Website

Addressable

Last updated: Feb 11, 2023

Addressable’s SaaS solution provides Web3 marketing teams with a platform to launch campaigns and target new audiences by matching blockchain activity with social profiles. This type of targeting reduces cost-of-acquisition compared to more traditional Web2 tools and is already being used by Web3 companies like Polygon, Bancor, Immutable, and Kryptomon.

Seed Round: $7.5 Million

IMPORTANT: By investing in this business you agree to ourDisclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice.

Overview

Project industry	Data Analytics
Product type	Organization
Founded	Israel

What is Addressable

The company plans to help web3 marketers create more accurate campaigns by gathering data from social media accounts and wallets and matches the information based on similarity. This enables marketers to build more accurate audience profiles to target.

The startup collects data from a range of blockchains including Ethereum and Polygon and then indexes the blockchain and social data using big data technologies such as Apache Spark. Addressable then uses this data to build audiences and deploy machine learning models to associate profiles.