Bigbom Eco (BBO)

Bigbom Eco (BBO) serves as a decentralized advertising ecosystem for all parties involved in online advertising, inclusive of advertisers, service providers, content publishers, advertising channels, platforms and more.

Whitepaper

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What is Bigbom Eco

Bigbom Eco serves as a decentralized advertising ecosystem for all parties involved in online advertising, inclusive of advertisers, service providers, content publishers, advertising channels, platforms. Bigbom Eco is being developed using smart contract, running on Ethereum blockchain. We are proud to say that all data linked through Bigbom Eco is transparent, accurate, automated and immutable.

The Bigbom Marketplace concentrates on all service suppliers, who are rated and evaluated by Bigbom Eco, and service buyers transparently. The Buyer or Advertiser is able to choose the most suitable service supplier basing on the rating and reviews.

Bigbom iAds utilizes an auto-optimized advertising system on an array of channels, such as Facebook, Google, Instagram, and Twitter. This system has been developed with a self-developed algorithm which facilitates the automatic optimization of advertisements, thus removing intermediaries in the decision-making process. Bigbom iAds will automatically deactivate those ads that exhibit a relatively lower conversion rate, or incur higher cost prices than expected. Advertisers will be able to manage ad campaigns according to KPIs, and the system will then automatically allocate the budget towards efficient ads, campaigns and channels. This helps advertisers conserving up to 80% of the campaign implementation effort while decreasing the costs by as much as 20%. In return, this helps them increase their return on investment (ROI).

The goal of companies and advertisers is to maximize their marketing impact while minimizing their marketing costs. In order to reach this goal, they have to target the right audience, who needs or matches the ad and using the right channel at the right time.

VISION AND PURPOSE

Bigbom Eco is the first digital advertising ecosystem built as a decentralized application platform (DApp), which links ad platforms and publishers to advertisers globally. We aim to solve the trouble of truth between advertising buyers and sellers by using blockchain technology. We aim to free up human resources in online marketing optimize costs and increase the effect of advertising campaigns through the development of Bigbom iAds, an advertising automation utility which abilities to self-learning and optimizing ads bidding on many popular platforms.

In next 5 years, Bigbom Eco aims to become an ecosystem with a significant influence on the global online advertising industry.