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Axial Entertainment Blockchain (AXL)

ICO

AXL is Reverse ICO based on performance agency and corrects the performance culture sports ticket market, currently being exploited due to illegal expedient reselling,through the blockchain technology. We aim to form a clean ticket culture, where all the producers, artists, athletes and customers are able to coexist without having trouble.

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Overview

Project industryEvents & Entertainment
Product typePlatform
FoundedSingapore
WhitepaperAxial Entertainment Blockchain White Paper Open
OnepagerAxial Entertainment Blockchain Onepager Open

What is Axial Entertainment Blockchain

AXL is Reverse ICO based on performance agency and corrects the performance culture sports ticket market, currently being exploited due to illegal expedient reselling,through the blockchain technology. We aim to form a clean ticket culture, where all the producers, artists, athletes and customers are able to coexist without having trouble. AXL project aims to become a 'key currency' on global entertainment contents consumption market and recover the ticket market which infringes consumer's right by ticket scalping and touts that sums to amout of around 17.6 billion USD.

Problems of current entertainment market:

  • Usage of illegal·expedient ticketing programs
  • Damage reduction by price normalization
  • Consumers are responsible for the damage
  • Necessity to exterminate reselling tickets
  • To overcome such problems of the entertainment market, AXL team will take advantage of blockchain technology, the base of the fourth industrial revolution to help conveniently use contents and to become key currency of transparent ticket consumption in the overall entertainment and sport industry that amounts at about $289.3 billion.

    Abstract

    Blockchain technology means the opening of decentralized world. Transaction is easy, and there is no regulation. This is the new kind of currency system under the 4th industrial revolution, used in anywhere as the alternative to cash. We can exchange faster through this technology, and can apply this for many fields. Many blockchain project however focuses on the decentralized technology only, and shows several limits in practical use.

    Axial Entertainment Coin (hereinafter referred to as AXL Coin) aims to open the new world with firm purpose, while overcoming these limits.

    AXL Coin is an ERC-20-based coin, facilitating Ethereum through blockchain assets. AXL Coin is fully dispersed, and guarantees transparency and reliability. Its technology enables things through technology which had been impossible in the past. This will be perfectly used for the way of investment for domestic/foreign pop culture art and performance planning, and the way of consumption for the entertainment markets.

    Entertainment Industry Economics (Harold Vogel, 2003) defines the entertainment industry as the cultural activity which brings joy to many people, and which provides related products or service.

    The author, Harold Vogel, divided this entertainment industry as a dependent type and a live type. In detail, the former mainly involves media image fields such as movies, music and broadcasting. The latter involves the fields where the entertainment is connected to the specific site, which does not require a tool such as media.

    Entertainment industry, becoming the top added value industry in the 21st century, is generally called as the culture contents industry. Within the advanced industry development, each individual is expected to have more interests in intellectual and artistic representation of the future-oriented entertainment industry including theater, movie, music and game, along with the change of perception as seeking quality in his/her life.

    Conventional manufacture in the past had been the industry where there was excessive investment cost in the early stage with uniform and standardized production, and where the individual characteristic is ignored. Entertainment industry on the other hand is the high added value industry where the profit is made by fusing one’s desire and another’s capacity to create.

    In the ‘strategic view on blockchain’, Boston Consulting Group analyzed that this can be more efficient in reducing the transaction cost compared to existing networks, adding that ‘Coase Therorem’, explaining the transaction cost in economics, can also be applied to the blockchain market.

    With this blockchain technology, AXL Coin aims to reduce the unnecessary costs in the entertainment markets, and to resolve many issues within.

    Vision

    AXL Coin, headed with blockchain technology which leads the 4th industrial revolution, engages into comfortable consumption on overall cultural industry contents such as movies, theaters, musical, concerts, songs and sports, while becoming the key currency in consuming all contents above. We have developed the application embedded with distinguished ‘AXL Wallet Application (blockchain payment gateway system)’, with the purpose of protecting the rights of consumers and of increasing the profit ratio. Using this, we introduced AXL Coin as the derivative currency which is comfortable to exchange with the AXL Online Point. Associated products (ticket, album, MD) in the overall entertainment markets are able to be purchased by a discounted price with ease through the application. Moreover, we mean to expand the usage through mobile coupon purchase, and through the crowd funding, which allows official and transparent investment in the entertainment market.

    Through the customer-based user-friendly contents recommendation, the customer gets recommendation on the contents chosen by people with similar characteristics to himself or herself. This will lead to further usage and consumption of the contents. Unique contents recommendation algorithm of ABA Lab, based on machine learning, will be applied into this.

