Mereo

Mereo is revolutionizing fan engagement by empowering IP owners to identify and create more engaged fans. As an experiential and social platform, Mereo enables fans to earn benefits from their reputation. By onboarding the intangible value of community action on-chain, Mereo aims to transform these actions into redeemable real-world assets and experiences.

Funding Round: N/A

Whitepaper

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What is Mereo

Mereo is a social and engagement platform that recognizes and rewards fans while providing powerful data insights into fan behaviors for artists and IPs.

Our platform bridges the gap between the stages of a user's fandom journey - turning Casual Fans to True Fans.

Our approach is two ways:

• Empower artists and IPs to identify, curate, and create more engaged fans
• Making actions such as engagements and purchases  seamless, meaningful, and interactive.

Our vision is to reward genuine fans by transforming their fan expressions into redeemable real-world assets & experiences.

Mereo leverages Web3 infrastructure to ensure value created from fan to artist interactions  are fairly and equitably distributed by:

• Tokenizing every fan action on-chain to identify true fans.
• Tokenizing real-world assets and access to experiences to enhance transparency and ensure provenance.