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Ludos Protocol (LUD) ICO

Past ICO
Dec 15, 2018 – Jan 15, 2019

Ludos will use blockchain technology and token economy to reform the game industry, enhance the flow of resources between upstream and downstream industries, provide game players with a more transparent gaming environment, and bring more customer flow and new opportunities to developers.

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Ludos Protocol (LUD) ratings Ludos Protocol (LUD) icorating
Hype score Low
Risk score NA
Investment rating NA Ludos Protocol (LUD) icobench 3.7 / 5 Ludos Protocol (LUD) icomarks 6.5 / 10 Ludos Protocol (LUD) trackico 4.3 / 5 Ludos Protocol (LUD) icoholder 0 / 5
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Project industry Gaming & VR
Product type Platform
Founded Japan


Ludos Protocol is a purpose-built blockchain infrastructure project for the gaming community. As only the third blockchain project to be backed by Japanese investment giant Softbank, Ludos addresses numerous shortcomings in the existing gaming landscape. Its main chain + multi-sidechain architecture allows games to run entirely on their own blockchain, preventing scalability issues that have plagued previous blockchain-based games. Additionally, the Protocol seeks to create a gamer-friendly ecosystem whereby game developers and gamers can come together to easily crowdfund and build on the platform. The use of non-fungible tokens (NFT's) within the ecosystem will allow gamers to swap assets in one game for assets in another. Finally, through their partnership with FullPay Japan, Ludos will give gamers the chance to use LUD tokens that are earned in-game to shop and buy at a range of retail stores in Japan and later the world.


The Ludos Protocol is a decentralized solution for game ecosystem. The protocol is mainly composed of three parts:
  • Main chain + multi-sidechain infrastructure
  • The Ludos main chain uses PoW+PoS as its consensus mechanism, and implements a Plasmalike multi-sidechain system to improve scalability. Games with many thousands of users can perform many complex operations on their own sidechain, with only minimal interaction with the Ludos main chain;
  • Toolbox for game developers
  • The toolbox contains: an abstract blockchain interface, game assets issuing/operation tool, a BaaS service for maintaining game sidechains, data persistence tool, fair pseudorandom number generator, etc..
  • DApps and incentivized game ecosystem
  • The ecosystem includes: a decentralized game assets exchange, a game assets management wallet, a decentralized game distribution platform, a fair ranking and achievement system, a game DAICO and investment protocol and incentive rule sets for all participants.

    Currently, the application of blockchain technology in the game industry faces multiple problems such as public blockchains’ severe lack of throughput capacity, over-occupation of resources caused by executing smart contracts, the complete traffic jam caused by a single popular dApp, difficulties for developers, and the incomplete divergence and convergence of the business environment. Fortunately, Ludos chooses to not apply these new but immature technologies blindly, but to adopt technology that has been proven to be successful and to integrate matured technology from the opensource community into the current game industry. Ludos recognizes the technical limitations of current blockchains,and will balance the decentralization and efficiency the blockchain. Ludos will disclose core codes to developers to establish a trustless and efficient game ecosystem.

    Ludos utilizes smart contract to manage game sidechain, realize incentive system, and fulfill digital assets and in-game currency operations. In addition, Ludos, because of blockchain technology being transparent and inalterable, can achieve the identification and tracking of digital assets and copyrights, and record players’ achievement, rank and game performance across multiple platforms for lifelong.

    Ludos will use blockchain technology and token economy to reform the game industry, enhance the flow of resources between upstream and downstream industries, provide game players with a more transparent gaming environment, and bring more customer flow and new opportunities to developers

    Background. Scale of the Game Market

    According to Digi-Capital, the global revenue generated by selling game software and hardware exceeded 200 billion dollars in 2017. The year-on-year growth rate reached approximately 50% and revenue from software accounted for more than 75% of the total revenue. In 2021, the global game industry is expected to generate more than $300 billion dollars. Tencent’s game department has already contributed more than 70% of its revenue.

