), information that is sufficient for merchants to offer promotions that are contextual and tailored to meet the needs of the customer.
  • Direct Customer-Merchant Engagement: Merchants will use QBKs as incentives to encourage customers to participate in certain actions or behaviour, for example to accept invitations to enter a contest or to take up a marketing promotion. These create opportunities for customer engagement and customer loyalty, yielding further ways to improve reputation.
  • Permission Based Advertising: QB Platform will reward consumers who agree to let their information be used for advertising by sharing part of the advertising revenues received. Consumers will also be rewarded for watching advertisements by participating merchants on the QB Platform.
  • QB leverages on the characteristics of the blockchain and smart contract in order to deliver these features and fix the flaws of the current online review systems. The blockchain makes all transactions on QB Platform transparent (meaning any changes are publicly viewable by all parties) and immutable (meaning they cannot be altered or deleted). The use of the smart contract gives certainty to the execution of any agreement, subject to conditions agreed in advance and embedded into the smart contract. For example, because the smart contract is used, the reviewer is assured that the merchant will reward him for posting a review as agreed, regardless of the star rating or quality of the review. The same argument goes for the agreement to reward users for viewing advertisements.

    A point to note in QB's proposal to reward users for submitting reviews is that such rewards are not conditional on the outcome of the review: reviewers get rewarded regardless of whether they submit positive or negative reviews. The rewards should therefore not create a bias towards positive reviews. It has also been shown that the rewards need not be large in order to reduce the polarisation bias significantly: the use of small incentives (as low as USD 0.15) incentivises significant numbers of those with moderate opinions to post their reviews. The reduction in polarisation bias is statistically significant, according to a study done by Glassdoor.

    Details

    Pre-sales: Aug 01, 2018 - Aug 31, 2018
    Public sales: Dec 10, 2018 - Jan 04, 2019
    Token supply: 1,000,000,000 QBK
    Soft cap: 14,000,000 USD
    Hard cap: 36,000,000 USD

    Legal

    Registration country: Singapore

    Token info

    Ticker: QBK
    Type: Utility-token
    Token price in USD: 1 QBK= 0.4 USD
    Accepted currencies: ETH
    Token distribution:
    75% - Reserve
    15% - Team
    10% - Token Sale

    QashBack Roadmap

    1
    Q2 2018

    Whitepaper release;
    R&D for QashBack architecture and Protocol specs;
    Launch private placement.

    2
    Q3 2018

    Launch TGE pre-sales and public sales;
    Alpha prototype launch on TestNet;
    Security and smart contract audits.

    3
    Q4 2018

    Token allocation issuance to token buyers;
    Listing on crypto exchanges;
    Finalise partnerships with first phase adopters.

    4
    Q1 2019

    MVP launch in Singapore focusing on few key merchants;
    Integration with a 3rd party identity verification and KYC platform;
    Supports redemption options in QBK tokens only.

    5
    Q2 2019

    QashBack Protocols launch on TestNet and audited by 3rd parties;
    Expansion of merchant base with more A/B testing.

    6
    Q3 2019

    QashBack Protocols to go live on Ethereum MainNet;
    Integration with 2-4 lifestyle applications;
    Launch of IOS and Android apps.

    Project team

    Michael Tiong Meng Tan
    Michael Tiong Meng Tan
    Co-Founder
    Chan Fook Meng
    Chan Fook Meng
    Co-Founder
    Tim Langdon
    Tim Langdon
    Business Development Australia
    Karl O’Shaughnessy
    Karl O’Shaughnessy
    Sales & Marketing Australia
    Richard Chow
    Richard Chow
    VP Product & Technology

    Social media

    QashBack web-siteQashBack MediumQashBack InstagramQashBack TwitterQashBack Facebook

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