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SHOP (SHOP)

ICO

The SHOP Protocol is a distributed decentralized commerce platform and data exchange.

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Overview

Project industryCommerce & Retail
Product typePlatform
FoundedUnited States
WhitepaperSHOP White Paper Open

What is SHOP

The SHOP Protocol comprises four laers:

  • The Smart Contracts Layer refers to the logic and storage built into Ethereum. All of the components of the Smart Contracts Tier is built to run on the Ethereum Virtual Machine (EVM) and are written in Solidity.
  • The Logic Layer powers the set of business logic and convenience services that enable realtime usage of the SHOP Protocol’s blockchain features. The layer is comprised of four basic commerce services: Products, Inventory, Cart, and Shoppers that perform actions that are too costly or performance intensive to run directly on the blockchain.
  • The Data Layer is responsible for providing a scalable off-chain data storage solution.
    • All raw commerce data, such as product information, orders, and inventory details, will initially be stored in MongoDB databases whose contents will be replicated across a quorum of SHOP Data Nodes. The data format will use the IPFS filing system for distributed storage and provide matching, identifiable namespaces (attribute keys) for each data file, while its content will be encrypted as a SHA-1 hash with a checksum on the blockchain for security.
    • Shoppers and brands have access to the SHOP decentralized data marketplace experience primarily via calls they make to their Core APIs. Architecturally, the Core can be viewed as an open source ecommerce platform that derives all of its rules and permissions from the blockchain, while every action inside of platform generates transactions that are pushed back to the blockchain.
  • The developer layer contrain the SHOP SDK, which allows developers to integrate the SHOP Protocol on their own systems, as well as to build apps that can be included to promote growth of the Protocol. The app infrastructure can be a part of the initial architecture of the SDK and dashboard that SHOP provides. The SDK is responsible for wrapping the API, querying the blockchain, and managing encrypted data from IPFS.

Details

Pre-sales: Feb 20, 2018 - Apr 29, 2018
Public sales: May 14, 2018 - Jun 13, 2018
Token supply: 100000000
Hard cap: 50,000,000 USD

Legal

Registration country: United States

Token info

Ticker: SHOP
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 Token = 0.500000 USD
Accepted currencies: ETH, BTC
Bonus program:
Pre-Ico - 20%
First quarter - 7.5%
Second quarter - 5%
third quarter - 2.5%
Token distribution:
45% - Embedded Rewards
30% - Ecosystem Development
10% - Public Sale
10% - Team
5% - Acquisitions
Funds allocation:
35% - Shopper Member Acquisitions
30% - Ecosystem Growth
20% - Protocol Development and Scale
10% - Operations, Legal and Patents
5% - Founders

Project team

John Wantz
John Wantz
Co-Founder & CEO
Jeff Mataya
Jeff Mataya
CTO
Cheryl Briere
Cheryl Briere
Head of Strategy & Business Development
Charles St. Louis
Charles St. Louis
Software Engineer
Audrey Le
Audrey Le
Research Lead
Harrison Welsh
Harrison Welsh
Community Engagement
Pavel Kiselyov
Pavel Kiselyov
Software Engineer
Jamie Oshea
Jamie Oshea
CMO
Ram Manoj
Ram Manoj
Software Engineer
Jonathan Gagliardoni
Jonathan Gagliardoni
Co-Founder
Tane Kaymaz
Tane Kaymaz
Brand/Shopper Engagement
Erik Schei
Erik Schei
CFO
Charlie Mullan
Charlie Mullan
Partnerships & Strategy
Anisa Khoshbakhtian
Anisa Khoshbakhtian
Brand Engagement & Marketing
Michael Renzi
Michael Renzi
Analyst
Kyle Schei
Kyle Schei
Co-Founder & Ecosystem Growth
James Beckman
James Beckman
Brand Engagement
Jake Atkinson
Jake Atkinson
Community Engagement
Tiger Morgan
Tiger Morgan
Token Program Manager
Chris Allison
Chris Allison
Operations Lead
Paul Swegle
Paul Swegle
General Counsel

Advisors

Casey Carl
Casey Carl
Nick Hansen
Nick Hansen
Eddie Wang
Eddie Wang
Gabe Gajecki
Gabe Gajecki
David Otto
David Otto
Ryan Cooper
Ryan Cooper
Ryan Cooper
Ryan Cooper
Supriyo Roy
Supriyo Roy

Social media

SHOP web-siteSHOP RedditSHOP MediumSHOPYouTubeSHOP TelegramSHOP BTCTalkSHOP LinkedInSHOP X (Twitter)SHOP FacebookSHOP Github

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