    The game market is large, popular, and fast growing. PC, console, web, and mobile games are the main pillars of the game industry. Because of the popularization of smartphones, mobile games have become the most important sector of the game industry and have attracted more than 86% of all game players.

    Revolutions Experienced by the Game Industry

    2.2.1 Severely Centralized Market The current game industry is heavily centralized and monopolized by big companies; homogeneity is prevalent, leaving only a few niches for developers to survive. Creative game ideas seldom have an opportunity to enter the public eye and find development teams for product realization. It is even more difficult to find a reliable marketing team to manage the entire life cycle of a particular game.

    2.2.2 Low Efficiency of Traditional Crowdfunding Platforms Traditional crowd-funding of new games is often initiated on centralized platforms like Kickstarter. These platforms often encounter problems like in-transparent project selection mechanism, unreasonable amount of funding. The interest of investors and confidence of potential players might be hurt, thus affecting the entire industry.

    2.2.3 Digital Assets Rights' Lack of Protection Centralized game operators usually generate profits by creating new top-tier equipment, massively issuing rare items, altering statistics of game characters, and creating severe inflation. The existing value of players‘ digital assets cannot be preserved. Players must increase their time input and keep playing in order to maintain in-game status.

    2.2.4 Data Isolation among Games The current game market has few solutions for interplatform asset/statistics transfer. There is no efficient method for trading in-game currencies, equipment, and characters. When a player switches to another game, he has to abandon the previous one and start a completely new process. As a result, the market needs a decentralized platform to achieve digital asset exchange among players, games, and platforms.

    2.2.5 Under-the-table Operation in Games Popular game, such as Card Games, MMO, MOBA, FPS, ACT, RTS, and Gambling games have features like activation of special skills, damage output, damage reduction, shuffling and dealing of cards, and lottery. Developers and operators can alter statistics under-the-table, thus resulting in an inferior game experience and low credibility

    2.2.6 Chaotic Financial System in Games 1) Lack of a universal token. In-game currencies and gift cards of different games cannot be traded for each other. Players’ purchases of one game cannot transfer into another. Token will be locked in games and forbidden to be traded. Game company can freely decide withdrawal policies to keep players from outflowing.2) Current game companies issue in-game currencies without a carefully calculated standard, thus resulting in inflation. Game companies manipulate in-game currencies and radically appreciate or depreciate digital assets. Additionally, core mechanisms are not published, which is unjust for players. After a period, player outflow is unavoidable because of the game experience, injustice of the game mechanism, and competition from other games.

    2.2.7 Ineffective Distribution Channels Distribution channels allow game developers and operators to earn income by promoting games to players. However, the key data of game players are stored in operators’ servers, so evaluations of the effectiveness and the profit of distribution channels are based solely on distribution channels’ level of trust for operators. Distribution channels are not able to access data about their promotion and players’ feedback. Therefore, all of this can decrease the efficiency of distribution channels and hinder the optimization of the promotion process.

    Problems of Current Blockchain Games

    2.3.1 Lack of Variety Most current blockchain games can be categorized into several models, such as pet feeding, mining, or gambling. The market is fulfilled by CryptoKitties-like games and BullockCity-like games. Because of this, customer loyalty toward these blockchain games is very low. The market lacks sophisticated and interesting blockchain games. Current blockchain games often emphasize the collection and the potential of in-game items to appreciate in fiat. As a result, only opportunists instead of game lovers are attracted to them.

    2.3.2 Low Efficiency of the Main chain CryptoKtties once caused a traffic jam to Ethereum blockchain, which shows that a single popular dApp is capable of slowing the entire blockchain. Optimizing the consumption of computation and storage in blockchain is key to the development of blockchain games.

    2.3.3 Difficulty for Developers At present, blockchain games lack mature game engines and developer tool boxes. Developers must handle minor issues of technical infrastructure in blockchain, so they cannot concentrate on developing the game itself. Additionally, the GAS protocol results in high operating costs and affects the commercial application of blockchain games.

