The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.
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Renders on-demand wellness
and beauty treatments through
Functions as an aggregator of
spas, hair, beauty and other salons;
Provides salons and practitioners
with a convenient booking system;
Sells targeted offline advertising on
practitioners’ uniform and vehicles;
Sells advertising on The Joy social
media and corporate blog;
Organizes promotional campaigns
for partners: distribution of
samplers, gift certificates and other
advertising materials through
The Joy’s practitioners;
Organizes master classes for practitioners,
clients and salon owners;
Conducts surveys among clients,
providers and beauty salons, and
WHAT IS UNIQUE ABOUT THE JOY?
First-ever wellness and beauty ecosystem. Clients can book the
arrival of a beauty practitioner at any place (home, work, hotel) or make a
reservation at a beauty salon or spa.
Offline and online advertising. The Joy's partners will be able to buy
unique targeted offline advertising on T-shirts, jackets, trikes and cars of
The Joy practitioners. In addition, they will be able to purchase online
advertising on the corporate blog or social media of The Joy.
Referral program. Each user of the platform can receive a referral bonus
for getting new client, practitioner or salon to The Joy. 10% from The Joy’s
commission fee from each order goes to referral payments to people
that invited the client and the practitioner.
Unique bonus program and raffle games. There is a unique bonus
program and monthly raffle games for clients and practitioners that are
active on the platform.
Bounty program. The Joy offers customers a bounty program in which
they can receive Joycoins by making a relevant post in social networks
after the order.
Big Data. The Joy will process and sell targeted statistical information on
actual trends within the platform.
Surveys. The Joy will conduct and process opinion polls among clients,
practitioners and salons for the partners. Every participant will be
rewarded with Joycoins. Budgets for surveys will be also paid with
Joycoins by partner companies.
Blockchain rating storage. By using Ethereum smart contracts all
ratings on The Joy will be fixed in the Ethereum blockchain, which will
be a guarantee that no one will be able to delete or edit them in the
Booking system. Beauty salons will be provided with booking system
where they will be able to enter bookings from other sale channels.
Financial system. The Joy offers pracititioners and beauty salons a
financial system to observe and analyse their business KPI’s.
Coverage of different market segments. On The Joy platform
everyone, from a student to a top company manager, will be able to find
service according to their requirements and budget. There are also
group orders, corporate orders, discount programs for families and
students that bring additional value to the customers.
High quality and full range of services. The Joy provides a full range of
beauty services from massage to makeup. All our providers and beauty
salons undergo a thorough check, including checking of certificates,
licenses, work experience, and professional skills.
Usability. Clients can make an order instantly without waiting for
confirmation from a practitioner or beauty salon. The global coverage of
The Joy platform will allow the service to be used anywhere: at home, at
work, during business trips or while travelling.
Automated logistics for providers. The logistics system will estimate
the route and ETA before the beginning of an order, show parking
possibilities in real time and save practitioners money and time, allowing
them to carry out more orders.
The emission of Joycoin is limited and occurs only once. Increasing the
audience of users and geographical expansion of The Joy will lead to
increased circulation of the token within the ecosystem by increasing the
number of transactions for bonus programs, payment for services and
advertising, which is an integral part of the company's business model. As
a result, there will be an increase in demand for tokens from The Joy, users
and advertisers, so it is much more beneficial to support the project in the
early stages of project development than to acquire a token on
MONEY WE RAISE
WILL GO TO:
Marketing and promotion of the
project: PR, advertising, bonus
programs and more;
Rent and maintenance of offices;
Payment of licenses and commission
fee of partners at the initial stage;
Salaries to commercial and
Software development and continuous
improvement (website, iOS apps,
Android, Back-end development);
What can you do with
The Joy tokens?
Pay for any service within the app;
Receive a token holder discount ;
Buy an advertising service;
Receive tokens for activity within the
Receive bounty tokens for advertising
The Joy via social media ;
Receive bonuses for inviting friends ;
Sell and buy tokens at the
Total tokens for sale: 2,400,000,000 JOY Soft cap: 2,100,000 USD Hard cap: 17,400,000 USD
ICO Platform: Ethereum Country limitations: USA, China Registration country: Germany
Ticker: JOY Type: Utility-token Token standard: ERC20 Token price in USD: 1 JOY = 0.015 USD Accepted currencies: ETH, BTC, LTC, XRP, Fiat Bonus program: 21.3% sold — 50% 18.1% sold — 40% 15.1% sold — 30% 12.4% sold — 20% 9.9% sold — 10% 7.8% sold — 0%
The Joy ICO Roadmap
Start of research and concept development
Start of The Joy platform development
Official setup of The Joy GmbH in Germany
Ready beta app for Android
Conclusion of preliminary agreements with advertising partners
Inventory for on-demand orders and offline advertising has been developed.
Seed Round start
Early access launch
Platform test phase
Token Sale start
Office setup in Berlin
Commercial launch of the project (in-salon bookings only)
Adding functionality for on-demand services
Start of expansion to other German cities
Addition of advanced settings for practitioners and salons
Addition of business optimization tips
Addition of the discount module
Addition of the client management module
Addition of The Joy widget for websites
Addition of functionalities for regional partnerships
Start of expansion to Austria, Switzerland, France
Setup of the first regional partnerships
Addition of the Big Data module
Addition of the sponsorship module
Addition of the resource planning module
Start of expansion to USA, Belgium, Netherlands
Setup of The Joy online store
Addition of the automated advertising module
Start of expansion to Japan, South Korea, Great Britain
Addition of the survey module
Integration of POS terminals
Addition of the community module
Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore
Diversification of business activities (other types of services)
Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar
Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine
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