Whats On Pic logo

Whats On Pic


WhatsOnPic is a platform that aims to create a more immediate connection between stores and buyers through photos.

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Project industryCommerce & Retail
Product typeApp

What is Whats On Pic


What’s On Pic is a unique platform that will create a more immediate connection between stores and buyers through photos. It will allow consumers to bridge the gap between online shopping and social browsing by tapping an image to instantly make a purchase.

What’s On Pic will let users tag any photo on the Internet and social media networks with the iOS, Android applications as well as with browser extensions. Artificial intelligence algorithms will allow recognizing the products in the photo as well as all the duplicates of this photo on the Internet.

By tapping the desired product in the picture, the user will see more information about the product and get links to the stores to proceed to purchases.

In addition, tagging the products in the photos provide users with cashback rewards. When a purchase takes place, the publishers of the photos will get a reward from the purchase made through their posts.

To make our users enjoy their shopping experience, we create a simple and intuitive website with the user-friendly interface so that they could track their rewards and revenue.

Social networks also have a great impact on modern customers. According to the studies,53% of consumers say that social networks affect their online purchasing habits.

Hence, new solutions that can improve online shopping experience are needed. What’s On Pic will be the service that can unite social networking with online shopping bringing benefits for all participants.

Our AWT token can be traded, redeemed and used by any partner using the ERC20 wallet.

What’s On Pic will pay incentives to its adopters using an incentive factor, currently 10:1 (one-tenth the value of a dollar is the equivalent in the AWT to each earned dollar from the cashback). This incentive will be financed from the profit received.

Development and promotion of What’s On Pic will allow scaling the project around the world. What's On Pic is how the e-commerce will look like in the future and you could be a part of it from the beginning.

  • Over 88% of Americans make impulse purchases and the amount spent for such purchases represents almost 40% of all e-commerce sales.
  • 53% of consumers say that social networks affect their online purchasing habits.
  • 10:1 (one-tenth the value of a dollar is the equivalent in the AWT to each earned dollar from the cashback)

    What’s On Pic is more than just a reward service. It is a tool that will change the market.

    Our mission is to improve the e-commerce landscape by providing the best online shopping experience for our users all over the world.

    We are passionate about creating the service that will facilitate online shopping and make it more enjoyable giving an opportunity for the users to find the products by photos and get rewards from purchases made from the published photos.

    We create a platform that will allow users to tag the products in every photo on the Internet. With the help of browser extensions and mobile applications, we will give users an opportunity to tag their own photos on their social media networks as well as the photos of other people on the Internet.

    To do this, we implement artificial intelligence algorithm. It will improve the online shopping experience for every user.

    The unique algorithm will automatically recognize the products in the photo. The users will see the exact name, brand, and description of the product, and they can follow the link to the stores where they can purchase

    In addition, the service will recognize all the duplicates of the photo. So every user who saw such photo or its duplicate can see which products are shown in the photo and thus can make a purchase.

    We also develop a streaming platform on which users can tag any photo from the Internet and gain income every time the purchase takes place through this photo. This will facilitate the purchasing process and make it more enjoyable.

    Our vision is to be the world-leading platform that builds strong connections between consumers and stores through photos and offers benefits for all its participants.

    We see ourselves as the future top player in the global e-commerce market.

    To achieve the goals, What's On Pic cooperates with more than 50,000 stores and continues to adapt new ones daily.

    Thanks to our direct and network integration with traders, we can report on transactions in real time and accumulate funds for our participants.

    What's On Pic has an application for iOS and is currently developing desktop extensions for Firefox, Safari, and Chrome browsers.

    AƜer the installation of the extension, the visitors will be automatically informed about the products shown in the photo.


    Pre-sales: Nov 26, 2018 - Feb 15, 2019
    Public sales: Feb 22, 2019 - May 19, 2019
    Pre-sale token supply: 135,000 AWT
    Token supply: 5,050,000 AWT
    Soft cap: 1,821,250 USD
    Hard cap: 21,987,500 USD


    Blockchain Platform: Ethereum
    Registration country: Australia

    Token info

    Ticker: AWT
    Type: Utility-token
    Token price in USD: 1 AWT= 5.5495 USD
    Token price in ETH: 1 AWT = 0.025 ETH
    Accepted currencies: ETH, BTC
    Bonus program:
    35,000 AWT 50% discount
    100,000 AWT 30% discount
    150,000 AWT 20% discount
    150,000 AWT 10% discount
    200,000 AWT 5% discount
    Token distribution:
    Founding team – 17%
    Development partners and advisors – 4%
    Revenue tokens - 70%
    Reserve fund – 6%
    Bounties and Referral programs - 3%
    Funds allocation:
    Development – 26.5%
    Operating – 16.5%
    Legal - 8%
    Marketing – 40%
    Crisis management - 9%

