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WebsiteSafeLaunch Launchpad

Fluid (FLD)


Fluid is the AI-based smart order routing protocol and cross-chain liquidity aggregator enabled by Fluid’s proprietary hedging pool providing high throughput at ultra-low costs, ultra-low latency, and zero counterparty risk.

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Project industryExchanges & Wallets
Product typePlatform
FoundedUnited Arab Emirates
WhitepaperFluid White Paper Download

What is Fluid

Fluid intends to capitalize on the multi-trillion dollar tokenized market volume potential across spot, futures, derivatives, synthetics, STOs, tokenized assets and more.

Fluid is driven by a seasoned senior team with diversified experience in tier one financial institutions such as Bank of America Merrill Lynch, Goldman Sachs, BNY Mellon, Citibank, Visa, and founders of leading regulated digital asset OTC trading desks, quantitative firms, and popular blockchain companies.

Fluid Finance has been designed from the ground up and our mission is to build institutional global liquidity with institutional-grade controls.

The FLUID platform works by:​​

  • Plugging into exchange customers’ APIs​
  • Combining liquidity from top CEXes, DEXes, and Market Makers into the universal FLUID global order book​
  • Allowing all clients (member exchanges, institutions etc) to access the FLUID proprietary global order book and display it to their traders.​
  • Instantly increasing deep liquidity for all member exchanges, liquidity seekers and providers.

The FLUID platform provides:​

  • Optimal auto-execution of transactions via quantitative algorithm, intelligent order matching engine​, and smart order routing
  • Automated workflows for Proof of Assets and Proof of Solvency, recorded on an immutable ledger​
  • A record of all relevant data on a Federated side chain, including KYT/AML information for FINCEN/FATF “Travel Rule” compliance​


IDO (SafeLaunch Launchpad): TBA - TBA
Pre-sale token supply: 729,000,000 FLD
Token supply: 2,700,000,000 FLD
Total tokens for sale: 756,000,000 FLD
Hard cap: 10,000,000 USD


Blockchain Platform: Ethereum
Registration year: 2018

Token info

Ticker: FLD
Type: Utility-token
Token standard: ERC-20
Token price in USD: 1 FLD = 0,025 USD
Accepted currencies: BUSD
Token distribution:
3,2% - Angel
5,3% - Pre-seed
9,5% - Seed
5,2% - Private 1
4,1% - Private 2
1,1% - Public
15% - Rewards
15% - Team
5% - Marketing
5% - Research Foundation
9% -Ecosystem and Partnership
6% - Operations
10% - Liquidity Provision
1,6% - General Reserve

Fluid Roadmap

Q4 2018
  • Inception of idea
Q1-Q2 2019
  • Awarded incubation under tier 1 incubator
Q3-Q4 2019
  • Research and development
Q1-Q2 2020
  • Architecture of platform
Q2-Q4 2020
  • Aggregated order book and matching engine implemented and execution complete successfully tested
Q1-Q3 2021
  • Blockchain / Wallet integration, settlement system testing completed
Q4 2021
  • Development of smart contract system and security auditing; re-architect and re-design fluid platform
H1 2022
  • Token generation event
  • Building ultra-low latency infrastructure to connect to top exchanges for liquidity aggregation
  • Complete development of order book construction and market data distribution
Q2 2022
  • Complete development of frontend API (Web, Mobile, and Direct Connection), client gateway, and Matching Engine
  • Start testing with Exchange Test Environment
Q3 2022
  • Complete user management and settlement system, evm-to-polkadot bridge, wallet integration, dapp integration
  • Implement solutions for linking liquidities from decentralized exchange to FLUID order book
  • Start alpha testing
Q4 2022
  • Fine-tuning order placement logic and hedging strategies with quantitative models
  • Utilizing AI/ML technology to improve order book size and depth
  • Start Beta testing
Q1 2023
  • FLUID's liquidity platform production launch, with liquidity from CEXes and DEXes

Project team

Ahmed W Ismail
Ahmed W Ismail
President & CEO
Ahmed W Ismail linkedin
Jason Jiang
Jason Jiang
Jason Jiang linkedin
Shah Sheikh
Shah Sheikh
Shah Sheikh linkedin
Wojciech Głowacz
Wojciech Głowacz
Wojciech Głowacz linkedin
Ryan Williams
Ryan Williams
Legal Counsel / Binance & Ripple


Kyle Chassé
Kyle Chassé
Master Ventures / CEO of PAID Network
Kyle Chassé linkedin
Dane Hoy
Dane Hoy
Master Ventures / PAID Network
Dane Hoy linkedin
Roderick Mckinley
Roderick Mckinley
Roderick Mckinley linkedin
Joeri Van Geelen
Joeri Van Geelen
Founding Partner NxGen.xyz
Joeri Van Geelen linkedin

Social media

Fluid web-siteFluidYouTubeFluid TelegramFluid LinkedInFluid Twitter

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