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DAD (DAD)

ICO

DAD is a decentralized advertising blockchain empowering users. Using Smart Contracts and Token Economy, DAD achieves data openness, transaction transparency and revenue sharing with users.

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Overview

Project industryMarketing & Advertising
Product typeEcosystem
WhitepaperDAD White Paper Open

What is DAD

DAD user side data (collected by wallet and browser extensions), publisher data and platform collected data are combined for cross validation.

DAD blockchain allows publishers to register their identity on the blockchain and publish their ad positions available for sale. Advertisers choose positions and a delivery plan and sign the purchase contract using smart contracts.

The price bidding rules and the complete process are recorded by distributed ledger nodes.

The DAD application layer supports a rich set DAPPs including but not limited to ad purchase system for advertisers, system for publishers and BI systems derived from business big data. BI systems continuously analyze big data and optimize machine learning models to create more value for advertisers, publishers and users.

Legal

Blockchain Platform: NEP

Token info

Ticker: DAD
Type: Utility-token
Accepted currencies: ETH NEO
Token distribution:
Community and user rewards 35%
Institutional partners 25%
Partners 10%
Ecosystem expansion 15%
Core team 15%
Funds allocation:
Product and technology development 60%
Administration 10%
Business development and marketing 10%
Partners 15%
Contingency 5%

DAD Roadmap

1
May 2013

Global ad system launch;
Global ad promotion;
Developer traffic monetization.

2
March 2015

Over 12321 advertisers across the globe.

3
December 2016

Among the top 10 global ad platforms;
Global ads over 110,000;
150 million monthly active users;
1.5 billion daily impressions, covering over 200 countries and regions, 99% utilization.

4
March 2017

DAD blockchain global ad delivery system official launch.

5
March 2017

Blockchain ad wechat bot, Coin market, went online and covered 7328716 users;
gift.one total registered users reached 5328230 with daily new users of 12931 and daily active users of 1392813;
Telegram community system full coverage.

6
January 2018

Bifanr deep ad service covered 52 countries;
1730 global ambassadors participating local promotion events.

7
May 2018

coinadv global business launched
321 global client partners;
Daily audience of 68072163, 372124 daily clicks and 4032 media partners;
Global distribution for projects including huobi.pro, FNK and Medishares;
Covered 4032 media and brought 312082 daily new user registrations.

8
June 2018

Established local communities in 7 countries, including China (Beijing, Shanghai,Shenzhen), United States, Germany, Japan, India, Indonesia and Korea.

9
Q3 2018

Technical prototype test based on Ontology testnet;
Upgrade SDK and ad system for simultaneous blockchain test.

10
Q4 2018

Ad economic smart contract, system and protocol contract.

11
Q1 2019

Browser enhancement, DAD wallet.

12
Q2 2019

User identity and data sharing.

13
Q3 2019

Launch of DAD blockchain core features on the mainnet

14
Q4 2019

DAD blockchain core functionality upgrade and optimization. Client side coverage in all
channels.

15
Q1 2020

Ontology customized public chain launch.

16
Q2 2020

Metrics and measurement protocol 2.0.

17
Q4 2020

Data open up and data exchange market.

18
2021

Next generation distributed ad network.

Project team

Steven Wang
Steven Wang
Founder
Steven Wang linkedin
Yogeshwar Khadilkar
Yogeshwar Khadilkar
Data Analytics Architect
Yogeshwar Khadilkar linkedin
Michal Raczka
Michal Raczka
Application Developer
Michal Raczka linkedin

Advisors

Bryan Lee
Bryan Lee
Founding partner of NOC Ventures
Felix Lee
Felix Lee
COO of Appcoach
Eres Gross
Eres Gross
CEO & Founder of VIIXO

Social media

DAD web-siteDAD MediumDAD TelegramDAD LinkedInDAD X (Twitter)DAD FacebookDAD Github

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