Proof Suite (Proof)

What is Proof Suite

Humans are not infallible. This fallibility is a strong driver of the uncertainties around the outcomes of future events. Other factors, such as natural events outside the control of humans, also contribute to uncertainties. Any system which involves humans cannot be expected to work in an exact, predetermined fashion, as could a simple digitally computed algorithm. In financial markets, the level of uncertainty drives the perceived risk associated with a given investment. Systems which allow market participants to financially stake their predictions on future outcomes as a form of insurance for those that rely on certainty exist today in the form of futures and options markets. These futures and options markets are typically complex, commonly consisting of centralized marketplaces, trusted market participants, registered brokers, various regulatory oversight bodies, and varieties of process ambiguity.

We propose a simple and digestible user experience for investing with simultaneous insurance protections governed by (and with the certainty of) immutable digitally computed algorithms. This proposed experience is driven by the Assurance Market Protocol (AMP). The AMP is a set of protocols and smart contracts that provide for a truly decentralized marketplace, involving untrusting counterparties whom might not be aware of each other's’ true identities. The counterparties are able to trade ownership of physical and nonphysical assets without the need for brokers or traditional financial institutions to handle fiat currency. This activity occurs within a self-regulating, unambiguous environment built upon the cornerstones of deterministic, automated custodianship of financial assets and crowdsourced underwriting.

Proof is a diverse financial asset marketplace that leverages blockchain technology to track ownership records of market participants. Within Proof, market participants are represented by blockchain addresses which perform transactions directly between one another by leveraging smart contracts which act as autonomous, preconditioned, escrow accounts. Proof also produces tools for creating and deploying smart contracts, producing legal documents for blockchain-related activities, and managing blockchain-based promotions, such as Initial Coin Offerings, commonly known as ICO’s.

Proof’s flagship product, the Proof Dashboard, serves thousands of users, integrating with various Proof Suite blockchain-oriented tools to empower new kinds of businesses serving its investors and token holders. While all asset records are stored on various decentralized blockchains, there are areas of centralization which we are converting into decentralized processes. These processes include: