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BPC Platform (CPM)

ICO

Last updated: May 04, 2018

Blockchain Programmatic Corporation (BPC) is developing a blockchain-based programmatic advertising platform that combines RTB service with blockchain.

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Overview

Project industry	Marketing & Advertising
Founded	United States
Whitepaper	Open

Technical details

BPC Platform consists of 3 core advertising software stacks: Blockchain DSP (BDSP), Decentralized DMP (DDMP), and Smart Contract Ad Exchange (SMARTEX). All modular platforms are developed using a unified architecture and shared components, designs, reports, and UI models. They will function within a specially crafted virtual machine, which will also be installed on mining facilities to integrate them into BPC data processing cluster. Core API is available using JSON-RPC over HTTP using HTTP POST and WebSockets. The key differentiator is that BPC Platform is based on patented technology of high-speed blockchain transactions allowing real-time auctions in a distributed environment. Blockchain Programmatic Corporation tokens (CPM tokens) will be the underlying currency to facilitate transactions on the BPC Platform. CPM tokens will be issued to serve as a universal payment system between publishers, advertisers, service, technology, and data providers inside BPC Platform. Users of CPM tokens will have access to all platform services and can make private contracts to support auction, data incision, traffic validation, etc. BPC has a pending US patent “Method and Apparatus for Multilayered Blockchain Generation” (#62552383). More details https://bpcplatform.com/assets/files/bpc_wp_tech.pdf

What is BPC Platform

Integration of smaller publishers and advertisers into the advertising trade due to use of smart contracts for ad exchange management
Cross-border transactions through the use of BPC token as the payment instrument
Quality control and fraud protection through self-sustaining consensus-based curation BPC platform is the programmatic RTB moved to blockchain.
BPC is the solution to regain trust advertising market deserves and bring millions of advertisers and publishers back in the game. Based on blockchain to make Programmatic RTB decentralized and thus fast, secure and 100% transparent. This is the full-stake Programmatic platform among all projects targeting the advertising industry. BPC uses a patented technology of multi-layered blockchain to enable efficient execution of 100K+ transactions per second which is essential for RTB.