WHISKY TOKEN combines the unlimited growth potential of a cryptocurrency with the security of real whisky value. This way, we aim to solve the volatility and downside risk of other cryptocurrencies as well as the flaws of alternative investment funds, like enormous costs for intermediaries and expensive entry barriers.

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Project industryProduction & Manufacturing
Product typeAsset



The whisky market is the fastest growing sector of all spirits worldwide. The value of Scotch whisky exports in 2010 was approximately EUR 3.9 billion. This export volume has already risen to about EUR 4.5 billion by 2016, which corresponds to an increase of an estimated 15%. In addition to the increased demand for whisky, the value of the product itself also surged: last year, the RW APEX 1000 Index, which reflects the development of the thousand most sought-after bottlings on the secondary market (so-called high-end whiskies), rose by more than 25%.

To benefit from this development, a fund with whisky as an alternative investment opportunity was set up in 2014. The fund and its investors benefit from the strong performance of the whisky market and achieve high returns. However, the general conditions of investment funds are difficult: firstly, high minimum investment sums exist, for instance USD 250,000 in the above example, and secondly, funds of this type have several fees and costs that reduce the return for investors. In addition to front-end fees (premium), administration and management fees, investors' returns are depressed by horrendous performance fees, thus inflating the proportion of total profits paid to fund managers.

In order to cut the share of middlemen to total profits, blockchain technology is the best solution. In general, the market for cryptocurrencies is still generating significantly higher growth rates than the whisky market, but it is justifiably regarded as very volatile. The head of the German Federal Financial Supervisory Authority (BaFin) commented on cryptocurrencies as follows: ‘These are highly speculative transactions with the possibility of total loss.’

In total, there are three major problems:

  • Volatility of cryptocurrencies: Cryptocurrencies are only seldom covered with substance values. As a result, prices quickly collapse when demand falls, threatening investors with a total loss.
  • Expensive entry barriers: Retail investors cannot benefit from the rarest whiskies for two reasons. Firstly, the minimum investment amounts for participation in alternative investment funds are several tens of thousands of euros. Secondly, the creation of a small whisky portfolio by a retail investor would involve not only high investments but also high risks due to a lack of diversification.
  • Enormous costs for intermediaries: Alternative investment funds have various management fees and running costs that have a negative impact on returns. Investors are thus deprived of a not inconsiderable portion of their profits.
  • WHISKY TOKEN (WHY) stands for the creation of new values. WHISKY TOKEN is the first whisky-covered crypto token based on Ethereum. It combines the unlimited growth potential of a cryptocurrency with the security of the real whisky value. This prevents the currency from losing value.

  • limited downside risk: The risk of loss for WHISKY TOKEN holders is minimized by the real high-end whisky portfolio. Thus, there is a fall arrest protection against total course breakdowns. At the same time, price gains of the token are not limited by the high-end whisky portfolio.
  • low entry barrier: Participation in the WHISKY TOKEN crowdsale is available for as little as EUR 30.
  • almost free of any commission: Through the use of blockchain technology and the distinction to traditional investment funds running costs are significantly reduced. Management fees do not exist. This increases the return of all WHISKY TOKEN holders.
  • Asset-backed mechanism: To minimize the risk of loss for WHISKY TOKEN (WHY) owners, WHYTOKEN GmbH implements a sophisticated security mechanism. This asset-backed mechanism covers the WHY stock market price based on the current value of the high-end whisky portfolio. It is ensured that the value of the total WHY market capitalization does not fall below 90% of the portfolio value (hereinafter referred to as "asset-backed value").

    This mechanism is scheduled to be implemented three years after a successful ICO. If the market capitalization is subsequently below the asset-backed value for a period of one-month, WHISKY TOKEN is repurchased by the WHYTOKEN GmbH until the market capitalization is above the asset-backed value again (buy-back). For this purpose, a portion of the high-end whisky portfolio corresponding to the buy-back will be liquidated initially. From this revenue, purchase orders are placed on the stock exchanges, resulting in an increase in market capitalization. The tokens acquired in this way are destroyed in order to guarantee a deflation and thus a sustainable increase in value.

    ICO: 28,100,000 tokens are initially created. A maximum of 25,250,000 tokens are sold via crowdsale (ICO - token main sale). A minimum and maximum revenue target is defined (soft and hard cap). The soft cap amounts to EUR 2 million, the hard cap amounts to EUR 25 million. All unsold tokens in the token main sale will be burned after the end of the event.

    Business model: The WHYTOKEN GmbH will only charge a transaction fee of 1.5%. This will cover our operating costs first, and all additional income will be reinvested in the high-end whisky portfolio. All operational tasks (logistics, portfolio management, etc.) are performed by WHYTOKEN GmbH.

