indieOn

What is indieOn

Global economies, commerce, and financial transactions are going through a digital transformation phase supported by evolving technologies such as mobile computing, the internet, blockchain technology, and artificial intelligence. Credit card companies and established international banking structures that support much of the financial system for trade and are now being disrupted by new technologies and distributed systems. The new age of commerce demands a decentralized trustless system and the means to transfer value between participants.

Legal systems, agreements, contracts, and enforcement underpin current commercial arrangements. New technologies are emerging that automate much of this and shift the relationship from trusting centralized system bodies to trustless decentralized technology systems. It is our intention to provide a distributed, open platform for creative media artists to sell their productions in a hassle free manner without intermediary players.

This is the space indieOn will occupy for artists and businesses that create original creative content such as performing or visual media. Our focus is on a wide segment of individual and group based media creators, as well as small production houses. We define media as covering all types of creative content/work that can be streamed.

We are a digital Media Application Company, launching a distributed platform to enable frictionless trade. Using decentralized applications (Dapps) with Mobile and Web interface; we provide an easy to use interface for registering, uploading, previewing and editing creative content and media of all kinds. Our platform will lead the way for performing artists such as music and video. Other visual arts sector will also benefit in this next generation of online Media Shops where creative content can be uploaded, marketed and monetized by individual artists or groups. The same can then be purchased or rewarded (through a Virtual Tip Jar: VtJ) directly by end customers in exchange for Fiat or Crypto Currencies. We also enable the cross-selling of merchandise products from our artists and event ticket sales through the same platform. Ticket sales for all forms of performance media will create a marketing opportunity pre and post-performance revenue generation.

The overriding strategy for running our ITO is to put NDI into circulation as a currency access token for our smart contracts backed platform, indieOn App. The majority of the funds raised will be used for accelerating commercialization of the completed platform through marketing and future service enhancement activities.

The traditional media industry is heavily dependent on intermediaries at every step before the creative content of an Artist can be shared with the end consumer. This has imposed a tremendous disadvantage on Artists, relating to the speed of access to the end consumer and to the financial rewards which come from monetizing their creative content.

The proposed indieOn model is for a truly digital platform that allows for Media distribution that will remove the need for the current industry complex intermediaries and provide the following solutions: