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WebsiteBinance Launchpad

Hooked Protocol (HOOK)


Hooked Protocol is building a connection network to empower Web3 social engagement and a growth funnel for Web3 applications. Vibrant community naturally formed with vast scalability and high engagements.

Seed Round: Binance co-led the seed round for Hooked Protocol together with Sequoia Seed Fund.

Private Token Sales: $6 Million

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Project industryBlockchain Infrastructure
Product typeProtocol
WhitepaperHooked Protocol White Paper Open

What is Hooked Protocol

Hooked Protocol is building the on-ramp layer for massive Web3 adoption, providing tailored Learn and Earn products and onboarding infrastructures for users and businesses to enter the new world of web3.

With our pilot product Wild Cash offering Quiz-to-Earn and other gamified learning experiences, having attracted over 2 million members to the community, Hooked is aiming at forming an engaging ecosystem of community-owned economies by facilitating and optimizing the onboarding flows for all Web3 pathfinders.

Hooked Protocol aims to build the on-ramp layer for massive Web3 adoption to form the ecosystem of future community-owned economies. We believe through gamified learning experience and paying out economic value back to our users, we can

  • empower everyone with no prior crypto experience to access, earn and own a share of crypto
  • enable and expediate developers and applications’ streamlined Web3 transformation
  • form a vibrant community with scalability and engagements, leveraging decentralized social network and viral growth

With such a growing community, Hooked Protocol can form an ecosystem of community-owned economies.


IEO (Binance Launchpad): Nov 24, 2022 - Dec 01, 2022
Token supply: 500,000,000 HOOK
Total tokens for sale: 125,000,000 HOOK
Hard cap: 8,500,000 USD
Raised: 6,000,000 USD


Blockchain Platform: Binance Smart Chain
Registration year: 2022

Token info

Ticker: HOOK
Type: Utility-token
Token standard: BEP-20
Token price in USD: 1 HOOK = 0.1 USD
Accepted currencies: USDT
Token distribution:
Private sale - 20%
Community sale - 5%
Community - 25%
Ecosystem / treasury - 30%
Team and advisor - 20%

Hooked Protocol Roadmap

2022: Q2
  • Seed round fundraising complete
2022: Q3
  • Product app launched in Indonesia, dominating Google Play ranks
  • Surpassed 50,000 Daily Active Users on the 1st day launch on BNB Chain.
  • Ranked as the biggest SocialFi application on DappRadar across all blockchains.
2022: Q4
  • Platform achieved over 2 million Monthly Active Users.
  • Product & User Growth: Global market expansion, launch Quiz-to-Earn experience in more regions
  • Infrastructure: Work with Layer 1 infrastructure on scaling solutions to facilitate strong user growth
H1 2023
  • Community: More diverse gamified learning experience within the fast growing Hooked community
  • Ecosystem: Continuous collaborations and partnerships with more web3 projects, bringing on applications to build on top of Hooked protocol
  • Infrastructure: wallet solution integration for Hooked community users
H2 2023
  • Community: Becoming one of the largest communities of Web3 pathfinders
  • Governance: DAO-style governance structure explorations for Hooked Protocol
  • Ecosystem: More diverse applications launched leveraging Hooked ecosystem infrastructure
  • Infrastructure: Application middleware solutions (wallet, DID, etc.) for ecosystem developers launched with early adoption interests

Project team

Jason Y.
Jason Y.
Jason Y. linkedin
Mike Y.
Mike Y.
Jess L.
Jess L.
Jess L. linkedin

Social media

Hooked Protocol web-siteHooked Protocol TelegramHooked Protocol TwitterHooked Protocol Discord

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