    2.3.4 Limited Application Scenarios of Tokens Traditional decentralized platforms cannot provide enough token incentive and community autonomy for developers, artists, and players. Traditional tokens in blockchain games are limited in regard to application scenarios; thus, the economy system is incomplete. Therefore, traditional decentralized platforms might not be able to continuously enhance the industry

    The Ludos Protocol and Its Technical Structure

    The Ludos Protocol implements a Plasma-like multi-sidechains system to scale the main chain, a game can issue and peg its assets on the Ludos main chain and perform complex game contract operations and store data at the sidechain level. Meanwhile, Ludos also provides State channels based off-chain smart contract interaction solution as a complementary to the sidechain system.

    The blockchain game developers can always easily interact with the blockchain system through the toolbox provided by Ludos, despite of all the technical details.

    Ludos believes that only an infrastructure is strong and efficient enough to support multiple scalable DApps can provide its true value.

    ICO Details

    Pre-ICO token supply: 420 000 000 LUD
    ICO token supply: 10 000 000 000 LUD
    Total tokens for sale: 2 580 000 000 LUD
    Soft cap: 2,500 ETH
    Hard cap: 10,500 ETH


    ICO Platform: Ethereum
    Country limitations: United States of America
    Registration country: Japan
    Registration year: 2017

    Token info

    Ticker: LUD
    Type: Utility-token
    Token price in ETH: 1 LUD = 0.05 ETH
    Accepted currencies: BTC, ETH
    Token distribution:
    4.2% - Private Pre-Sale
    25.8% - ICO
    5% - Advisors and Partners
    40% - Ecosytem Incentives

    Ludos Protocol (LUD) Roadmap

    August 2017

    Project starts

    April 2018

    Ludos Fund founded


    Ludos starts financing


    Ludos wallet and test network launched


    Ludos blockchain and map ERC20 token launched


    Multi-sidechain concept tested Decentralized exchange launched


    Decentralized distribution platform and wallet that supports multi-sidechain launched


    Multi-sidechain solution and baas system launched switched to PoS


    Consensus mechanism of Ludos blockchain


    Continuous development of ecosystem

    Project team

    Legal Consultant in Ludos Protocol (LUD) - 1
    Rick Zhu
    Legal Consultant
    Data Privacy and Security Scientist in Ludos Protocol (LUD) - 2
    Marry Meng
    Data Privacy and Security Scientist
    Co-Founder in Ludos Protocol (LUD) - 3
    Tai Jin
    Co-founder in Ludos Protocol (LUD) - 4
    Evan Zhang
    Co-Founder in Ludos Protocol (LUD) - 5
    Joe Meng
    Operation Director UC Irvine, Bachelor of Computer Science in Ludos Protocol (LUD) - 6
    Kevin Zhang
    Operation Director UC Irvine, Bachelor of Computer Science
    Co-founder in Ludos Protocol (LUD) - 7
    Hoshino Joy
    Leader of Project Management in Ludos Protocol (LUD) - 8
    Leader of Project Management
    Director of Public Relations in Ludos Protocol (LUD) - 9
    Sakamoto Yui
    Director of Public Relations
    Senior Game Engineer in Ludos Protocol (LUD) - 10
    Fenny Wang
    Senior Game Engineer
    Marketing director in Ludos Protocol (LUD) - 11
    Alex Wang
    Marketing director


    Technical Consultant in Ludos Protocol (LUD) - 12
    Gregory Wornell
    Technical Consultant
    Blockchain Scientist in Ludos Protocol (LUD) - 13
    Jia Tian
    Blockchain Scientist
    Advisor in Ludos Protocol (LUD) - 14
    Peter Du
    Operations Consultant in Ludos Protocol (LUD) - 15
    Lily Wan
    Operations Consultant

    Social media

    Web-site Reddit Medium YouTube Telegram Instagram btctalk LinkedIn Twitter Facebook github

    User rating:

    5/5 ( 1 )

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