Farm2Kitchen IEO

What is Farm2Kitchen IEO

Mission Statement

Farm2Kitchen's mission is to provide the consumer with highest quality of fresh produce which is responsibly grown and delivered guaranteed fresh. This platform has the goal of creating an ecosystem that brings various Food Supply Chain parties like the food growers or producers, packagers, distributors, processors, dealers, grocers, restaurants, end consumers, financial institutions and other participants under a decentralized platform powered by Blockchain technology and Smart contracts to add the necessary trust and security to the value chain. Our efforts are to ensure that our products and services will exceed the expectations of our customers.

Our Vision

Since 2015, our team has been actively involved in the research to identify simple ways for responsible food production, easy food traceability and effective ways to prevent food wastage due to over production. Our vision is to provide a sustainable solution to the Food Supply industry by developing simple, readily accessible software solutions and propagate Food Traceability all the way to the small and marginal farmers in Asia and around the World, ultimately winning the trust and confidence of the consumer.

Our Values

Farm2Kitchen's Values are as follows:

• Quality: We want to ensure that the food we deliver is of the highest quality, most nutritious and fresh.... because we will accept nothing less!
• Innovative: Our technology solutions will always been in the forefront of the technology spectrum. Innovative products, state of the art facilities, quality assurance and industry expertise are the bases for our success.
• Integrity: Our customers depend on the quality of the food we help deliver. Our commitment to the highest standard is the foundation of our customers trust in Farm2Kitchen. We stand behind our products, our service and our word.

Executive Summary

Farm2Kitchen, an healthy food distribution startup, has operated an online store and several retail stores across western India for the past five years. They have developed a network of over 100,000 small farmers and producers and provided them the training and resources to grow organic food. This business has grown from a modest initial investment of $60,000 raised from friends and family.

Our founders bring a diverse experience from Food Production, Distribution, Supply Chain Management (SCM) and Information Technology (IT) specializing in the Food industry. We are utilizing our experience and the huge network of farm producers, food packagers, retailers, and restaurants to envision the portfolio of products and solutions that will address the critical problems faced by the food industry.

Farm2Kitchen is building the first technology platform of its kind for the Food Supply Chain. By utilizing the Blockchain technology of distributed ledger and smart contracts to uniquely track every step of the food delivery on a shared ledger in order to ensure transparency, Food Safety and provide the foundation for sustainable agricultural growth and food security. Farm2Kitchen is also planning to expand its operation to include distribution to restaurants, cafeterias, and food services across western India.

We will make the technology platform available on the public Cloud as a Software as a Service (SaaS) application on subscription basis for other food supply chains to use around the world. Apart from the SaaS offering, we will provide Application Programming Interface (API) access for developer who would like to build their own apps for the platform.

The company expansion plan will be supported by raising money from an Initial Coin Offering (ICO). Sales projections for the next three years are based on current sales success with the target customer base in Asia. Initial contacts have been made with thousands of restaurants and retail outlets throughout the western states of India and the potential target markets have been identified. This plan will result in sales revenues growing to a breakeven point by the end of the second year of operations.