 | Attrace (ATTR) |
Attrace is a decentralised affiliate marketing platform. Entirely custom made blockchain capable of registering and auditing any advertisement click on chain.
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What is Attrace
Attrace's mission is to:
- Reduce the affiliate fees paid by Merchants and Publishers by 95%;
- Eliminate all aspects of the attribution and tracking analysis associated with the revenue received;
- Eliminate all problems of fraud detection, taking into account the full attribution of any click;
- Provide immediate payment of earned commissions instead of monthly waiting;
- Allow payments at real value based on the true value of individual sales;
- Facilitate the direct communication between traders and publishers;
- Eliminate restrictions for small and developing traders;
- Restrain publishers from participating in spamming events.
The Attrace solution tracks every single click / referral / lead created by a potential ad click, and not just the final sales - from advertising with Affiliate Marketing and distributes it through a smart contract with Publisher's right.
Attrace Roadmap
Publisher UI demo.
Merchant UI demo.
Ingest real clicks and expose statistics through Publisher network.
Network explorer UI demo (blocks, accounts,clicks/referrals/sales).
Protocal validation (functionality) with selected Pubiishers and Merchants.
Protocal validation (functionality) with selected Pubiishers and Merchants.
Pre-ICO (ending 4 weeks later).
ICO (ending 8 weeks later).
Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).
Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
First release Merchant and Publisher Dashboard (SSP/DSP).
Basic developer documentation client API's and commandline tools.
ATTR tokens import testing + webpages.
Main net online (operational Attrace network).
Set up-sales and account management team in NL to accelerate growth.
Start influencer marketing.
Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
Reach critical traffic volume to apply first machine learning for profiling.
Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.
Growing ecosystem by focusing on Long Tail.
Further geographical expansion to Emerging Markets.
Implementation Machine learning/AI to further counter click fraud.
Token Sale Dates
Presale Period
Token Allocation
Funding Details
Token distribution
18% - Founders
4% - Advisors
3% - Bounty / ICO Marketing
5% - Marketing / Sales
13% - Ecosystem support / Publishers and Merchants / Strategic traffic acquisition
2% - Marketing ATTR
5% - Angel investors
20% - pre-ICO
30% - ICO
Funds allocation
35% - Attrace Development
25% - Business Development and Strategic Traffic Acquisition
20% - Marketing
12% - Operational
5% - Contingency
3% - Legal
Token Price and Payment Options
Project team
Advisors
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