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NOIZ

ICO

NOIZ is a decentralized ad network that aims to give control of advertising back to the community, while eliminating fraud, driving engagement and empowering social impact organizations.

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Overview

Project industryMarketing & Advertising
Product typePlatform
FoundedHong Kong

What is NOIZ

NOIZ believes in a transparent advertising space that gives control back to consumers and is free from the influence of advertisers, publishers and centralized ad exchange networks that seek to use consumer personal information in a malignant way.

Consumers, who make the advertising world go round, are:

  • losing control of their data privacy, facilitated by centralized ad exchanges. Facebook’s Cambridge Analytica scandal1 was just an example where profiles of 50M people were stolen and profiled for tip elections in 30+ countries.
  • subjected to irrelevant, interruptive ads. Up to 46% of consumers agree2 that the ads they look at are often irrelevant.
  • silenced. Consumers have few options to provide feedback / speak out for or against advertisers and publishers they like or dislike.
  • Just like consumers, genuine advertisers need to be empowered as well. Advertisers are:

  • skeptical of data provided by publishers, if data is even provided, because spambots are inflating the clicks, views, and impressions on publisher sites.
  • potentially banned from advertising on certain platforms (ex. Google and Facebook banning cryptocurrency related ads), because central exchanges have no resources to moderate ads based on specific industries.
  • not in control over publisher websites where ads may eventually. Bad publishers / content may harm the repute of the advertisers
  • Similarly, publishers are:

  • being dropped by centralized ad exchanges if their audience numbers don’t meet the criteria of the ad exchange ‘algorithms’. While publishers with copied media, fake content and fake followers continue to thrive.
  • losing the interest of advertisers as most publishers are not able to provide validated, transparent user data.
  • reluctant on sharing data with advertisers and ad exchanges for fear of data leakage.
  • NOIZ is solving these problems by combining an Artificial Intelligence (AI) system with blockchain technology to create a hybrid Proof of Engagement concept to fight ad fraud, while forming a consensus based ecosystem that makes advertisers and publishers accountable for their actions and business practices. The result is a completely new digital ad exchange platform that will revamp the entire advertising ecosystem.

    NOIZ intends to evolve the ecosystem even further by including social impact organizations into the token flow between advertisers, publishers, and consumers. With social impact becoming a major concern of companies around the world due to the United Nations’ 2030 Sustainable Development Goals (SDGs), the NOIZ network will help drive the success of social responsibility campaigns.

    NOIZ knows how to address these digital ad issues thanks to a strong team of many advertising veterans, coming from top ad agencies like Dentsu and Ogilvy, with decades of experience in the industry.

    It is the belief of NOIZ that a decentralized ad server, which allows the community to be the driving force behind the advertising ecosystem, will be the only way to build a robust advertising model for true engagement now and in the long-term.

    Details

    Token supply: 180,000,000 NOIZ

    Legal

    Country limitations: USA, China
    Registration country: Hong Kong
    Registration year: 2014

    Token info

    Ticker: NOIZ
    Type: Utility-token
    Accepted currencies: ETH, BTC
    Token distribution:
    45% - Token Sale
    20% - Team
    15% - Reserves
    10% - Charitable Foundation
    8% - Advisors
    2% - Bounty

    Project team

    ANDY ANN
    ANDY ANN
    CHIEF EXECUTIVE OFFICER
    ANDY ANN linkedin
    KELVIN CHEUNG
    KELVIN CHEUNG
    CHIEF RESEARCH & DEVELOPMENT OFFICER
    KELVIN CHEUNG linkedin
    NIGEL HUGHES
    NIGEL HUGHES
    CHIEF BLOCKCHAIN ARCHITECT
    NIGEL HUGHES linkedin
    DAVID KANG
    DAVID KANG
    CHIEF STRATEGY OFFICER
    DAVID KANG linkedin
    KEITH CHOW
    KEITH CHOW
    CHIEF OPERATIONS OFFICER
    KEITH CHOW linkedin
    CONNOR DOYLE
    CONNOR DOYLE
    MARKETING TECHNOLOGIST
    CONNOR DOYLE linkedin
    MICHELLE YAU
    MICHELLE YAU
    PUBLIC RELATIONS MANAGER
    MICHELLE YAU linkedin
    BEN FU
    BEN FU
    SENIOR PROJECT MANAGER
    BEN FU linkedin
    WING SIU
    WING SIU
    CREATIVE & UX/UI DESIGNER
    WING SIU linkedin

    Advisors

    DAVID KIM
    DAVID KIM
    CEO & CO-FOUNDER, BLUE BLOCK
    DAVID KIM linkedin
    HERBIE FU
    HERBIE FU
    PARTNER & CO-FOUNDER, 8 DECIMAL CAPITAL
    HERBIE FU linkedin
    HELENE LI
    HELENE LI
    TOP 10 INFLUENCER ON FINTECH & IMPACT
    HELENE LI linkedin
    STEPHEN S. Y. WONG
    STEPHEN S. Y. WONG
    FORMER CEO, ASIA MILES
    STEPHEN S. Y. WONG linkedin
    KEDA CHE
    KEDA CHE
    FOUNDER, UNIVERSAL LABS
    KEDA CHE linkedin
    ALAN RUTHERFORD
    ALAN RUTHERFORD
    GLOBAL CHAIRMAN OF MEDIA, EBIQUITY
    ALAN RUTHERFORD linkedin
    JONATHAN LEE
    JONATHAN LEE
    COO, YELLO DIGITAL MARKETING
    JONATHAN LEE linkedin
    ALVIN FOO
    ALVIN FOO
    MANAGING DIRECTOR, IPG REPRISE MEDIA CHINA
    ALVIN FOO linkedin
    NICK CHAN MH
    NICK CHAN MH
    PARTNER, SQUIRE PATTON BOGGS
    NICK CHAN MH linkedin

    Social media

    NOIZ web-siteNOIZ RedditNOIZ MediumNOIZYouTubeNOIZ TelegramNOIZ BTCTalkNOIZ LinkedInNOIZ TwitterNOIZ Facebook

    User rating:

    5/5 ( 1 )
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