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The Joy

ICO

The Joy – is a marketplace for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers, on the other hand, get high-quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements and companies can arrange promotional campaigns and get big data statistics within the platform.

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Overview

Project industryHealth & Medicine
Product typePlatform
FoundedGermany
WhitepaperThe Joy White Paper Open
OnepagerThe Joy Onepager Open

What is The Joy

WHAT DOES THE JOY DO?

  • Renders on-demand wellness and beauty treatments through vetted practitioners;
  • Functions as an aggregator of spas, hair, beauty and other salons;
  • Provides salons and practitioners with a convenient booking system;
  • Sells targeted offline advertising on practitioners’ uniform and vehicles;
  • Sells advertising on The Joy social media and corporate blog;
  • Organizes promotional campaigns for partners: distribution of samplers, gift certificates and other advertising materials through The Joy’s practitioners;
  • Organizes master classes for practitioners, clients and salon owners;
  • Conducts surveys among clients, providers and beauty salons, and processes results
  • WHAT IS UNIQUE ABOUT THE JOY?

  • First-ever wellness and beauty ecosystem. Clients can book the arrival of a beauty practitioner at any place (home, work, hotel) or make a reservation at a beauty salon or spa.
  • Offline and online advertising. The Joy's partners will be able to buy unique targeted offline advertising on T-shirts, jackets, trikes and cars of The Joy practitioners. In addition, they will be able to purchase online advertising on the corporate blog or social media of The Joy.
  • Referral program. Each user of the platform can receive a referral bonus for getting new client, practitioner or salon to The Joy. 10% from The Joy’s commission fee from each order goes to referral payments to people that invited the client and the practitioner.
  • Unique bonus program and raffle games. There is a unique bonus program and monthly raffle games for clients and practitioners that are active on the platform.
  • Bounty program. The Joy offers customers a bounty program in which they can receive Joycoins by making a relevant post in social networks after the order.
  • Big Data. The Joy will process and sell targeted statistical information on actual trends within the platform.
  • Surveys. The Joy will conduct and process opinion polls among clients, practitioners and salons for the partners. Every participant will be rewarded with Joycoins. Budgets for surveys will be also paid with Joycoins by partner companies.
  • Blockchain rating storage. By using Ethereum smart contracts all ratings on The Joy will be fixed in the Ethereum blockchain, which will be a guarantee that no one will be able to delete or edit them in the future.
  • Booking system. Beauty salons will be provided with booking system where they will be able to enter bookings from other sale channels.
  • Financial system. The Joy offers pracititioners and beauty salons a financial system to observe and analyse their business KPI’s.
  • Coverage of different market segments. On The Joy platform everyone, from a student to a top company manager, will be able to find service according to their requirements and budget. There are also group orders, corporate orders, discount programs for families and students that bring additional value to the customers.
  • High quality and full range of services. The Joy provides a full range of beauty services from massage to makeup. All our providers and beauty salons undergo a thorough check, including checking of certificates, licenses, work experience, and professional skills.
  • Usability. Clients can make an order instantly without waiting for confirmation from a practitioner or beauty salon. The global coverage of The Joy platform will allow the service to be used anywhere: at home, at work, during business trips or while travelling.
  • Automated logistics for providers. The logistics system will estimate the route and ETA before the beginning of an order, show parking possibilities in real time and save practitioners money and time, allowing them to carry out more orders.
  • The emission of Joycoin is limited and occurs only once. Increasing the audience of users and geographical expansion of The Joy will lead to increased circulation of the token within the ecosystem by increasing the number of transactions for bonus programs, payment for services and advertising, which is an integral part of the company's business model. As a result, there will be an increase in demand for tokens from The Joy, users and advertisers, so it is much more beneficial to support the project in the early stages of project development than to acquire a token on exchanges.

    MONEY WE RAISE WILL GO TO:

  • Marketing and promotion of the project: PR, advertising, bonus programs and more;
  • Rent and maintenance of offices;
  • Payment of licenses and commission fee of partners at the initial stage;
  • Salaries to commercial and administrative personnel;
  • Software development and continuous improvement (website, iOS apps, Android, Back-end development);
  • Legal maintenance;
  • What can you do with The Joy tokens?

  • Pay for any service within the app;
  • Receive a token holder discount ;
  • Buy an advertising service;
  • Receive tokens for activity within the bonus program;
  • Receive bounty tokens for advertising The Joy via social media ;
  • Receive bonuses for inviting friends ;
  • Sell and buy tokens at the cryptocurrency exchange;
  • Details

    Public sales: Jan 20, 2019 - May 01, 2019
    Total tokens for sale: 2,400,000,000 JOY
    Soft cap: 2,100,000 USD
    Hard cap: 17,400,000 USD

    Legal

    Blockchain Platform: Ethereum
    Country limitations: USA, China
    Registration country: Germany

    Token info

    Ticker: JOY
    Type: Utility-token
    Token standard: ERC20
    Token price in USD: 1 JOY = 0.015 USD
    Accepted currencies: ETH, BTC, LTC, XRP, Fiat
    Bonus program:
    21.3% sold — 50%
    18.1% sold — 40%
    15.1% sold — 30%
    12.4% sold — 20%
    9.9% sold — 10%
    7.8% sold — 0%

    The Joy Roadmap

    1
    Q3 2017

    Start of research and concept development

    2
    Q1 2018

    Start of The Joy platform development

    3
    Q2 2018

    Official setup of The Joy GmbH in Germany

    4
    Q3 2018

    Ready beta app for Android
    Conclusion of preliminary agreements with advertising partners
    Inventory for on-demand orders and offline advertising has been developed.

