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Decentraland (MANA)


Decentraland is a distributed platform for a shared virtual world that enables developers to build and monetize applications on top of it. The scarcity of land, on top of which applications can be built, creates hubs that capture user attention, which
drives revenue to content creators. MANA tokens will be used to purchase land, goods, and services in-world. MANA tokens will also be used to incentivize content creation and user adoption, therefore bootstrapping the first decentralized virtual world.

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Project industryGaming & VR
WhitepaperDecentraland White Paper Open

Technical details

Decentraland uses the Ethereum blockchain to store information about land ownership and its content. Content will be distributed using the IPFS network, while data hashes are stored in the blockchain


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What is Decentraland

Decentraland is a virtual reality platform powered by the Ethereum blockchain. Users can create, experience, and monetize content and applications. Land in Decentraland is permanently owned by the community, giving them full control over their creations. Users claim ownership of virtual land on a blockchain-based ledger of parcels. Landowners control what content is published to their portion of land, which is identified by a set of cartesian coordinates (x,y). Contents can range from static 3D scenes to interactive systems such as games.

Land is a non-fungible, transferrable, scarce digital asset stored in an Ethereum smart contract. It can be acquired by spending an ERC20 token called MANA. MANA can also be used to make in-world purchases of digital goods and services.

People are spending increasingly more time in virtual worlds, for both leisure and work. This occurs predominantly in 2D interfaces such as the web and mobile phones. But a traversable 3D world adds an immersive component as well as adjacency to other content, enabling physical clusters of communities.

Unlike other virtual worlds and social networks, Decentraland is not controlled by a centralized organization. There is no single agent with the power to modify the rules of the software, contents of land, economics of the currency, or prevent others from accessing the world.


Public sales: Aug 08, 2017 - Aug 08, 2017
Hard cap: 20,000,000 USD
Raised: 24,000,000 USD


Blockchain Platform: Ethereum

Token info

Ticker: MANA
Type: Utility-token
Token standard: ERC20
Token price in USD: 1 MANA= 0.02 USD
Accepted currencies: BTC, ETH

Decentraland Roadmap

June 2015

Stone Age
Land is modeled as simple grid, and a Bitcoin-like proof-of-work algorithm is used to allocate pixels to users.

March 2017

Bronze Age

Land is modeled in a 3D space. Blockchain and torrent full node. World Editor. Unity Browser.

August 8 through 16, 2017

Mana Token Sale

An ERC20 token, MANA, will allow users to claim parcels of LAND and interact with each other within Decentraland.

Q3 2017

Terraform Event

The first opportunity to claim land will take place, along with the Beta launch of the Iron Age.

Q4 2017

Iron Age

Add multiplayer support with avatars and live chat. Allow custom items and scripting on the land you own.


Silicon Age

A full-fledged 3D world, with full VR support and customization of the laws of physics. Live in the blockchain.

Project team

Ari Meilich
Ari Meilich
Project Lead
Ari Meilich twitter
Esteban Ordano
Esteban Ordano
Technical Lead
Esteban Ordano twitter
Manuel Araoz
Manuel Araoz
Board Member
Manuel Araoz twitter
Yemel Jardi
Yemel Jardi
Board Member
Yemel Jardi twitter
Dario Sneidermanis
Dario Sneidermanis
Core Developer
Dario Sneidermanis twitter
Martín Triay
Martín Triay
Core Developer
Martín Triay twitter
Nicolás Santángelo
Nicolás Santángelo
Core Developer
Nicolás Santángelo twitter
Franco Zeoli
Franco Zeoli
Franco Zeoli twitter
Mariano Rodríguez
Mariano Rodríguez
Mariano Rodríguez twitter


Jake Brukhman
Jake Brukhman
Founder at CoinFund
Jake Brukhman twitter
Luis Cuende
Luis Cuende
Project Lead at Aragon
Luis Cuende twitter
Diego Doval
Diego Doval
ex CTO at Ning
Diego Doval twitter

Social media

Decentraland web-siteDecentraland RedditDecentralandYouTubeDecentraland TwitterDecentraland FacebookDecentraland SlackDecentraland Github

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