HYGH

What is HYGH

As a peer-to-peer advertising network and content management system, HYGH connects owners of any digital display (Digital Display, Smart TV or Tablet) with brands. With its innovative proprietary booking system, brands of any size are now able to book and measure campaigns in real time.

HYGH will change advertising in the same way that Airbnb changed vacation accomodation.

HYGH will revolutionise the digital out of home (DOOH) advertising category by creating true engagement between brands and consumers. Advertisers will be able to engage using the full transformative potential of digitisation and mobility, while consumers will be able to communicate their desires and grow their own personal brands utilising the very same ubiquitous channels.

HYGH will act as a catalyst for the democratisation of the advertising industry, which is estimated to have a value in excess of $600bn in 2022. Employing the versatility of digital search advertisements in an inefficient DOOH category puts HYGH in the unique position to augment the entire DOOH marketscape in unprecendented ways. While disruptive and innovative, HYGH’s operating model ensures market traction by distributing market-leading percentages of advertising spend to inventory holders. The application of its technical framework alleviates market challenges faced by existing stakeholders in the advertising value chain, in addition to growing revenue and profit potential for all by increasing the number of display units in the DOOH market.

Conservative estimates indicate that HYGH’s innovative platform would double the total of digital screens in public spaces by 2022, with inventory of over 150m units available to show advertising. This increase in displays is forecast to represent an overall market opportunity of c. $60bn in 2022 or 10% of the overall global advertising market.

HYGH’s upcoming token sale represents a unique opportunity for token holders to receive a regular income stream (dividend) from each transaction conducted across the platform, in addition to participating in the long-term success of HYGH.

HYGH-An advertising technology start-up, was created in 2017 with one vision in mind – to democratize advertising and enable brands of any size to:

HYGH is a peer-to-peer advertising network and content management system that connects owners of public displays with brands. Managed through an easy to use app, The HYGH platform empowers everyone to become an advertiser, regardless of budget, resources or company size.

Airbnb transformed any spare room into a potential revenue source - HYGH will transform any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard in Times Square.