Monart (MART)

Monart’s ambition is to reinvent the $67 billion a year art market with an innovative art experiences and creative new business models based on the Blockchain including securing artworks and transactions on the Blockchain plus sales of shares of artworks and shares of collections of artworks.

Monart employs already a 20 people team based in Paris (headquarter), Beijing (2.000 m2 art space), Geneva, Malta (subsidiary) & San Francisco plus many talented advisors, international partners & major artists.

Whitepaper

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What is Monart

Innovative Art Experience

Monart transforms the art experience both online and offline to provide new ways to discover artists' universes & artworks both physical and online, real and AR, 3D & VR… Monart empowers the art community to actively articipate. The art experience for the 21st century!

New Business Models

Monart creates new business models, allowing purchase and trading of artworks or collection of artworks shares. This opens up liquidity options for artwork collectors.

Security Token Profitable STO

Half of the STO proceeds is invested in a large art collection whose gross profits are 100% paid to token holders. A 10% share of the large Monart marketplace transactions gross profits is also paid to token holders.

In addition, token holders benefit from many privileges including private sales, discount sales, exclusive art collection creation, VIP events invitations and many other perks.

Very high potential

Monart is disrupting the current 63 billion $ a year art market and opening this market to the wider public, aiming to achieve 1.6% market share after year 5!

International from Day 1

Already based in Paris, Beijing, NY and Malta, Monart’s team is deployed on the 3 major art continents. Monart runs a Beijing 2.200 m2 art center in the largest Asian art district called 798.

Already started with a comprehensive team

The team already includes 20 people plus 22 international advisors and major partners (crypto, art, media).

• The team currently develops the platform MVP whose initial version will be launched shortly with an auction and other innovative experiences before the public STO.
• The monart Art Collection is started. Expert board includes Christie’s former contemporary art head.
• The monart Art Accelerator Initiative has begun with different creative art & tech artists.

PROBLEMS

ARTISTS

• Huge challenge to promote themselves and their artworks.
• High dependency on intermediaries.
• Difficulty to prove and track ownership of artwork.
• No track records or follow-up of the artwork.
• No resell rights.
• Little interaction between artists and art lovers.

ART LOVERS & BUYERS

• Art experience unchanged for centuries.
• No opportunity for contributions, recommendations.
• No right to discover or propose artists.
• Unclear artist and artworks rating system.
• Lack of trust.
• Lack of transparency, no historical information.
• Hard to access the fine art market. Requires steep investments.

MONART SOLUTIONS

ARTISTS

• Major viral online and offline promotion.
• Direct sales or better intermediary deals.
• Clear and secure proof of ownership.
• History of artwork sales securely available.
• Possible resell rights for the life of the artwork.
• Increased network with art lovers online and worldwide, receive financial support from Art lovers.

ART LOVERS & BUYERS

• Innovative art experience in monart’s galleries and online.
• Opportunity for contributions, recommendations.
• Encouraged to discover or propose artists, option to sponsor artist.
• Open and secure crowdfunded artists and artworks rating system.
• Trusting the platform using the secure blockchain technology.
• Transparent historical (log) information.
• Easy access to fine art market with shared ownership, art collections, emerging artists art collections.

PASSION & PLEASURE

Art in all its diversity is passion, pleasure, emotion.

SOCIAL & FUN

Art is a social space open to all. Monart organizes social events -- both offline and online, big and small – and help others discover, have fun, share, invest in the art community. We are an extensive online and offline looking to enjoy art.

A SOUND INVESTMENT

72% of collectors said they bought art for passion with an investment view.

ART COMMUNITY AND ECOSYSTEM

ALL ART

• monart welcomes all types of art, digital and traditional.
• monart organizes large artists and artworks promotion both online and offline by opening monart spaces in major cities around the world starting with Beijing, Paris and New York. See details below.
• monart believes in blurring the boundaries between digital and physical and have the two worlds exchange experiences and culture.

LARGE ART COMMUNITY

• At monart, art lovers participate, discover, rate, comment and support artists and their works. monart is creating the largest Art community and ecosystem with its own currency.
• The monart community is a welcoming one, generating a strong engagement by its passionate members.
• The monart community is open to all: art lovers, artists, galleries, curators, auction houses, medias, etc.

ART PASSION, EVENTS, INVESTMENTS & FUN

• monart, develops an original large international art community to discover, enjoy, promote, buy, sell, lend, gather together, exchange and have fun!