Sether

What is Sether

Most businesses rely on the power of social media to reach clients. They can easily get access to new clients, interact with the existing ones, communicate about new products and improvements, and generally learn what the clients need. That means that the only way to ensure business success in the world is by applying the proper use of social media.

A business that does not have it all figured out should not worry: Sether is here to cover everything digital marketing and brand visibility in general.

Sether simplifies campaign management and monitoring process by providing a single dashboard to control every aspect of a campaign. Businesses can monitor brand reviews and mentions, see the reach of posts, run custom queries for desired insights, set notifications in case of particular activities like messages, posts updates, or events, and find influencers for the different campaigns. It also provides for keyword monitoring which is great for maximum reach when advertising.

Subscription models

Users will be able to use Sether via a variety of subscription models, depending on whether they will be utilizing it on-chain or off-chain. Usage on Sether will be charged per call, such that for unsubscribed users each call with cost the Sether equivalent of 0.01 USD. All payments will be made in Sether.

For those who prefer to subscribe various options are available on the API platform, from individual to business. A basic subscription will cost 30 USD a month and support up to 25000 API calls. A professional package costing 100 USD per month will support 100000 calls per month, and a higher business one will support 500000 calls. Custom packages will be available on request, especially for enterprises.

Since Sether is based on the Ethereum platform, these charges are to cover ‘gas’ costs for the API calls as well as for the callback transaction. Developing on the testnet will be free but the API calls will be charged.

Sether Security

Security is a top priority for any crypto-project, and Sether has made several commitments to assure users of its protection.

One of these measures is the use of multi-signature wallets whereby more than one private key is required to validate transactions, typically held by more than one person. This makes it hard for the wallet to be hacked, as well as possible to recover a lost key for one of the signatories.

Another measure that Sether has incorporated is the continual monitoring for phishing websites. Such sites can use social engineering to obtain personal data that may assist the criminals to access wallets. By monitoring of such sites, Sether will help to protect its users. The other important measure is designed to prevent dilution of token value after the initial ICO. To do this Sether has, first of all, set a very high hard cap of 20,242,400 USD, and secondly have put a deflationary mechanism in place to create intrinsic value for the token proportional to the growth of the platform. And finally, the tokens were locked from being tradable for the first six months after the public ICO.

Confidentiality

Since Sether is seeking to be running social media it will constantly be handling sensitive personal data. The team behind has therefore made confidentiality a top priority by designing it in such a way that it can only run on hardware that supports Intel’s Software Guard eXtensions (SGX) architecture technology. What this means, in brief, is that applications are run in a secure environment called an enclave, which is protected from outside interference of the application code from even the OS itself if it were to prove malicious. This is achievable through the use of an attestation system that cannot be fully discussed here.

However, we can say that this model allows a remote host to have a trusted host to run a computational operation on its behalf securely in a container known as an enclave. The proof of the integrity of such an operation is an attestation key. This key is a sort of signature that shows the container’s initial state, a challenge nonce by the remote computer and a message sent by the container. The attestation key is verified against an endorsement certificate by the trusted hardware manufacturer.

This protocol allows the remote host to ensure that its data is handled securely and that no external machine can get a hold of this data because the host will only release it to a trusted container. The actual decryption of sensitive will in this manner takes place in a secure enclave, and the user will receive unique hashes as proof of this. Sether will also have an online platform where users can verify the authenticity of hardware certificates.

Tokens

It is the only currency that can be used for transactions on the platform.

Pricing

Sether comes with a range of prices that you can check out to start your social media campaign strategy.

ICO

Sether’s full Initial Coin Offering (ICO) took place on 15th January 2017, with 100,000,000 token availed. The token offer ran for 4 weeks; In week 1, investors got a 25% bonus with 375 SETH tokens at 1 ETH. Week 2, 360 SETH tokens for 1 ETH and 20% bonus, Week 3, 330 SETH for 1 ETH and 10% bonus, and week 4, 300 SETH at 1 ETH with no bonus.

