Published: Jul 23, 2018

Universal Reward Protocol (URP)

Website

Bounty

Status

ICO

Universal Reward Protocol is a blockchain-based protocol for retailers to reward shoppers for all types of shopping behaviors, online and offline.

Whitepaper

Important By investing in this business you agree to ourDisclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice.

Interest lvl

Updated: Jul 23, 2018

Learn more about our rating

User Rating

Medium

3/5 • 1 votes

Claim your project

Ticker

URP

Type

Utility-token

What is Universal Reward Protocol

Universal Reward Protocol provides a blockchain-based ecosystem where shoppers regain full control of their data while receiving personalized offers made by retailers. The shopper is rewarded with URP tokens for sharing his data with retailers. He can share the fact that he visited a point of sale, his geolocation indoor, his purchases, etc. Retailers can retrieve their URP tokens by making personalized offers based on the data the shopper decided to share with them. Universal Reward Protocol also creats a digital wallet that allows shoppers to query the loyalty network for rewards and redemption contracts, check the balance of their wallet in URP tokens and edit their privacy settings.

Universal Reward Protocol Roadmap

2015

Launch of the company.
Partnership signed with Auchan, one of the world's biggest distribution groups.
Development of the Occi product.

2016

Proof of concept, first Auchan store equipped with IoT sensors.
Seed funding round from business angels.
Filed two patents on proprietary algorithms (FR1656748 and FR1654618).
Awarded at the Concours Mondial de lInnovation (World Innovation Competition) by the French Public Bank of Investment.

2017

Solution is market-ready.
Contract signed with Carrefour, one of the largest hypermarket chains in the world.
Contract signed with Galeries Lafayette.
Occi live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified every day.
Inception of URP Protocol.

Q1 2018

Token design and development.
Presentation of URP to brands and retailers.
Refinement of the protocol based on their expressed needs.

Q2 2018

Design of the architecture of URP protocol.
Preliminary partnerships discussions with consumer brands and retailers.
Release of the White Paper.
Mockup of the retailer interface and the shopper app.

Q3 2018

Release of UX/UI of the retailer interface.
Release of UX/UI of the shopper interface.
Release of URP MVP : Smart Contract Templating and Campaign browsing.
Letters of intent from known retailers and brands.
Token Sale.

Q4 2018

Alpha release of URP : Proof-of-Behavior specifications.
Collaboration with first dApps.
Integration with a self-sovereign identity service (SSIS).
Development of the shopper app.
Development of the retailer interface (Campaign Manager).
Launch of pilots on the testnet for onboarded retailers and brands.

Q1 2019

Integration of other dApps on the testnet.
Security testing.
Bounty campaign for beta testers.
Publication of first pilot results.

Q2 2019

Marketing campaign aiming at large-scale shoppers adoption.
Brand and retailers expansion.
Release on the mainnet.
Launch of the shopper app on application stores: tokens are used to reward any shopping behavior that can be certified by the dApps implementing URP.

Q3 2019

Deployment of URP to early adopting brands and retailers.
Other dApps join the protocol to reward all behaviors on mainnet.

Q4 2019

Start of international expansion in Europe and China.

2020

S1 :
- International expansion to North & South America.
- Protocol tokenomics optimization.

S2 :
- URP global scale-up.
- All facets of shopping behavior can now be rewarded through URP.