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Ally

Last updated: Sep 29, 2023

Trade Wallet powered by Web3 advertising. Earn passively while you swap or bridge. Web3-ads powered free trading wallet by VIA protocol.

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Overview

Project industry	Exchanges & Wallets
Product type	Protocol
Whitepaper	Open

What is Ally

Ally— a powerful new aggregator that facilitates user experience without relying on proxy smart contracts. Instead, Ally compares quotas and then calls DEXs and bridges contracts directly. This novel approach substantially benefits users, maintaining the convenience of a unified interface while eliminating the need to exit the platform and visit individual DEXs or bridges—which used to happen with traditional aggregators once users discovered it was cheaper and more secure. At the same time, by connecting users directly with DEXs and bridges’ smart contracts, Ally avoids relying on proxy routing contracts, resulting in a more cost-efficient and secure solution.

More specifically, Ally’s core capabilities include:

Direct Calls to Major DEXs: Engage directly with protocols like Uniswap, Curve, Pancake, and Maverick, bypassing any intermediary aggregator proxy contracts.
Direct Access to Cross-Chain Bridges: Harness both native bridges such as Arbitrum and Optimism, alongside others like Stargate and Hop.
Placing Limit Orders across DEXs: Set limit orders across many platforms, from 1inch and CowSwap to 0x and the soon-to-launch UniswapX.

The Ally token is a global payment solution, a vehicle for distributing value and ownership, and thus a real-yield token with tangible utility. Users will directly capture 80% of ad revenue generated by ads they watch, which can be paid out in USDC or Ally native tokens. By staking Ally tokens, users can earn a share from an additional 18% of the ad revenue and gain access to governance. This design provides the Ally token with real utility while limiting malicious farming and volatility.

Legal

Registration year: 2023

Ally Roadmap

Q4 2023 - Beta Season 1

In this season, users will need to mint zkSync Beta Passes. They can accrue Ally Points by engaging in activities that support the development of the Ally ecosystem, such as viewing advertisements. In the future, these points can be exchanged for Ally tokens.

Publish the swap and bridge functionality (currently undergoing some final touches). Address all legal matters about token issuance. Share the architecture for developing Add-ons. Develop and conduct audits for MarketingDAO and DeveloperDAO.

Q1 2024 - Beta Season 2

This season, users can claim their points on-chain as ERC20 non-transferable tokens. This facilitates the staking process and engagement in DAO voting. Specifically, our team will:

Introduce a beta version of the DAO on zkSync Era, incorporating Marketing and Developer sub-DAOs, and start testing the voting mechanism. Initiate the distribution of points via the DAO for Add-on development. Launch points staking. Explore potential funding rounds and negotiate exchange listings.

Q2 2024 - Q3 2024 - Main Launch

If the first and second beta seasons progress as planned, the main launch will occur during this period. During the main launch, and afterward, our team will:

Roll out the Ally token and enable points conversion into the token.
Launch the DAO featuring Marketing and Developer subDAOs.

The Developer DAO Core team will:

Focus on product backlog development.
Improve the Add-ons architecture.
Create educational materials and encourage external contributors through hackathons and brand development.

The Marketing DAO Core team will:

Focus on attracting advertisers.
Develop advertising publication and targeting tools.
Attract external affiliates via advertising on specialized platforms.

Q4 24 and later

After the main launch, we will focus our efforts on popularizing our product among the non-web3 audience, requiring an interface simplification to the extent that crypto details remain hidden from view. This will include:

Simplified onboarding for new users with wallet access through biometrics, thanks to integration with ZeroDev.
The ability to pay users for ad views directly to their credit cards worldwide through integration with the decentralized P2P exchange OpenPeer.
Purchasing performance marketing on web2 advertising networks.

At this stage we want to give users the option to decide for themselves if they want to share part of their earnings from the ads with the owner of the website.