Clarity Project (CLRTY)

The Clarity Project is developing a blockchain-based application for small business owners, designed to help them organize and securely store their business records, and also gain access to credit and investments that they might not typically have. The company is also releasing its own cryptocurrency, the CLRTY token, which is being used to fund the project’s development and will eventually be required to pay for a subscription to the service.

Whitepaper

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What is Clarity Project

We are building a revolutionary platform for all small businesses that will combine the power of technology and the right advisors to make our vision a reality. One where every business owner has all their data in one place and the control over who has access to it and when. We also want to reward those who choose to share elements of their data.

It’s not just about control and storage, it’s also about getting valuable insights into their performance and growth potential, a roadmap to design a growing, sustainable business and access to finance and previously unavailable early-stage investment to help them thrive.

We are giving businesses control:

You’ll be able to see how you and your firm could get access to an untapped market you’ve not accessed before, because the cost constraints of due diligence has kept your portfolio away from sub £5million businesses.

In addition, the time taken to provide lending and funding can be significantly reduced because all the information is already in one place and third party verified, making deals happen faster, potentially leading to better deals, more frequently each year.

Lenders will be provided with strong performance metrics identifying businesses they'd be delighted to lend to.

Clarity gives give back control, money and time to small business owners: control over their finances, data and future and control over the money they earn, all the while freeing up time. Business owners with Clarity can use that time to spend where it will truly make a difference; to their business, to their family, to a better life, with ripple effects then fanning out to the community and hence to our world.

Clarity is a single platform (powered by blockchain), where business owners can securely store all their financial and business data, such as staff contracts, bank loan agreements, insurance details, health and safety reports and so on. In fact, with Clarity any business document can be stored in a logical wallet system.

All those documents can be independently verified on the blockchain, giving the data more reliability and credibility to interested third parties such as banks or investors. Thanks to Clarity, business owners will have complete control over their data and can give access to those they choose, and when.

Financial data can be automatically analysed by the platform. Meanwhile key ratios can be mapped and charted, giving the business owner valuable insights and allowing accountants and business mentors to use the analysis to better advise small business owners.

The data can also, with agreement, be benchmarked against others in a similar industry, giving the business owner more certainty. The results of business decisions can be analysed quickly and effectively.

This data can also be shared with banks and interested institutional investors, who can better analyse the risk and invest in businesses that they might otherwise have shied away from or just wouldn’t invest in because the cost of due diligence was too high for the projected return.

The Clarity platform does, in effect, provide a business development plan and if all sections of the wallet are complete it provides a blueprint for the creation of an amazing business.