    This will contribute to enhancing the value of AXL coin, compared to other coins based on other entertainment fields.

    This will also lead to the investment criterion for overall development of the culture industry, through investment on performance and planning in the entertainment industry, and through performance and planning for the worldly-renowned pop stars in their Asia tours. Economic system created by AXL Coin will be shared with everyone who contributes its added value. We will make effort in establishing the environment for sustainable growth of this system.

    ‘AXL Wallet Application’, becoming the application platform of AXL Coin under the objectives above, will provide multiple conversion features which involves exchanging many different encrypted currencies and converting them to online points. With transparent and safe payment which is easy to apply toward overall entertainment markets, this includes the function as the ticketing hub which prevents illegal ticket markets, and the tool for contents consumption.

    Details

    Public sales: Oct 24, 2018 - Nov 18, 2018
    Token supply: 380,000,000 AXL
    Total tokens for sale: 190,000,000 AXL
    Soft cap: 57,000,000 USD

    Legal

    Blockchain Platform: Ethereum
    Registration country: Singapore
    Registration year: 2018

    Token info

    Ticker: AXL
    Type: Cryptocurrency
    Token standard: ERC777
    Token price in USD: 1 AXL = 0.13 USD
    Accepted currencies: ETH , BTC
    Token distribution:
    Closed/open selling - 50%
    Business Development - 20%
    Development Team Initial Contributor - 10%
    Issuer/Retained Amount - 10%
    Advisor Strategic Partner - 5%

    Axial Entertainment Blockchain Roadmap

    1
    2017 3Q Concept

    Project concept organization
    team member organization

    2
    2018 1Q Foundation

    Establishment of ABA LAB

    3
    2018 2Q AXL COIN Launching

    AXL COIN launching
    Conduct Private-Sale
    AXL Wallet Application 1.0 announcement

    4
    2018 3Q~4Q

    AXL White Paper 1.0 announcement
    AXL Wallet Application 2.0 announcement
    App function update (Solution complement including FIDO, machine learning, ticketing, security reinforcement) Pre-Sale
    ERC-777 Migration
    ICO

    5
    2019 1Q More Operational

    System stabilization verification
    Enter Point announcement
    Preparation for Main Net launching

    6
    2019 2Q Mainnet Launching

    Main Net launching (scheduled)

    7
    2019 3Q Development

    AXL Wallet Application 3.0 announcement

    Project team

    HA LIM NAM
    HA LIM NAM
    TEAM AXL Founder
    KI HYUN SEO
    KI HYUN SEO
    TEAM AXL Co-Founder
    KI HYUN SEO linkedin
    KYUNG HO JUNG
    KYUNG HO JUNG
    THE GROUP CEO
    HYUN WOO KANG
    HYUN WOO KANG
    Vice President
    YOUNG JIN OH
    YOUNG JIN OH
    General manager
    CHI HO SONG
    CHI HO SONG
    AnotherView Managing Director
    SANG HOON KWON
    SANG HOON KWON
    TEAM AXL CTO
    SANG HOON KWON linkedin
    BO SUNG KIM
    BO SUNG KIM
    TEAM AXL CMO
    BO SUNG KIM linkedin
    DONG RYEOL SEO
    DONG RYEOL SEO
    Team AXL Contents Planning
    YOUNG JAE JO
    YOUNG JAE JO
    Team AXL Application Engineer
    YOUNG JAE JO linkedin
    JUN HYEOK JUNG
    JUN HYEOK JUNG
    Team AXL Web Publishing
    JUN HYEOK JUNG linkedin
    EUN HYE HEO
    EUN HYE HEO
    Team AXL Community Manager
    EUN HYE HEO linkedin
    SEE RYONG WOO
    SEE RYONG WOO
    Team AXL Development Assistant
    SEE RYONG WOO linkedin
    JU HEE KIM
    JU HEE KIM
    Team AXL Development Assistant
    JU HEE KIM linkedin

    Advisors

    JAMES JUNG
    JAMES JUNG
    Advisor
    YEONG MI SEUL
    YEONG MI SEUL
    Advisor
    JOHN PAPK
    JOHN PAPK
    Advisor
    SOO JONG JUNG
    SOO JONG JUNG
    Advisor

    Social media

    Axial Entertainment Blockchain web-siteAxial Entertainment Blockchain MediumAxial Entertainment BlockchainYouTubeAxial Entertainment Blockchain InstagramAxial Entertainment Blockchain Twitter

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