    Whats On Pic Roadmap

    Q2 2017
  • Detailed study of affiliate, cashback services, and impulse buying market
  • Legal issues analysis for service launch in particular countries
  • Competitive landscape analysis
  • Creating specifications for the server part, and the web and iOS clients
  • 2
    Q3 2017
  • Team building
  • Drawing and approval of design
  • Implementing core functionality
  • Launch of iOS client development
  • 3
    Q4 2017
  • Completion of the server part development
  • Connecting affiliate aggregators an individual trading platforms
  • Implementing the feature of reward allocation to users
  • iOS client development
  • Launch of WEB client development
  • 4
    Q1 2018
  • Encryption and secure data storage system
  • Launch of beta version of iOS client
  • Launch of beta version of the Web client
  • Mass testing
  • Bug fixing
  • Implementation of additional functionality for iOS in connection with the release of the new version
  • Intelligent matching system (photo-based) beta version development
  • 5
    Q2 2018
  • Publishing iOS app
  • Audience testing, targeting
  • Implementation of the functionality of referral bonuses for inviting new users
  • Implementation of the functionality providing the viral effect
  • Implementation of systems development technologies: image recognition system, user clustering
  • 6
    Q3 2018
  • Finalizing app development
  • Project launch in North America (the first stage - 2 countries)
  • Morphological and semantic text analyzer
  • 7
    Q4 2018
  • Launching an application for iWatch
  • User clustering system
  • Connecting new stores
  • 8
    Q2 2019
  • Implementing own trading platform based on dropshipping technique to increase profitability
  • Connecting new stores and content monetization platforms / affiliate aggregators
  • Development of the web platform functionality
  • 9
    Q3 2019
  • Implementing ICO user tokens for purchasing in our store with dropshipping technology.
  • Improvement of artificial intelligence algorithms for recognizing products in the photo. More precise photo recognition with branding recognition (Image recognition system)
  • Improving interface for support native futures of iPhone X (FaceID recognition, Spread 3D touch over interface, 3D touch on application with context menu: Create post, Check balance, Discover)
  • Implementing own trading platform based on dropshipping technique to increase profitability
  • 10
    Q4 2019
  • Developing support of ICO tokens in application and add ability to earn tokens instead of USD
  • Implementing Android client
  • Implementing client for iWatch (Checking balance, statistics, count of view)
  • Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the second stage
  • Project launch in Europe and Asia (the second stage – 10 countries)
  • Start of a marketing campaign in the countries of the second stage.
  • 11
    Q1 2020
  • Deep integration with social networks, and developing Google Chrome plugin for identifying goods on pictures and providing easy to use links to proceed to purchases.
  • Implementing own API for integrating new partners
  • Start of the token buyback program
  • 12
    Q2 2020
  • Covering an estimated target audience in the first stage countries
  • Connecting new stores and content monetization platforms / affiliate aggregators in the countries of the third stage
  • Project launch in the countries of the third stage (the third stage – 14 countries)
  • Start of a marketing campaign in the countries of the third stage.
  • 13
    Q3 2020
  • Covering an estimated target audience in the second stage countries
  • Covering an estimated target audience in the third stage countries
  • System adaptation and intelligent selection algorithms tuning in accordance with local and mental audience specifics
  • 14
  • App launch in 26 countries and further scaling of the project around the world
  • Project team

    Nikita Alekseev
    Nikita Alekseev
    Co-Founder + Chief Technology Officer
    Nikita Alekseev linkedin
    Semen Kakaulin
    Semen Kakaulin
    Co-Founder + CEO
    Semen Kakaulin linkedin
    Eugene Kalyada
    Eugene Kalyada
    Lead Front-End Developer
    Eugene Kalyada linkedin
    Konstantin Zorov
    Konstantin Zorov
    Lead Back-End Developer
    Konstantin Zorov linkedin
    Daria Zubko
    Daria Zubko
    Head of Marketing
    Daria Zubko linkedin
    Max Lebedev
    Max Lebedev
    Head of Design
    Max Lebedev linkedin
    Max Dovbish
    Max Dovbish
    Front-End Engineer
    Max Dovbish linkedin
    Dmitriy Mankov
    Dmitriy Mankov
    Front-End Engineer
    Dmitriy Mankov linkedin


    Oleh Zavodenko
    Oleh Zavodenko
    Financial and Business Advisor
    Oleh Zavodenko linkedin
    Olga Orekhova
    Olga Orekhova
    Legal Advisor
    Olga Orekhova linkedin

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    User rating:

    5/5 ( 1 )

    Whats On Pic rating

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    ICObench3.9 / 5Whats On Pic icobench
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