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WebsiteProbit LaunchpadBitforex Launchpad

Pawtocol (UPI)


Pawtocol is a global online community of pet lovers who are disrupting the pet industry by leveraging blockchain technology while monetizing data about their pets.

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Project industrySocial Network & Communication
Product typePlatform
FoundedUnited States
WhitepaperPawtocol White Paper Open

What is Pawtocol

Pawtocol LLC aims to take the pet care industry into the blockchain age by developing a platform with a pet-focused economy and ecosystem. This paper outlines our vision and philosophy behind Pawtocol and why we are taking this project to market, as well as our progress to date and why we are the right team to execute.

Pawtocol was inspired by a shared vision to build a global community of pet parents, service providers, and manufacturers who are unified towards improving pet care. We have a mission to help pets around the world live longer and healthier lives by empowering pet caretakers with cutting edge technology and data.


The Pawtocol vision is to introduce the new era of decentralization and transparency to the pet industry.

Network participants will be incentivized to collect and feed data to Pawtocol’s AI - which in turn will make AI-enhanced diet and care recommendations for crowd-verified food products, toys, and service providers. Pawtocol will naturally reward quality businesses by allowing their products and services to appear in targeted in-app recommendations and open doors to a vast audience of new potential customers.

The market for electronic pet wearable devices is on the rise and in need of a unified ecosystem for a pet owner to connect their devices and stay updated on their pet’s well-being through a single interface. Pet technology will be given an interconnected platform where various pet tech wearables and IoT devices can connect, share their data, and interact via the Pawtocol API.

Across many industries, the platform business model has become a crucial building block for waves of technological innovations. The most advanced digital products and services that come to market today are based on platform business models; a model that most business owners have begun to explore and intend to make core to their growth strategies. Pawtocol uses a platform business model--and is the first pet technology platform to incorporate AI learning along with a blockchain-based incentivization structure.


Public sales: Dec 27, 2019 - Feb 02, 2020
IEO (Probit Launchpad): May 12, 2020 - May 22, 2020
IEO (Bitforex Launchpad): Apr 12, 2021 - Apr 12, 2021
Token supply: 1,000,000,000 UPI
Total tokens for sale: 575,000,000 UPI
Hard cap: 27,000,000 USD


Blockchain Platform: Ethereum
Country limitations: United States of America, People's Republic of China (but not including the special administrative regions of Hong Kong and Macau, and the territory of Taiwan), North Korea, Bangladesh, Nepal, Macedonia, Bolivia, Ecuador, Pakistan, Algeria, and Morocco
Registration country: United States
Office address: 1691 Michigan Avenue, Suite 310 Miami Beach, FL 33139

Token info

Ticker: UPI
Type: Utility-token
Token standard: ERC20
Accepted currencies: BTC, ETH, USDT
Bonus program:
100% Bonus for PROB
100% Bonus for USDT, BTC, ETH
Token distribution:
Private round 1 - 10%
Private round 2 - 10%
IEO 1 - 10%
IEO 2 - 10%
IEO 3 - 18%
Reserve - 42%
Funds allocation:
Operations Reserve - 19%
Team/Advisors - 10%
Partnerships - 5%
Bounties/In-App Rewards - 5%
Marketing/Community Development - 3%
Funding Rounds - 58%

Pawtocol Roadmap


Expand the team, complete the smart contracts, develop the off-chain servers, ship dog tags


Launch the dog tag digital profile app user interface and air drop claim system


Release upgraded NFC or/and battery-less Bluetooth dog tag


Release a free/cheap vet visit interface and management system.


Release a supplier-side app for product tracking, bring in major suppliers


Release Our own Pawtocol-branded wearable and interface for connecting new data collection devices


Release the health and wellness recommendation engine


Open the world's first member-owned pet data marketplace

Project team

Karim Quazzani
Karim Quazzani
Karim Quazzani linkedin
Evan Berger
Evan Berger
General Counsel
Evan Berger linkedin
Rob Hitchens
Rob Hitchens
Rob Hitchens linkedin
Jason Hetherington
Jason Hetherington
Communications and User Experience
Jason Hetherington linkedin
Michael Henry
Michael Henry
Chief Content Strategist
Michael Henry linkedin
Monika Lain-Shaw
Monika Lain-Shaw
Animal Outreach Coordinator
Monika Lain-Shaw linkedin
Zach Berger
Zach Berger
Financial Strategist
Zach Berger linkedin
Brandon Stewart
Brandon Stewart
Outbound Marketing
Brandon Stewart linkedin


Dr. Barry Goldberg
Dr. Barry Goldberg
Veterinary Advisor
Dr. Mileydi Perez
Dr. Mileydi Perez
Veterinary Advisor
Michael Gord
Michael Gord
Blockchain Advisor
Michael Gord linkedin
Jeramey Ward
Jeramey Ward
Data Scientist and Machine Learning Advisor
Jeramey Ward linkedin
Daniel Stephens
Daniel Stephens
Economics and Game Theory Advisor
Daniel Stephens linkedin
Mikael Hwang
Mikael Hwang
APAC Advisor
Mikael Hwang linkedin
Nathan Glass
Nathan Glass
Biomedical Advisor
Nathan Glass linkedin
Joey Krutel
Joey Krutel
Influential Partnerships Advisor
Joey Krutel linkedin
Ben Moskovits
Ben Moskovits
Strategic Advisor
Ben Moskovits linkedin

Social media

Pawtocol web-sitePawtocol MediumPawtocol TelegramPawtocol InstagramPawtocol BTCTalkPawtocol TwitterPawtocol Facebook

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