The Advertising Currency (TAC)

What is The Advertising Currency

TAC, also known as The Advertising Currency, is a utility based currency designed specifically for the use within the Open Source Marketing Platform. Although this currency is a utility currency, as with all cryptocurrencies, they can and will be traded on open markets and the creators of the TAC project make no guarantees as to the value they may or may not hold outside of the OSMP-TAC platform.

This currency is not an investment. You should not expect any sort of monetary returns from this currency nor its derived tokens. The tokens value hold no actual value outside of the OSMP-TAC platform as described within this document. These tokens may increase or decrease in value within our platform based on various factors as defined within this document and should solely be used for the purpose of advertising.

The goal of the TAC project is to create an industry based cryptocurrency that brings all forms of advertising, both online and offline, onto the blockchain while at the same time creating an industry based series of tokens to use within the advertising and marketing industries. The project should over time allow the entire industry of marketing and advertising to be decentralized so that no single centralized business can control the costs and pricing of advertising.

The belief of the TAC creators is that an industry based currency mixed with an open source marketing platform will allow more startup companies as well as small and midsize businesses to gain access to well rounded marketing campaigns in a much more cost effective manner.

TAC will begin as a series of 10 tokens distributed through the Waves Blockchain platform. These tokens are: outTAC, radTAC, tvTAC, magTAC, vidTAC, socTAC, artTAC, banTAC, teTAC, and vmTAC.

When reading this document it should be understood that a token and a coin/currency are different. A coin/currency is the thing that powers an underlying blockchain; whereas a token is the thing that is issued on the blockchain. For example on Ethereum, ether is a coin/currency and projects develop tokens on the platform.

In later stages of development as defined on the timeline of the TAC website, a full TAC blockchain will be created. At that time the value of each TAC currency will be a combined total of the value from each of the TAC Tokens. The Blockchain will integrate directly with the OSMP-TAC platform as well as a distributed database, and the entire project will become distributed and decentralized.

OSMP-TAC

OSMP-TAC is currently an open source, pseudo-centralized marketing and advertising platform. This platform has nearly every major online and offline marketing feature built in. It is centralized so that the TAC creators can maintain efficiency of the network in the initial stages while advertising contracts are secured.

As this is a free open source platform, anyone will be able to download it, customize the theme, and set up their own website. They will be able to select which features they want enabled on their own websites giving absolutely anyone the ability to become an advertising sales agent.

In the later stages of the project, the OSMP-TAC platform will be modified to work directly through the blockchain to achieve sales as well as with a distributed database making the platform a truly decentralized market where anyone can download and earn ads through their own website without having to buy the ads directly from the centralized marketplace first.