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The Ydentity™ project is based on utility tokens. Societies already work with tokens and have done for some time – they have just not been in digital form on a blockchain. Tickets, paper money, land leases are examples of some of the most common tokens. These tokens can be traded, transferable or non-transferable, and can exist in fixed or unlimited quantities. All types of tokens are subject to regulation in business and issuers should be respectful of these laws across multiple jurisdictions.

However, a trust deficit does occur between people in many transactions and as we know the Internet is not attributable. People and corporations want assurance and reassurance against mistreatment and a good example would
be the non-payment of claims in an insurance transaction. This is where the value of blockchain and smart contracts is utilised to reduce costs and ensure accuracy.

IMPORTANT: By investing in this business you agree to our Disclaimer. All information including our rating, is provided merely for informational purposes. CryptoTotem does not provide investment advice.


Project industryTrading & Investing
Product typeApp
FoundedHong Kong

What is Ydentity

Ydentity™ is the world’s first risk identity blockchain token based on cognitive neuroscience to evaluate risk and provide a predictive model for customer onboarding and risk underwriting. The underlying blockchain platform is token driven. It is cryptographically protected to defence grade standards and is regulated by a smart contract. Ydentity™ is a utility token in limited supply. It is closed source, unique, non-transferable and non-recyclable which tokenises the risk profile that can be voluntarily used for authentication, risk assessment, compatibility, and self-protection. The Ydentity™ risk profile token could provide a new underwriting instrument for several markets including but not limited to insurance, investment, social networking, dating, and gaming.

Ydentity™ is built on cognitive neuroscience theory that has been validated by extensive research that includes nonclinical population studies and human brain mapping using functional Magnetic Resonance Imaging (fMRI). Individual user risk profiling is based on a psychometric test that measures an individual’s cognitive abilities and classifies each users profile into one of three categories.

Ydentity™ is the first risk-identity token to use a scientific method of evaluation of the member’s initial condition to issue a predictive model for onboarding and underwriting. The mathematics model behind Ydentity™ and its predictive logic create a function between inputs (brain chemicals and functions) and outputs (social behaviors), and places initial condition at the center of multiple decision use cases wherein the user can “ydentify”, without the risk of exposing his or her real identity online. The state variables are dependent on inputs and the initial condition.

Ydentity™ risk profiles are classified into three categories:

  • Risk Averse — refers to Harm Avoidance (HA)
  • Risk Dependent — refers to Reward Dependency (RD)
  • Risk Taker — refers to Novelty Seeking (NS)

These profiles are determined from a self-administrated psychometric test administered in a questionnaire format. The balance of chemicals in the brain is unique to each person and defines the personality. It directly relates to risk management habits and is used to predict social behaviors. Although the results may only be indicative, the bibliography of this type of test suggests that they produce a reliable account of the individual’s brain activation model and shows an acceptable fit to be used as a predictive tool for the purpose of onboarding, advising and recommending people or services and the matching of individuals. The result is a risk score which creates a Ydentity™ profile which is unique and refers only to gender, age, response and latency to respond. This offers a new method or system for the underwriting of risk based on the three risk categories described above which have existed since time immemorial.


Pre-sales: May 07, 2018 - Sep 24, 2018
Public sales: Dec 03, 2018 - Jan 14, 2019
Pre-sale token supply: 140,000,000
Token supply: 1,000,000,000 YDY
Total tokens for sale: 60,000,000 YDY
Soft cap: 6,000,000 USD
Hard cap: 50,000,000 USD


Blockchain Platform: Ethereum
Country limitations: China, United States of America
Registration country: Hong Kong
Registration year: 2018

Token info

Ticker: YDY
Type: Utility-token
Token standard: ERC20
Token price in USD: 1 YDY = 0.25 USD
Accepted currencies: ETH, BTC
Bonus program:
Pre-ICO stage 1 (07-21 May) - 35%
Pre-ICO stage 2 (10-24 Sep) - 25%
ICO 1-2 weeks - 20%
ICO 3rd week - 15%
ICO from 4th week - 10%
Token distribution:
44% - token sale
28% - incentivize participation in the ecosystem
27% - retained by Bright Nation Limited
1% - airdrop
Funds allocation:
30% - technology development
30% - marketing costs and promotion
20% - ensure liquidity and cover overheads
10% - cyber security infrastructure
10% - regulatory compliance

Ydentity Roadmap

Project team

Dr Fred Jumelle
Dr Fred Jumelle
Founder and Executive Chairman
Nan Yang
Nan Yang
Chief Technology Officer
Elizabeth Dooley
Elizabeth Dooley
Chief Marketing Officer
Kenneth Ma
Kenneth Ma
Chief Financial StrategistAdvisor
David Piesse
David Piesse
Advisory Board Chairman
Kim Frisinger
Kim Frisinger
Board Advisor
Seymour Matthews
Seymour Matthews
Board Advisor
Michael Fung
Michael Fung
Board Advisor
Dr. Tom Ludescher
Dr. Tom Ludescher
Board Advisor


David Piesse
David Piesse
Advisory Board Chairman
Kim Frisinger
Kim Frisinger
Board Advisor
Seymour Matthews
Seymour Matthews
Board Advisor
Michael Fung
Michael Fung
Board Advisor
Dr. Tom Ludescher
Dr. Tom Ludescher
Board Advisor

Social media

Ydentity web-siteYdentity RedditYdentity MediumYdentityYouTubeYdentity TelegramYdentity LinkedInYdentity TwitterYdentity Facebook

User rating:

5/5 ( 1 )

Ydentity rating

Claim admin rights for this project
ICObench2.1 / 5Ydentity icobench
ICOholderNAYdentity icoholder
ICObench5.6 / 10Ydentity icomarks
Ydentity NEWS

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