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Mereo

Mereo is revolutionizing fan engagement by empowering IP owners to identify and create more engaged fans. As an experiential and social platform, Mereo enables fans to earn benefits from their reputation. By onboarding the intangible value of community action on-chain, Mereo aims to transform these actions into redeemable real-world assets and experiences.

Funding Round: N/A

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Overview

Project industryEvents & Entertainment
Product typePlatform
WhitepaperMereo White Paper Open

What is Mereo

Mereo is a social and engagement platform that recognizes and rewards fans while providing powerful data insights into fan behaviors for artists and IPs.

Our platform bridges the gap between the stages of a user's fandom journey - turning Casual Fans to True Fans.

Our approach is two ways:

  • Empower artists and IPs to identify, curate, and create more engaged fans
  • Making actions such as engagements and purchases  seamless, meaningful, and interactive.

Our vision is to reward genuine fans by transforming their fan expressions into redeemable real-world assets & experiences.

Mereo leverages Web3 infrastructure to ensure value created from fan to artist interactions  are fairly and equitably distributed by:

  • Tokenizing every fan action on-chain to identify true fans.
  • Tokenizing real-world assets and access to experiences to enhance transparency and ensure provenance.

Legal

Blockchain Platform: Aptos

Mereo Roadmap

1
2024 Q3

Mobile native app release with social and engagement features.

FEATURES

  • Engagement Features
  • Quests
  • Leaderboards
  • Rewards and achievement

EVENTS

  • 8 music events in NY and LA
  • 3 Events in South Korea
2
2024 Q4

Platform update with powerful data analytics and dashboard tools to identify superfans.

FEATURES

  • Community Features
  • Community Chat
  • Priority Waitlist
  • UI Refresh

EVENTS

  • Fan Meeting in Jakarta
  • 4.DJ Club events in Seoul
  • Korea Blockchain Week side events
3
2025 Q1

Platform update with governance and voting capabilities.

FEATURES

  • Discovery and Identification
  • Fan feed
  • Follow fan/artist
  • User status badges

EVENTS

  • Kpop Festival in Abu Dhabl
  • Airdrop campaign & Token Launch
  • Seed Round fundraise completion
4
2025 Q2

Platform update with live stream capabilities and API data integration for event hosts.

FEATURES

  • Data platform and Marketplace
  • Fan Insights
  • Merchandise sales
  • Al Foundational Models

EVENTS

  • Kpop Festival in Indonesia
  • Kpop Festival in Thailand
5
2025 Q3 and BEYOND

On-chain reputation data ownership.

FEATURES

  • Fans can scale the value of their on-chain reputation
  • Fans can monetize their data and control access permissions

EVENTS

  • Expand Mereo's business model and platform into Sports and Gaming industries.

Project team

Jaeho Jang
Jaeho Jang
Co-Founder & CEO
Jaeho Jang linkedin
Tommy So
Tommy So
Co-Founder & COO
Tommy So linkedin
Samuel Minseob Shim
Samuel Minseob Shim
Co-Founder & CSO
Samuel Minseob Shim linkedin
Marcus Lau
Marcus Lau
Co-Founder & CTO
Marcus Lau linkedin
Elbert Tan
Elbert Tan
Design Lead
Elbert Tan linkedin

Social media

Mereo web-siteMereo MediumMereoYouTubeMereo InstagramMereo LinkedInMereo X (Twitter)

MVP

MVP URL

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