 | AdChain (ADT)ICO A set of interoperable open protocols built on the public Ethereum blockchain that serve the needs of the digital advertising ecosystem. The first protocol under development is the adChain Registry, a decentralized whitelist of non-fraudulent publisher domain names. Other protocols for creative registration and verification, impression tracking, and malware detection, will be added in the future IMPORTANT: By investing in this business you agree to ourDisclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice. |
Overview
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OpenTechnical details
An open protocol built on the Ethereum blockchain. The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry. adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards. The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders.
What is AdChain
adTokens purpose is for voting, depositing and challenging - adToken holders will vote on whether they believe a publishers website is fraudulent (has bot traffic) or non-fraudulent (has human traffic). They are incentivized to do this because as the value of adChain increases, so too does the value of adToken - The result of this vote is represented in the adChain Registry, which functions as the decentralized white list for digital advertising and is valuable for advertisers - Solves a major issue in the digital advertising ecosystem called domain spoofing - Bidirectional Transport Layer Security (TLS) authentication scheme - A partnership with Data & Marketing Association, an industry group with 1,400 active members and over 100,000 participants which has agreed to help move the project forward with the existing industry
DetailsPublic sales: Jun 24, 2017 - Jun 24, 2017Raised: 10,000,000 USD | Token infoTicker: ADTToken price in USD: 1 ADT = 0.02 USD Accepted currencies: ETH Token distribution: Final Goal: $10 000 000 Total token supply: 1,000,000,000 adToken. The adToken supply is non-votable, and adToken can be neither minted nor destroyed. Crowdsale token supply: 500,000,000 adToken Reserved for MetaX and ConsenSys: 400,000,000 adToken Sold to fund development via multiple pre-sale agreements: 100,000,000 adToken |
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