AdChain (ADT)

A set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future

Whitepaper

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What is AdChain

adToken’s purpose is for voting, depositing and challenging - adToken holders will vote on whether they believe a publisher’s website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken - The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers - Solves a major issue in the digital advertising ecosystem called domain spoofing - Bidirectional Transport Layer Security (TLS) authentication scheme - A partnership with Data & Marketing Association, an industry group with 1,400 active members and over 100,000 participants which has agreed to help move the project forward with the existing industry