The main need for this ICO was to enable the company hires more employees to enrich and expand the different departments on the platform. The revamping was mostly on the marketing and business development department, to help place it as one of the top platforms in the market.

This is how the resulting funds were utilized; Research and Development – 55%, Partner Enablement – 10 %, Business, and Marketing Development – 20%, Administrative costs – 10%, and Legal requirements – 5%.

Benefits of Using Sether

These are some of the benefits you will get by using Sether's social media networking tools:

• Control over content

Using blockchain-based social networking allows you to tailor-make your content and select your target audience. The platform uses decentralized connectivity that allows you to customize and regulate your content.

• High-level security

One of the major concerns that come with the giant social media networks like Facebook and Twitter is on data security. The need for both collective and target data analytics for adverts as made it easy to give away personal information to third parties. Using Sether protects you from any breach that might come by data vulnerability. This helps fend away the competition.

• No censorship

Using social media on personal devices today has made it possible for governments and other agencies to eavesdrop on your communications and to dictate what you can or cannot say to the target audience. This changes when you adopt the use of Sether platform that gives you anonymity and secure authentication. This ensures that even in as much as the third party can receive some of the messages you send out, they cannot locate the source, giving you the freedom to model communication to your liking.

• Streamlined payment methods

This platform comes with a streamlined payment method that allows peer to peer transactions over the social networks. This is fast, secure and void of fraud.

• Best for crowdsourcing

Most investors are fast taking upon innovations and developments in the cryptocurrency world. The fact that Sether operates in the Ethereum platform, where other protocols are already operational makes it easy to find investors to approach. You can easily run ad campaigns and reach your target audience. Building a community and monetizing your product on this platform is easier.

• Model product to suit your needs

As you already know, this platform provides you data and information on user habits and activities on the different social media sites. You can, therefore, go ahead and model your message in line with their needs.

Uses of Sether

Sether comes with a lot of uses both on-chain and off-chain in ways such that you can use the social network. Some of these uses include:

• Customer targeting and promotions

You can easily leverage the use of customer behavior and purchasing activities to help to boost your products in social networks. You can decide to give a discount when one purchases an amount of the product. Using Sether will help you determine the authenticity of the transactions.

• Customer Loyalty

You can choose to give promotional offers and discounts to customers when they promote your products on different social networks. Sether gives a way through which they get automatically rewarded after meeting the set target. This helps you avoid cases of malpractices or issues of short changes and fraud. When a client gets to trust you, they become loyal to your products.

• Marketing campaigns

Sether gives you a platform where you can easily set targets and follow up to make sure you hit the targets. You can set your targets such that you automatically pay up when you reach that said target. Like when a campaign reaches the set number of target audience you automatically pay up the influencer. The fact that you can also monitor the reach and impact of the tweets, mentions, and reviews also helps you to see the value of your investment and will come in handy when making future marketing decisions.

• Media monitoring

You can easily choose the relevant keywords for your campaign, look up the different sites for mentions and curate what the clients are looking for. After this, you can easily set your brand in line with what the clients want and give you an edge above your competition.

• Review Monitoring

You need to build a reputation as one of the industry leaders in your chosen field. This is depicted by what people say about your brand. You can use Sether to follow along on the reviews that you rake in. You can also start engaging directly with your clients and help you provide for what they need.

• Behavior analysis

Sether comes with a behavior analytics module that you can use to monitor a particular behavior you need to influence people and market trends. Once you already know what the clients need and can provide it to their satisfaction, you will not have to worry as the customers themselves will even help you pass the message to other users. Using Sether can easily make you an industry leader in your given field.

In conclusion

Sether is a reliable social network automation platform for businesses and blockchain developers. It can easily collect, monitor and analyze data that allows for integration between the different social media platforms and the blockchain. Using Ethereum as a trading platform makes it easy to acquire and trade on, as well as assured security and safety on transactions.