MozoCoin (MOZO)

What is MozoCoin

Mozo is foot traffic retailer operating through their loyalty programs.

Foot traffic is important to many types of businesses, particularly retail stores, as greater foot traffic should correlate to higher sales. Loyalty programs are the way to bring return customers back to the stores. A recent Nielsen consumer study showed that loyalty programs provide more frequent visits and a greater number of purchases. More than seven in ten global respondents (72%) agreed that, all other factors being equal, they would buy from a retailer with a loyalty program over one without. While loyalty programs seem to be a promising tool for increasing sales, existing point-based loyalty programs do not work as well as they should. 

According to Bond Loyalty’s Report 2017, more than half of point-based loyalty program participants (57%) don’t know their points balance and more than one in three of them (38%) are unaware of the value of their points, let alone how to use them.

Single merchant membership reward systems are less effective and valued by consumers and hence not an effective tool for the intended purpose of increasing foot traffic. Hence, the search for a more effective earn-and-redeem loyalty program has been a challenge and subject of extensive studies in the retail industry for years. Now, the search is over.