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Merculet (MVP)

ICO

Merculet uses blockchain technology to transform the relations between consumers, producers, and investors, allowing users to monetize their attention.

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Overview

Project industryIT & Software
Product typePlatform
WhitepaperMerculet White Paper Open

What is Merculet

Merculet has built an Attention Value Network, which connects both the supply and demand sides of attention with an open protocol suite. There are three core components.

The UAV (User Attention Value) evaluation system will scientifically measure the value of the user's attention while integrating with traditional rewardpoint systems. Entrepreneurs can access the UAV system through a set of open protocols, digitize the user behavior within the App, and measure the user's effective workload with UAV values.

UATs (User Attention Tokens) are the designated tokens for each entrepreneur. The UAT will be anchoring the basic MVP, enabling the synergy and the value exchange between entrepreneurs.

Open Content Platform will be built based on consensus and driven by tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the virtuous cycle of the global content ecosystem as participants. The Open Content Platform will be able to realize automation operations, and will be open to all parties in the content industry: existing public chains, existing chain applications, content creators, content demanders, content copyright trading platforms etc.

Details

Public sales: May 04, 2018 - May 04, 2018
Token supply: 1120000000
Soft cap: 10,000 ETH
Hard cap: 28,231,600 USD
Raised: 28,686,240 USD

Legal

Blockchain Platform: Ethereum
Country limitations: China, United States

Bounty

Social media: 81%
Bitcoin talk signature campaign: 19%

Token info

Ticker: MVP
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 MVP = 0.01098034 USD
Token price in ETH: 1 Token = 0.000014 ETH
Accepted currencies: ETH
Token distribution:
35% - Foundation
30% - Token Contribution
20% - Team and Advisors
15% - Marketing

Merculet Roadmap

1
Q1 2018

Better User Attention based Growth Methodology;
Design of Attention Value Network (AVN) System and Verification of POC;

2
Q2 2018

MVP token onboard;
AVN system ß1 release, supports ATP, ARP, UAT, contracts, and algorithms;
The UAV system 1.0 release, supports evaluation and tokenization of user's attention;
The UAT system 1.0 release, supports the cooperation parties to issuing their own UATs and distributing them in conjunction with UAVs;
The Application Market ß1 release, user incentive activities onboard;
Content Open Platform Product Design;
At least one of the partners is onboard (ELEX), and finish access, transform and testing for no less than 15 partners;

3
Q3 2018

AVN system ß2 release;
Attention Purse ß1 release, support users to view the UAV obtained from each APP and the corresponding UAT and MVP awards;
The UAT Application Market Version 1.1 release, enriching activity types and supporting joint activities among enterprises;
Open Content Platform ß1 release, limited content creators are invited to settled-in;

4
Q4 2018

Attention Purse ß2 release, support virtual goods exchange based on UAT and MVP;
Open Content Platform ß2 release, support the connection with other content public chains or traditional content providers;
Support the exchange of between UATs;
AVN 1.0 onboard, supports connection and value circulation between Attention Supply Side and various types of Attention Demand Side, including contents, content platform, content copyright, integration chain, candy chain, gift chain, advertiser, various foundation chains such as ID, etc..

5
2019

Content localization & internationalization;
Localization of product features;
To enrich MVP's commercial applications and distribution scenarios (including offline);
4 modules of Open Content Platform onboard:
> Consensus mechanism of application layer(R+POS) onboard;
> Reputation system onboard;
> Community courts onboard;
> Micro-tasking system onboard;
Fundamental infrastructure technology upgrade;
Fundamental infrastructure technology upgrade;
Native Token Early Support: UAT one-step token issuing and token exchange in the ecosystem;
Smart Contract Early Support:the development and deployment for enterprises based on smart contracts;
De-Merculet-lization of all aspects of the ecosystem and advancement of health development for the community without Merculet participation;

Project team

Ivan Jiang
Ivan Jiang
CEO
Ivan Jiang linkedin
Shenjun Zhang
Shenjun Zhang
CTO
Shenjun Zhang linkedin
Jerry Gao
Jerry Gao
CPO
Jerry Gao linkedin
Yongbing Sun
Yongbing Sun
COO
Yongbing Sun linkedin
Happy Li
Happy Li
Data Scientist
Happy Li linkedin
Kevin Hu
Kevin Hu
Chief Architect
Kevin Hu linkedin
Yiting Qiang
Yiting Qiang
Architect
Yiting Qiang linkedin
Tony Shen
Tony Shen
Head of Mobile Development
Tony Shen linkedin
Keyness Cheng
Keyness Cheng
Global Business Development
Keyness Cheng linkedin
Stanley Hu
Stanley Hu
Global Business Development
Stanley Hu linkedin

Advisors

Shou Cheng Zhang
Shou Cheng Zhang
Shen Bo
Shen Bo
Roger Lim
Roger Lim
Bin Sen Tang
Bin Sen Tang
Yue Feng Qiu
Yue Feng Qiu
Iris Yin
Iris Yin

Social media

Merculet web-siteMerculet RedditMerculet MediumMerculet TelegramMerculet BTCTalkMerculet LinkedInMerculet X (Twitter)Merculet Facebook

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