WIBX

What is WIBX

WiBOO is an integrated digital ecosystem that provides solutions for engagement, activation and customer loyalty, optimizing retail sales performance for brands. WiBOO strategically connects brands and consumers through recommendation marketing using blockchain technology to prove process efficiency and transparency to the brands and to reward consumers with cryptocurrency in exchange for digital engagement initiatives. Wibx will allow exchange for products and services that are made available by several WiBOO ecosystem partners. It is also the utility token award for consumers who contribute with digital engagement actions for WiBOO ecosystem advertisers.

MEChanical

Circularity: shared, received, purchased, exchanged

Thinking about beneficial relations between brands and consumers, the loyalty segment deserves attention.

Using points from loyalty programs has been growing significantly in recent years. Retail8 is an interesting trend, which has been conquering a space previously intended for airline tickets: the percentage of points/miles exchanges for products or services was 23.8% in the first half of 2017; in the first half of 2018 the percentage is already at 26.1%. In total, points redemption in 2018 has already surpassed 117 billion, 19.8% more than in the six-month comparison of the previous year. In the same period, 136.8 billion points/miles were redeemed, a 16.6% increase over the first six months of the previous year.

With positive numbers and increasing adherence from both participating brands and consumers, the fidelity metric is associated with the “buy and win” system: there must be a spending frequency associated with certain products and services so it becomes a profit. And despite compliance and the seriousness of the brands involved in the platforms, the Brazilian Consumer Defense Code says many of the contracts are still being adjusted due to a lack of transparency and information made available to users.

Innovative models that generate awards independent of spending are the leap into the future for loyalty programs.

This is an ecosystem where consumers share the content they consider relevant to brands and, in exchange for their loyalty and recommendation, they receive utility tokens that are transferred to their virtual wallets and serve as a discount for products and services. The technology configured to analyze, validate and register every blockchain action ensures maximum security. A loyalty system with transparency and security, similar to the of win-win-win system.

WiBOO Ecosystem

With the birth of social influence, now it is the public that has the power to create and spread the most valuable content available; cured, authentic and consensual.

The WiBOO Ecosystem philosophy is based on three strategic triggers in the business world:

WiBOO supplies proven systems and secure technology to provide inclusive access. This represents a double rupture:

WiBOO Platform Structure

wiboo will be a multi-functional marketplace, assured by blockchain technology and based on the flexibility of the proprietary wibx cryptocurrency, where the following initiatives take place:

sale and purchase of products and services available in virtual stores with highperformance tools;

promotion and activation for brand campaigns and sales with flexible and unique solutions;

availability and negotiation for differentiated media spaces that are strategic and customizable;

relationship with strategic audiencesfor launchings, promotions, incentives;

rewards and loyalty using cryptocurrency as reward for engagement and shares;

performance mapping with real time linking of databases and reports;

studies and research on brands and consumer behavior with exclusive tools;

acquisition, distribution, use and conversion of Wibx cryptocurrency;

support and assistance to civil society organizations focused on digital inclusion and social welfare,using various business environments for brands (advertisers or shopkeepers) and consumers (sharers or buyers) in an integrated manner.