    5
    Q4 2018

    Seed Round start
    Early access launch
    Platform test phase

    6
    Q1 2019

    Token Sale start
    Office setup in Berlin
    Commercial launch of the project (in-salon bookings only)
    Adding functionality for on-demand services
    Start of expansion to other German cities

    7
    Q2 2019

    Addition of advanced settings for practitioners and salons
    Addition of business optimization tips
    Addition of the discount module
    Addition of the client management module
    Addition of The Joy widget for websites
    Addition of functionalities for regional partnerships
    Start of expansion to Austria, Switzerland, France

    8
    Q3 2019

    Setup of the first regional partnerships
    Addition of the Big Data module
    Addition of the sponsorship module
    Addition of the resource planning module
    Start of expansion to USA, Belgium, Netherlands

    9
    Q4 2019

    Setup of The Joy online store
    Addition of the automated advertising module
    Start of expansion to Japan, South Korea, Great Britain

    10
    2020

    Addition of the survey module
    Integration of POS terminals
    Addition of the community module
    Start of expansion to the China, Denmark, Norway, Sweden, Finland, Italy, Spain, Portugal, Japan, South Korea, UAE, Saudi Arabia and Singapore

    11
    2021

    Diversification of business activities (other types of services)
    Start of expansion to Canada, Australia, New Zealand, Malaysia, Taiwan, Qatar

    12
    2022

    Start of expansion to India, Argentina, Brazil, Uruguay, Chile, Turkey, Poland, Russia, Ukraine

    Project team

    VLADISLAV KISELEV
    VLADISLAV KISELEV
    Founder, CEO
    VLADISLAV KISELEV linkedin
    BOGDAN NEKHODA
    BOGDAN NEKHODA
    Co-founder, CFO
    BOGDAN NEKHODA linkedin
    EMIL KHAFIZOV
    EMIL KHAFIZOV
    Co-founder, CCO
    EMIL KHAFIZOV linkedin
    LEX ANSELM
    LEX ANSELM
    CMO
    LEX ANSELM linkedin
    SERGEY KUTYR
    SERGEY KUTYR
    CTO
    SERGEY KUTYR linkedin
    SERGEY YURCHENKO
    SERGEY YURCHENKO
    Business development manager
    SERGEY YURCHENKO linkedin
    KONSTANTIN KRAVETS
    KONSTANTIN KRAVETS
    Senior project manager
    KONSTANTIN KRAVETS linkedin
    JULIA USHAKOVA
    JULIA USHAKOVA
    System Analyst
    JULIA USHAKOVA linkedin
    DMITRIY BIBLEV
    DMITRIY BIBLEV
    Designer
    DMITRIY BIBLEV facebook
    LIDIA DOGADKINA
    LIDIA DOGADKINA
    Designer
    LIDIA DOGADKINA facebook
    ARSENII NOHIN
    ARSENII NOHIN
    Project manager
    ARSENII NOHIN linkedin
    VLAD BAGRIY
    VLAD BAGRIY
    HTML Layout developer
    RUSLAN BRATENKO
    RUSLAN BRATENKO
    Front-end developer, AngularJS / VueJS developer
    RUSLAN BRATENKO linkedin
    VITALIY KHOMENKO
    VITALIY KHOMENKO
    Back-end developer
    VITALIY KHOMENKO linkedin
    VADIM FEDENEV
    VADIM FEDENEV
    Back-end developer
    IGOR PONOMARENKO
    IGOR PONOMARENKO
    Art Director
    IGOR PONOMARENKO facebook
    SERGEY GORBULYA
    SERGEY GORBULYA
    QA specialist
    SERGEY GORBULYA facebook
    ALEKSANDER KOVAL
    ALEKSANDER KOVAL
    QA specialist
    ANDREY BONDYREV
    ANDREY BONDYREV
    Back-end developer
    DENIS PANOV
    DENIS PANOV
    Blockchain-developer
    VICTORIA IVAKINA
    VICTORIA IVAKINA
    Social Media Manager
    VICTORIA IVAKINA linkedin

    Advisors

    OTHMAN MIRZAN
    OTHMAN MIRZAN
    ADVISOR
    OTHMAN MIRZAN linkedin
    SEBASTIAN KLUMPP
    SEBASTIAN KLUMPP
    ADVISOR
    SEBASTIAN KLUMPP linkedin
    MICHAEL SCHNEIDER
    MICHAEL SCHNEIDER
    ADVISOR
    MICHAEL SCHNEIDER linkedin
    ACHIM LÖWEN
    ACHIM LÖWEN
    ADVISOR
    ACHIM LÖWEN linkedin

    Social media

    The Joy web-siteThe Joy RedditThe Joy MediumThe Joy TelegramThe Joy BTCTalkThe Joy X (Twitter)The Joy FacebookThe Joy Github

    MVP

    MVP URLGoogle Play

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