simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.
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What is simplyBrand
Research has shown that counterfeits pose a great threat to individuals, companies, industries and even world governments. With the technological advancement of the internet, the negative effects of counterfeiting have now been magnified and are causing a larger scale of damage. Most brands choose to invest a large amount of money into implementing NFC or RFID technologies into their products, but the results are still limited and the costs are still high.
We will create a solution to this problem by establishing a platform with a built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items, while the information of the counterfeiters will be published on the blockchain, which is immutable and public for everybody to read. In addition, two major functions will be released along the way which will result in more parties joining the platform to complete the goal of the platform evolving into a self-governed ecosystem. By combining these cutting-edge technologies with new mechanisms to govern the platform by itself, our solution is able to solve this problem effectively on a large scale.
In today’s increasingly technological world, E-commerce is becoming more influential to people’s lives, which is also creating new and expanding avenues for counterfeiters to exploit. These counterfeiters exist everywhere and have permeated E-commerce channels all over the world, creating an unprecedented flow of counterfeit products. Counterfeits are low quality and dangerous, which is why simplyBrand is presenting a new way to improve global E-commerce that will benefit everyone from major brands to individual consumers.
The simplyBrand platform will combine AI, human ingenuity and blockchain technology which will be used to create an immutable “blacklist” of counterfeit product vendors available for the world to see, while the tokens within the blockchain will incentivize crowdsourced participants to utilize the simplyBrand platform.
Roles within the ecosystem
Below are the various roles and the benefits they will gain from being a part of the simplyBrand platform.
DetailsPre-sales: Jan 10, 2019 - Mar 23, 2019
Token supply: 400,000,000
Soft cap: 2,000,000 USD
Hard cap: 20,000,000 USD
LegalBlockchain Platform: Ethereum
Registration country: British Virgin Islands
Token infoTicker: SBA
Token price in USD: 1 SBA = 0.05 USD
Accepted currencies: USD, ETH
45% - Development
20% - Marketing
15% - Operation
10% - Business development
5% - Legal
5% - Administration
simplyBrand started to provide big data and AI solution for brands
Anticipated anti-counterfeit demand from existing customers, received RFP
Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
PoC1 Impact Calculator
PoC2 Counterfeit Risk Detector
Verification - Crowdsourcing online
SaaS application for Brands and Blacklist on Blockchain release
SaaS application for Enforcement Agencies online
Integrates 3rd parties application online