EXCHAIN (EXT)ICO EXCHAIN is a decentralised blockchain-based advertising platform, which allows advertisers to execute digital advertising campaigns and to track, verify and audit ad spend. For publishers and service providers EXCHAIN replaces the traditional insertion order mechanism to allow real time processing of revenue payment. IMPORTANT: By investing in this business you agree to ourDisclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice. |
Overview
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What is EXCHAIN
The EXCHAIN platform provides coverage of ad impression through every stage of the ad chain. All smart contracts and event logs are stored in a decentralized storage. EXCHAIN verifies each of the rendered impressions according to the rules set by the advertisers in the smart contracts. THe reporting systems allows for proof of spend and impression evidence.
The EXCHAIN platform utilizes an ad spend cash flow approach to address the issue of fraud. Using a decentralized ad spend distribution mechanism, EXCHAIN is able to deny fraudulent operators, such as those involved in domain spoofing, access to a revenue receive gateway.
Traditional paper insertion orders are replaced with digital smart contracts, which allows for real time ad spend handling and payment processing. The EXCHAIN platforms smart contract system interacts with its SMART API for real time impression verification and ad spend handling and payment processing.
EXT tokens are the universal currency of the EXCHAIN platform and can be used in all stages of the ad chain. These tokens are also designed for adoption outside the EXCHAIN ecosystem for the open-sourced modules the platform intends to develop in the future.
The platform comprises four core elements:
- Identity layer uniquely identifies a user in the ecosystem and tracks his advertising activities and spend with anonymisation on the public ledger;
- Creation layer stores the smart contract unit and the digital signing module;
- Execution layer tracks and verifies the validity of an impression according to the smart contract, and enables real time payments to publishers and service providers;
- Audit layer displays campaign results and records campaign data in decentralised applications, enabling all-party access to campaign statistics.
DetailsPre-sales: May 07, 2018 - May 27, 2018Public sales: Jun 11, 2018 - Jun 24, 2018 Pre-sale token supply: 400000000 Token supply: 220000000 Hard cap: 5,000,000 USD LegalRegistration country: United KingdomRegistration year: 2014 Office address: Suite 301, 71-75 Shelton Street, London WC2H 9JQ, United Kingdom BountyBounty: 2%Translation: 15% Social media: 20% Bitcoin talk signature campaign: 40 % Other: 25 | Token infoTicker: EXTType: Utility-token Token standard: ERC-20 Token price in USD: 1 Token = 0.025000 USD Accepted currencies: ETH Bonus program: Private Sale - 30% Pre Sale - 15% Token distribution: 40% - Token Sale 24% - Team and Future Hires 20% - Foundation 10% - Advertiser Reward Program and Referral Program 4% - Advisors Panel Program 2% - Bounty Program Funds allocation: 40% - Technology, R&D 40% - Sales and Marketing 10% - General Administrative 4% - Consultancy and Subcontractors 3% - Legal and Professional 3% - Industry Trade Organisation |
EXCHAIN Roadmap
UI & EXID Registry
Smart contract protocol adoption.
ERC20 Ethereum Wallet.
AdCasts & AdTrades EXT Token adoption
SMART Open API Development
Transparency Development
EXCHAIN Beta Launch
EXCHAIN Official Launch
AdCasts & AdTrades Adoption
Fraud Detection Development