Filmgrid (FILM)

What is Filmgrid

The film industry is vicious. Unable to learn from its mistakes, it has fallen into a cycle of sequels, crossovers and reboots, where the Film Studios financial motivation outweighs any creative new content.

Only in a few cases it is possible to appreciate the passion of the artist in the silver screen, it has been worn out mostly by executive layers that suppress originality; instead, adherence is made to over-used formulas and unethical business strategies, where the decision-making power of a project falls on executive producers who have no experience as filmmakers.

Writers with great imagination must settle for writing what the executives request, instead of their own ideas; visionary directors have their hands figuratively tied, using their creativity to meet the expectations of the "product placement" advertiser; talented actors and actresses see the very roles they were born to play, be occupied by artists of lesser stature but with the physique or ethnicity selected by the producer.

The world has changed, the viewer has changed. The streaming services are growing, not only as far as subscriptions but also in original content; Millennials are no longer impressed by the industry's attempts to compete with larger screens, specialized rooms and ridiculously high investment in marketing. They are interested in the content, regardless of whether that is television, a computer, tablet or smartphone; the medium is no restriction.

Filmgrid seeks to use technological, operative and ideological innovation to provide a fair commercial alternative, to generate equality between users and to promote art. By getting rid of unnecessary intermediaries, the creation of better films will be promoted. That way the direct participants receive a higher percentage of the profit, and they receive it sooner.

We strongly believe: