Carry Protocol (CRE)

Carry Protocol makes personal data fair for consumers, marketers and merchants

Whitepaper

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What is Carry Protocol

The consumer can decide whether or not they upload the transaction data on the blockchain. It is entirely up to the consumer whether to upload the data or not, in part or in whole.

Carry Protocol gives full authority of the data to the consumers to realize its mission of “consumer data ownership.” Even when the consumer chooses to upload the transaction data, whether in part or in whole, their privacy will be protected through anonymity shield and data encryption.

Carry Protocol gives consumers CRE (pronounced “carry”) as a reward for uploading their transaction data on the blockchain, thereby encouraging more uploads. The CRE given to consumers will be taken from the Carry Token Pool built from the inflation of the blockchain itself, to be elaborated later.

Carry Protocol also allows advertisers to track the effectiveness of their ads, as is typically done in online advertisements. Both the issuance and use of Branded Tokens are traceable, making it possible to measure ROAS (return on ad spend) and distinguishing it from the traditional method of handing out flyers. If professional advertising businesses (DMP, etc.) combine existing data with Carry Protocol data, we can expect to see highly effective advertisements in the offline market.