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EXCHAIN (EXT)

ICO

EXCHAIN is a decentralised blockchain-based advertising platform, which allows advertisers to execute digital advertising campaigns and to track, verify and audit ad spend. For publishers and service providers EXCHAIN replaces the traditional insertion order mechanism to allow real time processing of revenue payment.

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Overview

Project industryMarketing & Advertising
Product typePlatform
FoundedUnited Kingdom, 2014
WhitepaperEXCHAIN White Paper Open

What is EXCHAIN

The EXCHAIN platform provides coverage of ad impression through every stage of the ad chain. All smart contracts and event logs are stored in a decentralized storage. EXCHAIN verifies each of the rendered impressions according to the rules set by the advertisers in the smart contracts. THe reporting systems allows for proof of spend and impression evidence.

The EXCHAIN platform utilizes an ad spend cash flow approach to address the issue of fraud. Using a decentralized ad spend distribution mechanism, EXCHAIN is able to deny fraudulent operators, such as those involved in domain spoofing, access to a revenue receive gateway.

Traditional paper insertion orders are replaced with digital smart contracts, which allows for real time ad spend handling and payment processing. The EXCHAIN platform’s smart contract system interacts with its SMART API for real time impression verification and ad spend handling and payment processing.

EXT tokens are the universal currency of the EXCHAIN platform and can be used in all stages of the ad chain. These tokens are also designed for adoption outside the EXCHAIN ecosystem for the open-sourced modules the platform intends to develop in the future.

The platform comprises four core elements:

  • Identity layer uniquely identifies a user in the ecosystem and tracks his advertising activities and spend with anonymisation on the public ledger;
  • Creation layer stores the smart contract unit and the digital signing module;
  • Execution layer tracks and verifies the validity of an impression according to the smart contract, and enables real time payments to publishers and service providers;
  • Audit layer displays campaign results and records campaign data in decentralised applications, enabling all-party access to campaign statistics.

Details

Pre-sales: May 07, 2018 - May 27, 2018
Public sales: Jun 11, 2018 - Jun 24, 2018
Pre-sale token supply: 400000000
Token supply: 220000000
Hard cap: 5,000,000 USD

Legal

Registration country: United Kingdom
Registration year: 2014
Office address: Suite 301, 71-75 Shelton Street, London WC2H 9JQ, United Kingdom

Bounty

Bounty: 2%
Translation: 15%
Social media: 20%
Bitcoin talk signature campaign: 40 %
Other: 25

Token info

Ticker: EXT
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 Token = 0.025000 USD
Accepted currencies: ETH
Bonus program:
Private Sale - 30%
Pre Sale - 15%
Token distribution:
40% - Token Sale
24% - Team and Future Hires
20% - Foundation
10% - Advertiser Reward Program and Referral Program
4% - Advisors Panel Program
2% - Bounty Program
Funds allocation:
40% - Technology, R&D
40% - Sales and Marketing
10% - General Administrative
4% - Consultancy and Subcontractors
3% - Legal and Professional
3% - Industry Trade Organisation

EXCHAIN Roadmap

1
May 2018

UI & EXID Registry

2
June 2018

Smart contract protocol adoption.
ERC20 Ethereum Wallet.

3
July 2018

AdCasts & AdTrades EXT Token adoption

4
August 2018

SMART Open API Development

5
September 2018

Transparency Development

6
October 2018

EXCHAIN Beta Launch

7
November 2018

EXCHAIN Official Launch

8
December 2018

AdCasts & AdTrades Adoption

9
February 2019

Fraud Detection Development

Project team

Zheng Zhang
Zheng Zhang
CEO & Co-Founder
Zheng Zhang linkedin
Vladyslav Kushka
Vladyslav Kushka
CTO & Co-Founder
Vladyslav Kushka linkedin
Aleksey Morarash
Aleksey Morarash
System Architect
Aleksey Morarash linkedin
Patrik Scutt
Patrik Scutt
VP Finance
Patrik Scutt linkedin
Ai Nakama
Ai Nakama
Director of Business Development, APAC
Ai Nakama linkedin
Igor Kasianenko
Igor Kasianenko
Demand Partnership, Manager
Igor Kasianenko linkedin
Oleksii Klitovchenko
Oleksii Klitovchenko
Head of Blockchain Development
Oleksii Klitovchenko linkedin
Taras Shumeiko
Taras Shumeiko
Full Stack Developer
Taras Shumeiko linkedin
Mykola Klitovchenko
Mykola Klitovchenko
Full Stack Developer
Mykola Klitovchenko linkedin
Yevgen Vegera
Yevgen Vegera
Technical Operation Manager
Yevgen Vegera linkedin
Yevhen Sylenko
Yevhen Sylenko
Backend Developer
Yevhen Sylenko linkedin
Andrii Shabalin
Andrii Shabalin
Infrastructure Engineer
Andrii Shabalin linkedin

Advisors

Alex Rahaman
Alex Rahaman
Alex Rahaman linkedin
Carl Costa
Carl Costa
Carl Costa linkedin
Mark Power
Mark Power
Mark Power linkedin
Alvin Foo
Alvin Foo
Alvin Foo linkedin
Simon Wajcenberg
Simon Wajcenberg
Simon Wajcenberg linkedin
Elise Dupaty
Elise Dupaty
Elise Dupaty linkedin
Volker Ballueder
Volker Ballueder
Volker Ballueder linkedin
Charlie Faulkner
Charlie Faulkner
Charlie Faulkner linkedin
Adrian Lam
Adrian Lam
Adrian Lam linkedin

Social media

EXCHAIN web-siteEXCHAIN RedditEXCHAIN MediumEXCHAINYouTubeEXCHAIN TelegramEXCHAIN InstagramEXCHAIN BTCTalkEXCHAIN LinkedInEXCHAIN X (Twitter)EXCHAIN Facebook

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