iRA

What is iRA

The Global community particularly Africa is facing lots of challenges ranging from global warming to unemployment. Government and private organizations are working relentlessly to address some of these challenges in so many ways. For these challenges to be addressed effectively there is a need to have enough information about a problem at hand; adequate information provides these organizations with valuable resource to make informed decisions. In this regard research is of paramount importance to every organization should they really committed to address some sophisticated today’s world challenges. The Incentive Research Africa (iRA) is a platform dedicated in a research sector to help organizations to get customized and tailor made information to inform their decisions in various areas such as products, services, designs, public health etc.

The platform will be used as a round table discussion where specific users in our database will be asked specific questions according to the need of our clients. The platform uses incentive mechanisms to award its users to increase traffic and meet the diverse demands for our clients.

EXECUTIVE SUMMARY

Research is a global industry. The impact of the tremendous technological advancement in the data collection is highly noticeable and its immediate influence on the trends in the market research industry cannot be ignored either.Based on the study of the present scenario in the market research industry and upon interviewing various specialists working in the market research field, the general opinion of experts all over the world is that the information collected by conventional market research companies alone won’t be influencing the marketing decisions in future. A survey undertaken in 2014 reflected the surge in mobile internet users over the desktop users. More than 60% of users were found to be logging on to nearly 2 online devices in a span of nearly 24 hours and 40% of people were found to be using at least 3 devices per day. The data collection done by conventional individual companies alone won’t have much impact on the overall marketing decisions.

The iRA platform has been made possible by the emergence of cuttingedge blockchain technology that allows gathering of various information such as consumer attitude, values, and change in consumer behavior and lifestyle are easily ascertained with the help of information systems rather than solely relying on surveys. The iRA platform is not just a research platform but a source of income for users hence to provide incentive for many “on liners” to log in our platform which eventually provides rich and diverse sample for effective market research for our clients. Through the agreements between iRA and clients the research surveys will be attained with the least possible involvement of intermediaries. Our mission is to make quality market research which is reliable, transparent and accurate accessible and affordable to everyone.

iRA PLATFORM DESIGN APPROACH

In direct response to the challenges faced by conventional market research model, we are creating an online platform called iRA that will provide for direct, transparent, and interactive model of Marketing research data collection that satisfy the changing needs of global market. iRA platform is a collaboration tool for a community of platform users and public and private organizations working together to make market research more affordable and more accessible. The platform works in conjunction with an inclusive and decentralized payment system for secure transactions. Wallets will be integrated on the iRA Platform for platform users, service providers, private and public organizations (Our Clients).

iRA Platform - Diligence Token Integration

Users will register in the platform by providing their basic information such as their names, gender, year of birth, occupation, country, their hobbies etc. After registration users will be allowed to login onto the iRA platform, decide in which survey (s) would like to participate and the record of their answers, opinions, views or suggestions are stored. After the successful completion of all the questions, a user will collect his Diligence Tokens by confirming the submission. Then the data obtained will be analyzed by the system and report results will be sent directly to the client. Diligence Token is an ERC20 token. Use of Diligence Token (iRA) will provide transparency and ease of payment.