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The Joy ICO

Ongoing ICO
Jan 20, 2019 – May 01, 2019

The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.

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The Joy ratings

ICOrating.com
Hype score NA
Risk score NA
Investment rating NA
ICObench.com The Joy icobench 4.9 / 5
ICOmarks.com The Joy icomarks 8.3 / 10
TrackICO.io The Joy trackico 4.8 / 5
ICOholder.com The Joy icoholder 4 / 5
Our rating
9.1
Claim admin rights for this ICO

Overview

Project industry Health & Medicine
Product type Platform
Founded Germany

Features

WHAT DOES THE JOY DO?

  • Renders on-demand wellness and beauty treatments through vetted practitioners;
  • Functions as an aggregator of spas, hair, beauty and other salons;
  • Provides salons and practitioners with a convenient booking system;
  • Sells targeted offline advertising on practitioners’ uniform and vehicles;
  • Sells advertising on The Joy social media and corporate blog;
  • Organizes promotional campaigns for partners: distribution of samplers, gift certificates and other advertising materials through The Joy’s practitioners;
  • Organizes master classes for practitioners, clients and salon owners;
  • Conducts surveys among clients, providers and beauty salons, and processes results
  • WHAT IS UNIQUE ABOUT THE JOY?

  • First-ever wellness and beauty ecosystem. Clients can book the arrival of a beauty practitioner at any place (home, work, hotel) or make a reservation at a beauty salon or spa.
  • Offline and online advertising. The Joy's partners will be able to buy unique targeted offline advertising on T-shirts, jackets, trikes and cars of The Joy practitioners. In addition, they will be able to purchase online advertising on the corporate blog or social media of The Joy.
  • Referral program. Each user of the platform can receive a referral bonus for getting new client, practitioner or salon to The Joy. 10% from The Joy’s commission fee from each order goes to referral payments to people that invited the client and the practitioner.
  • Unique bonus program and raffle games. There is a unique bonus program and monthly raffle games for clients and practitioners that are active on the platform.
  • Bounty program. The Joy offers customers a bounty program in which they can receive Joycoins by making a relevant post in social networks after the order.
  • Big Data. The Joy will process and sell targeted statistical information on actual trends within the platform.
  • Surveys. The Joy will conduct and process opinion polls among clients, practitioners and salons for the partners. Every participant will be rewarded with Joycoins. Budgets for surveys will be also paid with Joycoins by partner companies.
  • Blockchain rating storage. By using Ethereum smart contracts all ratings on The Joy will be fixed in the Ethereum blockchain, which will be a guarantee that no one will be able to delete or edit them in the future.
  • Booking system. Beauty salons will be provided with booking system where they will be able to enter bookings from other sale channels.
  • Financial system. The Joy offers pracititioners and beauty salons a financial system to observe and analyse their business KPI’s.
  • Coverage of different market segments. On The Joy platform everyone, from a student to a top company manager, will be able to find service according to their requirements and budget. There are also group orders, corporate orders, discount programs for families and students that bring additional value to the customers.
  • High quality and full range of services. The Joy provides a full range of beauty services from massage to makeup. All our providers and beauty salons undergo a thorough check, including checking of certificates, licenses, work experience, and professional skills.
  • Usability. Clients can make an order instantly without waiting for confirmation from a practitioner or beauty salon. The global coverage of The Joy platform will allow the service to be used anywhere: at home, at work, during business trips or while travelling.
  • Automated logistics for providers. The logistics system will estimate the route and ETA before the beginning of an order, show parking possibilities in real time and save practitioners money and time, allowing them to carry out more orders.
  • The emission of Joycoin is limited and occurs only once. Increasing the audience of users and geographical expansion of The Joy will lead to increased circulation of the token within the ecosystem by increasing the number of transactions for bonus programs, payment for services and advertising, which is an integral part of the company's business model. As a result, there will be an increase in demand for tokens from The Joy, users and advertisers, so it is much more beneficial to support the project in the early stages of project development than to acquire a token on exchanges.

    MONEY WE RAISE WILL GO TO:

  • Marketing and promotion of the project: PR, advertising, bonus programs and more;
  • Rent and maintenance of offices;
  • Payment of licenses and commission fee of partners at the initial stage;
  • Salaries to commercial and administrative personnel;
  • Software development and continuous improvement (website, iOS apps, Android, Back-end development);
  • Legal maintenance;
  • What can you do with The Joy tokens?

