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Universal Reward Protocol (URP)

ICO
Universal Reward Protocol bounty

Universal Reward Protocol is a blockchain-based protocol for retailers to reward shoppers for all types of shopping behaviors, online and offline.

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Overview

Project industryCommerce & Retail
Product typeTechnology
WhitepaperUniversal Reward Protocol White Paper Open

What is Universal Reward Protocol

Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while receiving personalized offers made by retailers. The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc. Retailers can retrieve their URP tokens by making personalized offers based on the data the shopper decided to share with them. Universal Reward Protocol also creats a digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts, check the balance of their wallet in URP tokens and edit their privacy settings.

Details

Token supply: 240,000,000

Legal

Blockchain Platform: Ethereum
Country limitations: China,United States,South Korea

Token info

Ticker: URP
Type: Utility-token
Accepted currencies: ETH USD
Bonus program:
Private sale: Bonus: 40%
Pre-sale Phase 1: Bonus: 25%
Pre-sale Phase 2: Bonus: 15%
Token distribution:
40% - Tokensale
35% - Reserve
15% - Founding Team
5% - Advisor
5% - Incentive program and subcontractors

Universal Reward Protocol Roadmap

1
2015

Launch of the company.
Partnership signed with Auchan, one of the world's biggest distribution groups.
Development of the Occi product.

2
2016

Proof of concept, first Auchan store equipped with IoT sensors.
Seed funding round from business angels.
Filed two patents on proprietary algorithms (FR1656748 and FR1654618).
Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

3
2017

Solution is market-ready.
Contract signed with Carrefour, one of the largest hypermarket chains in the world.
Contract signed with Galeries Lafayette.
Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.
Inception of URP Protocol.

4
Q1 2018

Token design and development.
Presentation of URP to brands and retailers.
Refinement of the protocol based on their expressed needs.

5
Q2 2018

Design of the architecture of URP protocol.
Preliminary partnerships discussions with consumer brands and retailers.
Release of the White Paper.
Mockup of the retailer interface and the shopper app.

6
Q3 2018

Release of UX/UI of the retailer interface.
Release of UX/UI of the shopper interface.
Release of URP MVP : Smart Contract Templating and Campaign browsing.
Letters of intent from known retailers and brands.
Token Sale.

7
Q4 2018

Alpha release of URP : Proof-of-Behavior specifications.
Collaboration with first dApps.
Integration with a self-sovereign identity service (SSIS).
Development of the shopper app.
Development of the retailer interface (Campaign Manager).
Launch of pilots on the testnet for onboarded retailers and brands.

8
Q1 2019

Integration of other dApps on the testnet.
Security testing.
Bounty campaign for beta testers.
Publication of first pilot results.

9
Q2 2019

Marketing campaign aiming at large-scale shoppers adoption.
Brand and retailers expansion.
Release on the mainnet.
Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.

10
Q3 2019

Deployment of URP to early adopting brands and retailers.
Other dApps join the protocol to reward all behaviors on mainnet.

11
Q4 2019

Start of international expansion in Europe and China.

12
2020

S1 :
- International expansion to North & South America.
- Protocol tokenomics optimization.

S2 :
- URP global scale-up.
- All facets of shopping behavior can now be rewarded through URP.

Project team

Yves Benchimol
Yves Benchimol
CEO & Co-founder
Yves Benchimol linkedin
Louis Millon
Louis Millon
CTO & Co-Founder
Louis Millon linkedin
Thomas Wolf
Thomas Wolf
COO
Thomas Wolf linkedin
Yohan Maurin
Yohan Maurin
Blockchain Engineer
Yohan Maurin linkedin
Raphaël Attal
Raphaël Attal
Chief Strategist
Raphaël Attal linkedin
Tanguy de La Villegeorges
Tanguy de La Villegeorges
Data Scientist
Tanguy de La Villegeorges linkedin
Enguerrand Pelletier
Enguerrand Pelletier
Back-end Engineer
Enguerrand Pelletier linkedin
Gabriel Mulko
Gabriel Mulko
Marketing Manager
Gabriel Mulko linkedin
Alexandra Masse
Alexandra Masse
Community Manager
Alexandra Masse linkedin
Rémi Gazquez
Rémi Gazquez
Back-end Engineer

Advisors

François Poupard
François Poupard
François Poupard linkedin
Deepak Gulati
Deepak Gulati
Deepak Gulati linkedin
Thibault de Vésinne-Larüe
Thibault de Vésinne-Larüe
Thibault de Vésinne-Larüe linkedin
Nilesh Jethwa
Nilesh Jethwa
Nilesh Jethwa linkedin
Laurent El Ghaoui
Laurent El Ghaoui
Laurent El Ghaoui linkedin

Social media

Universal Reward Protocol web-siteUniversal Reward Protocol RedditUniversal Reward Protocol MediumUniversal Reward ProtocolYouTubeUniversal Reward Protocol TelegramUniversal Reward Protocol BTCTalkUniversal Reward Protocol LinkedInUniversal Reward Protocol X (Twitter)

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