    Corporate mission: Our mission is that all WHISKY TOKEN (WHY) owners participate in the highyield cryptomarket while being covered by a high-end whisky portfolio, regardless of financial investment opportunities. The owners of WHY should thus be able to profit from the high returns of the crypto market with a limited downside risk. The WHYTOKEN GmbH offers the foundation for this through WHISKY TOKEN, the asset-backed mechanism and the high-end whisky portfolio.

    WHY combines crypto technology with real asset values. The quality of the portfolio is consistently guaranteed by the highest security standards in Germany by WHYTOKEN GmbH.

    In 2019, the focus will be on intelligently building up the high-end whisky portfolio and WHY listings on selected stock exchanges. For this purpose, we are in constant dialogue with our strategic partners to guarantee the most cost-efficient business model possible.

    WHYTOKEN GmbH aims to sustainably increase the value of WHISKY TOKEN (WHY). We are convinced that WHY will meet this aim and exceed the expectations of its owners.


    Pre-sales: Sep 01, 2018 - Nov 30, 2018
    Public sales: Dec 01, 2018 - Feb 28, 2019
    Pre-sale token supply: 333,333 WHY
    Token supply: 28,100,000 WHY
    Total tokens for sale: 25,250,000 WHY
    Soft cap: 200,000 EUR
    Hard cap: 25,000,000 EUR


    Blockchain Platform: Ethereum
    Country limitations: USA, China, Vietnam, South Korea, Hong Kong
    Registration country: Germany
    Registration year: 2018
    Office address: Kopernikusstraße 14 30167 Hannover

    Token info

    Ticker: WHY
    Type: Cryptocurrency
    Token standard: ERC20
    Token price in EUR: 1 WHY = 0,8 EUR
    Accepted currencies: ETH, BTC, Fiat
    Bonus program:
    The WHISKY TOKEN ICO starts with a reward for the first 8000 customers in the 4th quarter 2018.
    Token distribution:
    89.86% Token Sale
    5% Founders Token
    3% Research & Development
    2% Advisor
    0.14 % Bounty
    Funds allocation:
    95% Whisky
    5% Logistic

    WHISKY TOKEN Roadmap

    2018 Q2

    Website Design update
    final Version
    Token Development
    Testing the Blockchain-code

    2018 Q3

    WHY pre-sale
    Portfolio Strategy
    Token Security Audit
    Functionality guaranteed by an independent test centre

    2018 Q4

    Token ICO
    After completion: distribution of bonus tokens
    Portfolio Development
    Kauf und Entwicklung des high-end Whisky-Portfolios

    2019 Q1

    Exchange Listing
    Partnership with wallet providers to offer WHY
    Portfolio Management
    Active management to ensure the highest value
    Involvement of the community in strategic portfolio decisions

    Project team

    Till H. Niebuhr
    Till H. Niebuhr
    Chief Executive Officer
    Till H. Niebuhr linkedin
    Lasse Balzer
    Lasse Balzer
    Chief Financial Officer
    Lasse Balzer linkedin
    Tobias Germer
    Tobias Germer
    Chief Information Officer
    Tobias Germer linkedin
    Lawrence Nowak
    Lawrence Nowak
    Chief Operating Officer
    Lawrence Nowak linkedin
    Alexander Schink
    Alexander Schink
    Chief Analytics Officer
    Alexander Schink linkedin
    Hendrik Muntjan
    Hendrik Muntjan
    Digital Marketing Expert
    Hendrik Muntjan linkedin
    Edgar Grüner
    Edgar Grüner
    Digital Marketing Expert
    Edgar Grüner linkedin


    Ian Scarffe
    Ian Scarffe
    ICO Advisor
    Ian Scarffe linkedin
    Nikolay Shkilev
    Nikolay Shkilev
    ICO Advisor
    Nikolay Shkilev linkedin
    Vladimir Nikitin
    Vladimir Nikitin
    ICO Advisor
    Vladimir Nikitin linkedin
    Timo Trippler
    Timo Trippler
    Investor relations
    Timo Trippler linkedin
    Rouven Wiegard
    Rouven Wiegard
    Rouven Wiegard linkedin
    Moritz Stumpf
    Moritz Stumpf
    Moritz Stumpf linkedin
    Sebastian Thelen
    Sebastian Thelen
    Investor relations
    Sebastian Thelen linkedin
    WINHELLER Attorneys at Law & Tax Advisors
    WINHELLER Attorneys at Law & Tax Advisors
    Legal / Tax
    WINHELLER Attorneys at Law & Tax Advisors linkedin
    Johannes Moosbrugger
    Johannes Moosbrugger
    Johannes Moosbrugger linkedin
    Ralph L. Warth
    Ralph L. Warth
    Ralph L. Warth linkedin

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