Current (CRNC)

What is Current

Current is creating a digital token that uniquely rewards a person's time, money spent, and data shared during the media streaming experience. This token can be used to purchase a broad range of products, services, and in-platform advertising.

By consolidating popular media networks into one place, Current already provides more than 200,000 users with a more convenient search and discovery experience. With the launch of the platform token, users will be rewarded for streaming content from their favorite networks like: Spotify, YouTube, SoundCloud, and more.. The platform combines behavioral data points surrounding the types, times, and topics played by each person across multiple networks to serve up better recommendations than any single network alone.

Blockchain technology allows for a new system of transparent accounting that is needed for the instant valuation of time, data, and attention. The Current protocol aligns the interests of all stakeholders in the media consumption cycle to create network effects that drive adoption. By creating a new medium of exchange, Consumers get more choice in how they pay for media; Creators and Curators get a new form of compensation, and Advertisers get more transparent accounting and audience information.

The protocol interacts within the Current platform in addition to any other host media network. This introduces a new revenue stream and incentive mechanism for the host network giving it the ability to scale effectively. Over time, developers will leverage the identity profiles created for future blockchain based systems.

Attention and personal data are now the most important commodities on the internet. Media, both serves as an effective place to create an attention/data economy and is primed for blockchain disruption. By taking a passive habit and correlating value to it, Current is setting a precedent in today’s digital landscape. Users should get more than just entertainment, creators should get a bigger cut of revenue, and curators should get paid for finding the content you didn’t know you loved.

Designed to evolve over time, the Current ecosystem is being built in a hybrid fashion, with both on-chain and off-chain solutions to accommodate shifting market dynamics in the blockchain, media and crypto industries. In the short-term, the proprietary algorithm will create personalized content recommendations across networks in a universal media platform. The Current protocol and token will introduce new revenue streams and incentive mechanisms that will initially be launched within the Current platform and later be made available for developers to leverage in their applications.