Tubbly (TUBE)

What is Tubbly

Idea

The idea of Tubbly emerged from our sociological observations and many researches on the subject. The society is wild about getting gifts in different forms, regardless if that's a pen or sports shoes of its favourite brand. The thrilling feeling of uncertainty during the unpacking is very often desired even more than the contents of the package.

Objective

The main purpose of Tubbly is to bestow users with gifts and tokens if they appear to be in the right place at the right time.

Opportunity

A perfect opportunity for Tubbly to win users over, is the undeveloped area of the applications that require physical activity from them. The first answer to that call was an app where you could collect virtual creatures around the world. It conjured the euphoria, however it did not endure the test of time. The fall might have been caused by the lack of long term benefits from playing the game. Our goal is to create a brand, that fills this gap with real items as rewards to keep users continuously engaged.