  • Pay for any service within the app;
  • Receive a token holder discount ;
  • Buy an advertising service;
  • Receive tokens for activity within the bonus program;
  • Receive bounty tokens for advertising The Joy via social media ;
  • Receive bonuses for inviting friends ;
  • Sell and buy tokens at the cryptocurrency exchange;
  • ICO Details

    Total tokens for sale: 2,400,000,000 JOY
    Soft cap: 2,100,000 USD
    Hard cap: 17,400,000 USD

    Legal

    ICO Platform: Ethereum
    Country limitations: USA, China
    Registration country: Germany

    Token info

    Ticker: JOY
    Type: Utility-token
    Token standard: ERC20
    Token price in USD: 1 JOY = 0.015 USD
    Accepted currencies: ETH, BTC, LTC, XRP, Fiat
    Bonus program:
    21.3% sold — 50%
    18.1% sold — 40%
    15.1% sold — 30%
    12.4% sold — 20%
    9.9% sold — 10%
    7.8% sold — 0%

    The Joy Roadmap

    1
    Q3 2017

    Start of research and concept development

    2
    Q1 2018

    Start of The Joy platform development

    3
    Q2 2018

    Official setup of The Joy GmbH in Germany

    4
    Q3 2018

    Ready beta app for Android
    Conclusion of preliminary agreements with advertising partners
    Inventory for on-demand orders and offline advertising has been developed.

    5
    Q4 2018

    Seed Round start
    Early access launch
    Platform test phase

    6
    Q1 2019

    Token Sale start
    Office setup in Berlin
    Commercial launch of the project (in-salon bookings only)
    Adding functionality for on-demand services
    Start of expansion to other German cities

    7
    Q2 2019

    Addition of advanced settings for practitioners and salons
    Addition of business optimization tips
    Addition of the discount module
    Addition of the client management module
    Addition of The Joy widget for websites
    Addition of functionalities for regional partnerships
    Start of expansion to Austria, Switzerland, France

    8
    Q3 2019

    Setup of the first regional partnerships
    Addition of the Big Data module
    Addition of the sponsorship module
    Addition of the resource planning module
    Start of expansion to USA, Belgium, Netherlands

    9
    Q4 2019

    Setup of The Joy online store
    Addition of the automated advertising module
    Start of expansion to Japan, South Korea, Great Britain

    10
    2020

    Addition of the survey module
    Integration of POS terminals
    Addition of the community module
    Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore

    11
    2021

    Diversification of business activities (other types of services)
    Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar

    12
    2022

    Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine

    Project team

    Founder, CEO in The Joy - 1
    VLADISLAV KISELEV
    Founder, CEO
    linkedin
    Co-founder, CFO in The Joy - 2
    BOGDAN NEKHODA
    Co-founder, CFO
    linkedin
    Co-founder, CCO in The Joy - 3
    EMIL KHAFIZOV
    Co-founder, CCO
    linkedin
    CMO in The Joy - 4
    LEX ANSELM
    CMO
    linkedin
    CTO in The Joy - 5
    SERGEY KUTYR
    CTO
    linkedin
    Business development manager in The Joy - 6
    SERGEY YURCHENKO
    Business development manager
    linkedin
    Senior project manager in The Joy - 7
    KONSTANTIN KRAVETS
    Senior project manager
    linkedin
    System Analyst in The Joy - 8
    JULIA USHAKOVA
    System Analyst
    linkedin
    Designer in The Joy - 9
    DMITRIY BIBLEV
    Designer
    facebook
    Designer in The Joy - 10
    LIDIA DOGADKINA
    Designer
    facebook
    Project manager in The Joy - 11
    ARSENII NOHIN
    Project manager
    linkedin
    HTML Layout developer in The Joy - 12
    VLAD BAGRIY
    HTML Layout developer
    Front-end developer, AngularJS / VueJS developer in The Joy - 13
    RUSLAN BRATENKO
    Front-end developer, AngularJS / VueJS developer
    linkedin
    Back-end developer in The Joy - 14
    VITALIY KHOMENKO
    Back-end developer
    linkedin
    Back-end developer in The Joy - 15
    VADIM FEDENEV
    Back-end developer
    Back-end developer in The Joy - 16
    NIKITA VORUSHILO
    Back-end developer
    Art Director in The Joy - 17
    IGOR PONOMARENKO
    Art Director
    facebook
    QA specialist in The Joy - 18
    SERGEY GORBULYA
    QA specialist
    facebook
    QA specialist in The Joy - 19
    ALEKSANDER KOVAL
    QA specialist
    Back-end developer in The Joy - 20
    ANDREY BONDYREV
    Back-end developer
    Blockchain-developer in The Joy - 21
    DENIS PANOV
    Blockchain-developer
    Social Media Manager in The Joy - 22
    VICTORIA IVAKINA
    Social Media Manager
    linkedin

    Advisors

    ADVISOR in The Joy - 23
    OTHMAN MIRZAN
    ADVISOR
    linkedin
    ADVISOR in The Joy - 24
    SEBASTIAN KLUMPP
    ADVISOR
    linkedin
    ADVISOR in The Joy - 25
    MICHAEL SCHNEIDER
    ADVISOR
    linkedin
    ADVISOR in The Joy - 26
    ACHIM LÖWEN
    ADVISOR
    linkedin

    Social media

    Web-site Reddit Medium Telegram btctalk Twitter Facebook github

    MVP

    MVP URL Google Play

    User rating:

    5/5 ( 1 )

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