weeMarketplaceAccessToken (WMA) ICO
UpcomingToken sale: Jan 25, 2020 – Feb 15, 2020
By adopting blockchain technology, the weeGroup is aiming to enhance its existing, fully operative cashback business model, as well as expand its capabilities by including increasingly widespread technologies such as mobile payment.
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|Project industry||Commerce & Retail|
What is weeMarketplaceAccessToken
The weeNexx AG is part of the weeGroup, an operative group of twelve companies under the ownership of the Swiss Fintec Invest AG, Kreuzlingen, Switzerland, and is the company which is responsible for conducting the wee Initial Token Offering (ITO) and issuing the weeMarketplaceAccessToken (WMA).
The weeGroup has developed a well-known global shopping community and cash payback system under the brand name wee; this weeCommunity combines renowned brands and local retailers on its online platform. wee offers an innovative alternative to conventional loyalty programmes that motivate customers to collect loyalty points when making purchases. Instead of providing points which can only be used in shops of a certain company or group of companies, weeUsers receive cashback which can be applied to an open, multi-dimensional system with hundreds and thousands of connected partners (retailers, servicers), and can even be withdrawn in the form of real cash.
The weeGroup maintains a pan-European mobile cashback shopping system that is networked with online and offline local retailers through its Marketplace. These retailers provide their customers with a certain percentage of cashback on each purchase or service paid in cash, which immediately gets credited to the respective customer’s weeCard or weeApp and is usable for any purchase made at offline partners with this card (in accordance with the respective legal requirements).
Furthermore, the weeCard allows for cashbacks to be converted into real cash pay-outs, making it highly attractive and different from more widely used loyalty and bonus programmes.
The weeMarketplaceAccess Token, which is the key element of the weeEcosystem, offers the opportunity to participate in the wee cashback system and the wee Marketplace where income can be generated through:
DetailsPublic sales: Jan 25, 2020 - Feb 15, 2020
Token supply: 20,000,000,000 WMA
Total tokens for sale: 10,000,000,000 WMA
Soft cap: 10,000,000 EUR
Hard cap: 100,000,000 EUR
LegalBlockchain Platform: Ethereum
Registration country: Switzerland
Registration year: 2018
Office address: Burgstrasse 8 CH–8280 Kreuzlingen Switzerland
Token infoTicker: WMA
Token standard: ERC20
Token price in EUR: 1 WMA = 0.01 EUR
Accepted currencies: BTC, ETH, EUR
Marketing and Sales - 25.00%
Business Development - 35.00%
Business Operations - 28.00%
Platform Development - 10.00%
Legal and Consulting - 2.00%
Transition to blockchain The first phase will focus on the transition of the current business and application onto the blockchain.
Expansion to stable coin and financial services Development of the stable coin, expansion of the user base and wee’s list of financial services.
Project evaluation and preparation
Private sale "Family & Friends"
Finalisation of strategic and legal documents and technical structure of the ITO
Private sale II
The current business model shall be completely migrated to the blockchain. weePayCoin shall be implemented. Notable expansion is planned in Western Europe and other regions. wee platform will open to loyalty programmes of third parties in 2020, which trade with other types of bonus programmes – such as frequent flyer miles. wee will apply for the relevant licenses in order to offer different financial services.
wee plans to expand to Asia, America and Africa. At this time, wee should be a proven payment solution and will aim to receive its own bank licence. Many people without a personal bank account could be reached in this way, so that they can take part in the financial ecosystem and so that doors can be opened for them that were once closed. At the same time, wee plans to concentrate heavily on the implementation and operation of smart data as a main driver for further business development.
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